PropertyGuru Exceeds 1 Million Downloads for Mobile Apps

Popularity Testament of Accelerated Growth in the Mobile Property Search Market 

KUALA LUMPUR, 16 October 2013 – PropertyGuru Group, Asia’s leading online property portal, recently hit a major milestone with more than 1 million downloads for its mobile apps in its core markets of Singapore, Malaysia, Indonesia and Thailand. The achievement is unrivalled by any other property portal in the region and affirms the Group’s strategy of pioneering mobile property search in the region.

Designed for both property agents and seekers, the rise of PropertyGuru’s suite of mobile apps is fuelled by smartphone and internet penetration exploding across Asia like never before. This growth is even more pronounced in countries with developing property markets. Collectively, PropertyGuru saw the number of downloads for its mobile apps in Malaysia, Thailand and Indonesia rise 12-fold within a one year period since July 2012, equating to almost 1400 downloads per day.

Mobile and online are becoming more integrated into people’s lives and is increasingly influencing research, entertainment and purchase behaviour. Smartphones and other mobile devices are becoming the preferred method to access the Internet, replacing conventional PCs including laptops as consumers look for instant gratification. This has been further accelerated with the advent of social media platforms as well as numerous apps that have exponentially increased the utility of the mobile platform.

“Growth in downloads for PropertyGuru’s mobile apps can be attributed to the overall spike in smart phone usage. Certainly, for many, online and mobile has become the first point of research or intelligence, especially with regards to larger acquisitions such as properties,” shared Gerard Kho, Country Manager, PropertyGuru Malaysia.

In Malaysia alone, data compiled from various credible sources paint a clear picture of emerging shifts in consumer behaviour towards adopting mobile as a form of intuitive property search. More than 2 out of 5 users go online via mobile to search for properties, twice the number as compared to 2011. More interestingly, this is almost equal to the number of Malaysians who watch full episodes of TV programmes online, with most preferring to conduct their search during working hours between 10am -6pm on weekdays.

Kho mentioned that the statistics provide a glimpse into the future; that mobile is reshaping consumer behaviour and growing as a vital communication medium to reach audiences.

“We highlighted this fact when we recently held the Asia Mobile & Technology Real Estate Conference (AMTREC) in Kuala Lumpur. The data from global and local sources further lends credence that online and particularly, mobile is an exciting medium that will only get better with time,” he added.

Echoing Kho is Chief Executive Officer and Group Co-founder, Steve Melhuish, “We are excited to see so much interest and enthusiasm we’ve received from property agents, buyers and investors alike who utilise our products and services to explore how they can carry out their property-related decisions faster while on the go."

 “PropertyGuru foresaw the enormous potential in investing into mobile technology back in 2011 when 20% of consumers in our target markets were finding their ideal property on mobile.  This figure has doubled within two years, opening up fantastic opportunities for PropertyGuru to be even more connected with them,” he said.

PropertyGuru手机应用程序下载次数冲破100万

房地产流动搜寻市场迅速成长，印证该平台的受欢迎程度

（吉隆坡2013年10月16日讯）亚洲领先房地产网站PropertyGuru集团日前立下重要里程碑，其手机应用程序在新加坡、马来西亚、印尼和泰国的主要市场，成功冲破100万的下载次数。这项成就本区域其他房地产网站所无法媲美的，印证了PropertyGuru集团在本区域开拓房地产流动搜索市场的策略是正确的。

PropertyGuru手机应用程序配套专为房地产代理和消费者而设，智能手机和互联网在亚洲的渗透率屡创新高，进一步推动PropertyGuru手机应用程序配套的普及化。这项成长在房地产市场火热发展的国家更为显著。总的来说，从2012年7月开始的一年内，PropertyGuru的手机应用程序在马来西亚、泰国和印尼的下载次数共增加了12倍，相等于每天近1400次下载。

手机和网络已逐渐融入人们的生活，而且还逐渐影响人们研究、娱乐和购买行为。智能手机和其他移动设备正渐渐取代传统的个人电脑，包括手提电脑，成为人们上网的首选方式，因为消费者要立即满足他们的需求。社交媒体平台以及众多应用程序的出现也助长了这个趋势，大幅提高移动平台的使用率。

马来西亚PropertyGuru国家经理许毅指出：“PropertyGuru手机应用程序的下载率增长，主要是因为智能手机的使用急速增加。对于许多人来说，上网和手机已经成为研究或搜取情报的起点，尤其牵涉到像是房地产的大型购买决定。”

仅仅在马来西亚，各种可靠资料来源都明确显示消费者行为正在改变，转向采用手机搜寻房地产资讯。每5名用户当中，就有超过2人使用手机上网搜寻房地产资讯，比2011年增加一倍。更有趣的是，这个比率和上网观赏全集电视节目的马来西亚人人数几乎相等，其中多数人选择在工作天的早上10点至傍晚6点进行搜索。

许先生指出，这项统计数据让我们一窥未来趋势：移动设备正在重塑消费者行为，发展成为接触用户的一个重要沟通媒介。

他补充说：“我们于最近在吉隆坡举行的亚洲流动与科技房地产研讨会（AMTREC）上强调这个现象。来自国际和本地的资料进一步证实，上网尤其是移动上网是一个令人振奋的媒介，而且只会越来越好。”

首席执行员兼集团联合创办人史蒂夫（Steve Melhuish）认同许先生的看法，“我们非常兴奋看到房地产代理、买家和投资者给予这么热烈的反应，他们使用我们的产品和服务去发掘，如何在步伐快速的生活中，更迅速地做出与房地产相关的决策。”

史蒂夫表示：“PropertyGuru早在2011年时就预见了流动科技投资所能带来的巨大潜力，当时已经有20％的PropertyGuru目标消费者通过移动设备搜寻他们理想的房地产。这个数字在两年内翻了一倍，让PropertyGuru有更多机会和他们联系。”

Malaysian Properties Still Going Strong in Singapore

Iskandar properties favoured. RM 48 million transacted overall. Singaporeans make up 90% of buyers.

Kuala Lumpur, August 5, 2013 – Motivated by cooling measures recently introduced by the Singaporean government, Singaporeans continue to view properties across the Causeway favourably, especially in the key locations of the Iskandar region, Johor and traditional hotspots such as Kuala Lumpur.

The PropertyGuru Malaysia Property Show (MPS) in Singapore, held on July 13-14, saw over 2155 Singaporean visitors with over RM30.1 million transacted from more than 30 units sold.

This was followed suit by the inaugural Malaysia Property Show in Johor (MPS JB) held the subsequent weekend on July 27-28, which saw over 1349 visitors transacting a total of RM18.3 million in sales from over 20 units sold.

“A total of RM 48.4 million in sales was transacted in just two weekends as a result of our Malaysia Property Shows in Singapore and Johor. This is a telling sign that Malaysia properties are still highly sought after,” said Gerard Kho, Country Manager, PropertyGuru Malaysia.

“Reception for the first Malaysia Property Showcase in Johor was especially positive as it was the first time visitors were able to visit the actual showroom gallery or the site of the property before purchasing. Shuttle buses were provided from the event venue and pick up was also available from Singapore to Johor,” mentioned Kho.

Among factors fuelling demand are higher property prices in Singapore, existing cooling measures and most recently, the introduction of a new Total Debt Servicing Ratio (TDSR) that requires Singaporean loan providers to take borrowers' other outstanding debts into account before granting property loans.

“The momentum for Malaysian properties among Singaporeans remains strong. What’s interesting is that we notice a growing interest in Iskandar Malaysia.

“This shows that Singaporeans are well aware of the developments occurring in Johor and believe in the future prospects of the area.

“It also appears that KL and Penang are now competing with Iskandar Malaysia for the overseas property investor dollar,” shared Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru Group.
Statistics from the MPS show an almost equal number of sales transactions for both landed and high-rise residential units.

“With space being a premium in Singapore, it makes perfect sense for Singaporeans to choose Iskandar Malaysia when looking for more spacious condos or even landed properties.  However, we need to look beyond just transaction numbers.

“There are key insights and buying trends happening that are indicative of the bigger property landscape and how Malaysia and Singapore are connected via the Iskandar region,” added Melhuish.

Receiving strong support from Malaysian property developers, both MPS saw participating developers including leading names such as UM Land, UEM Land, Country Garden, OSK Property, Tropicana Danga Cove and Tropicana Danga Bay, KIP Group, Land & General Berhad, HCK Capital Group, Tanah Sutera, Mah Sing, Zhuoyuan Iskandar and Bandar Utama Development Berhad .

“The event has given us a head start on the potential buyer’s needs and expectations. 200 potential buyers have since registered their interest for the Medini Lakeside development by UM Land in Iskandar, Johor,” said Hiew, Deputy General Manager of UM Land.

The Malaysia Property Shows are part of PropertyGuru's monthly international event platform which showcases properties from cities across Asia, leveraging on the popularity of online property search and actual on-ground investments to enable property investors to make smarter property decision faster.

马来西亚房地产仍受新加坡人欢迎,依斯干达房地产为首选
两个周末完成4800万令吉交易，90%买家为新加坡人

（吉隆坡2013年8月5日讯）在新加坡政府最近实施的房地产降温措施推动下，新加坡人继续积极往长堤对岸寻找房地产，尤其是柔佛依斯干达特区的首要地点，以及传统热门地点如吉隆坡。

于7月13至14日在新加坡举办的PropertyGuru房地产展，吸引超过2155名新加坡人参观，成交量超过3010万令吉，售出超过30个单位。

主办单位在这个展览后的下个周末，也就是7月27至28日，于柔佛举办首届马来西亚房地产展，吸引超过1349参观者，交易量高达1830万令吉，售出超过20个单位。

马来西亚PropertyGuru国家经理许毅（Gerard Kho）表示，“我们在两个周末分别于马来西亚和新加坡举办的房地产展，总成交量高达4840万令吉，证明马来西亚房地产仍然大受欢迎。”

他表示: “首届马来西亚房地产展获得的反应尤其热烈，因为它是首个让参观者能在购买前
参观房地产工程地点与陈列室的展览。展览地点提供载送服务，同时也提供新加坡至柔佛的载送服务。”

其他推动需求的因素包括新加坡房地产的价格过高、目前的市场降温措施，以及最近实施新的总债务还本付息比率（Total Debt Servicing Ratio，TDSR），要求新加坡贷款商在批准房地产贷款前，考虑借贷者其他的债务负担。

PropertyGuru集团联合创办人兼首席执行员史蒂夫（Steve Melhuish）表示，“马来西亚房地产依然受到新加坡人的力捧。值得注意的是，我们发现他们对马来西亚依斯干达的兴趣越来越浓厚。这显示新加坡人对柔佛的发展非常熟悉，对这个地区的前景感到乐观。看来吉隆坡与槟城现在必须与依斯干达竞争外来投资。”

来自房地产展览的数据显示，有地房地产与高楼房地产占交易量的各一半。

史蒂夫补充说，“新加坡的空间越来越有限，因此新加坡人在寻找更宽敞的公寓或有地房地产时，选择马来西亚依斯干达是非常合理的。然而，我们不应把目光局限在交易额，因为其中还有许多重要现象以及购买趋势，反映更宏观的房地产市场，以及马来西亚和新加坡如何通过依斯干达特区进行联系。”

在马来西亚房地产发展商的大力支持下，两场房地产展览获得许多发展商的参加，包括著名品牌如：UEM Land、Country Garden、OSK Property、Tropicana Danga Cove与Tropicana Danga Bay、KIP Group、Land & General Berhad、HCK Capital Group、Tanah Sutera、Mah Sing、卓远伊斯干达(Zhuoyuan Iskandar) 和Bandar Utama Development Berhad。

UM  Land副总经理Hiew先生说:“这活动给了我们一个良好的开端，能了解潜在买家的需求和期望。 200位潜在买家已登记了他们对UM Land在柔佛依斯干达的Medini湖滨发展兴趣。”

马来西亚房地产展是PropertyGuru每月国际活动平台的一部分，后者展出亚洲各地的房地产业，利用网上搜寻房地产的热门趋势与实际投资活动，让房地产投资者迅速做出精明的房地产决策。

Revolutionizing the Real Estate Industry with Cutting Edge Mobile & Technology

Real Estate Profession Gets a Boost with the Country’s First Asia Mobile & Technology Real Estate Conference (AMTREC) 2013. The Only Real Estate Conference with a Tech Edge

Kuala Lumpur, 29 May 2013 – Be it online or mobile, new technology trends are reshaping the dynamics of the real estate industry landscape – creating new opportunities for real estate professionals and revolutionising the way they work.

On June 8-9, real estate professionals will get the unique opportunity to discover the future of this “brave new world” at AMTREC or the Asia Mobile & Technology Real Estate Conference 2013 (AMTREC).
Dubbed the real estate conference for the future, AMTREC with its unique technological focus offers a different experience and perspective for the real estate professional.

Steve Melhuish, Group CEO of PropertyGuru with Gerard Kho (R), Country Manager, PropertyGuru Malaysia.

The two-day event to be held at the Mandarin Oriental Hotel, Kuala Lumpur, will feature some of the biggest and most respected names in the technology, mobile and real estate fields.

They include William Woo, Industry Head for Property at Google Singapore (formerly APAC Sales Director for Yahoo! Mobile), Timothy Hor, CEO of Reapfield Academy – Reapfeild Group and former General Manager of iProperty.com, Tom Hogg from SEA’s leading digital measurement specliast, Effective Measure, Milan Doshi, millionaire property investor and best-selling author, Lisa Rehak, user experience research consultant, who has worked on complex healthcare, online, solar, and military systems for users, Louis Bernard, mobile evangelist and Product Manager for mobile at PropertyGuru.com, renowned internet business coach Pam Siow and award-winning realtor and motivational speaker, Kenny Tan and others.

Topics to be covered by these industry experts include: “Conveyancing Online – A Dream Too Far” (By legal eagle, Chris Tan), “Innovation, Mobile and the new Consumer Journey” (William Woo), “Redefining Property Project Marketing – an Integrated Approach” (Timothy Hor), “Top 3 Tech Trends for Millionaire Real Estate Agents” (Pam Siow), “How Consumers Use Technology to Property Hunt” (Lisa Rehak), “Mobile: Your Job Got Easier, and Awesome” (Louis Bernard) and “The Digital Landscape in Malaysia, Are Your Target Audience Online?” (Tom Hogg) and many more.

In essence, AMTREC is to be one of the year’s top real estate events in the country and Asia. Its comprehensive content will cover almost everything and anything related to the real estate profession and related technologies.

From online property listings, leveraging on mobile social media to build networks and online videos to reach a wider market, the future of real estate, these and more are expected to be featured widely at AMTREC.
“This is the aim of AMTREC – to showcase the possibilities that technology, be it online or mobile offers the real estate professional and how they can improve their service offering, stay competitive and capitalise on the opportunities available. It is a first for Malaysia and I believe, the region,” Gerard Kho, Country Manager of PropertyGuru.com.my.

“By embracing these technological trends, real estate professionals can create their own strategy – using conventional and new mediums to be more effective in today’s fast-paced and direct to consumer marketplace. If the future for real estate is bright, then the future for industry professionals is even brighter,” added Kho.

Echoing Kho’s sentiments was Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru Group, who added that the inaugural AMTREC is a combination of the best elements of people, place and progress.

“We’re bringing in some of the best speakers to share their insights and experiences and it is happening right here in Malaysia. For us at PropertyGuru, it is to set a benchmark in providing first hand mobile and technology industry information for industry professionals; to play our part in helping Malaysia progress,” shared Melhuish.

Real estate professionals are encouraged to register quickly as places for AMTREC are limited. To register, go to www.propertyguru.com.my/amtrec or call: +603-2279 7555.


以先进的流动高科技彻底改变房地产业
2013年亚洲流动与科技房地产研讨会（AMTREC）, 全国首个唯一以高科技为重点的房地产研讨会让房地产专业人士更上一层楼

（吉隆坡2013年5月29日讯）无论是网上或流动，新科技趋势正在改变房地产业的面貌，为房地产专业人士制造新机会，彻底改变他们的工作方式。

房地产专业人士在6月8日至9日将拥有一个千载难逢的机会，在2013年亚洲流动与科技房地产研讨会（AMTREC）发现一个新的大胆世界。

AMTREC被视为最前卫的房地产研讨会，它以科技为重点的特色，为房地产专业人士提供不同的经验和视角。

这个即将在吉隆坡文华东方酒店（Mandarin Oriental Hotel）举办的两天活动，将邀请科技、流动与房地产业最负盛名与备受尊崇的主讲人。

他们包括新加坡谷歌的房地产业经理William Woo（曾出任Yahoo! Mobile亚太销售主任）、
Reapfeild 集团旗下Reapfield学院的首席执行员与iProperty.com前总经理何雄赞（Timothy Hor）、来自东南亚领先数码测量专家Effective Measure的汤姆霍格（Tom Hogg）、 百万房地产业投资专家及畅销书作家米兰多希（Milan Doshi）、 曾在复杂的医疗保健、互联网、太阳能与军事用户系统服务过的用户体验研究顾问丽莎（Lisa Rehak）、流动科技倡导者与
PropertyGuru.com流动产品经理路易斯伯纳德（Louis Bernard）、著名网上业务讲师萧圆缘
(Pam Siow）、获奖房地产经纪与激励讲师陈进光 (Kenny Tan) 等等。

这些专家将主讲的主题包括“网上房产买卖--遥远的梦想” （陈佐彬律师Chris Tan）、“创新、流动科技与消费者的新旅程”（William Woo）、“重新定义房地产项目营销：一个综合方式” （何雄赞Timothy Hor）、“百万房地产经纪的首3个科技趋势” （萧圆缘Pam Siow）、  “消费者如何使用科技寻找房地产”（丽莎）、“流动科技：你的工作变得更容易更精彩” （路易斯伯纳德），以及“马来西亚的数码面貌，你的目标群众是否在网上？”（汤姆霍格）等等。

AMTREC是今年全国与亚洲首屈一指的房地产活动之一，其全面性的内容几乎涵盖所有涉及房地产业的事项与相关科技。

AMTREC预料将探讨广泛的房地产课题，包括网上房地产广告、利用流动社交媒体来建立网络，通过网上视频接触更大的市场、未来的房地产业，以及其他层面。

PropertyGuru.com.my国家经理许毅 (Gerard Kho) 表示，“这是AMTREC的目的，展示科技如何为房地产专业人士带来更多的可能性，无论是网上或流动科技，以及他们可以如何改善服务产品，保持竞争力与把握机会。它在马来西亚是首开先河，我相信也是本区域的头一遭。”

许毅补充说，“通过采纳这些科技趋势，房地产专业人士可以创造他们本身的策略，使用传统与新媒介，在今天这个节奏快速，与顾客直接互动的市场，提高他们的效率。若房地产的前景光明，这个行业的专业人士的前景就更乐观。”

许毅的观点获得PropertyGuru集团联合创办人兼首席执行员史蒂夫（Steve Melhuish）的认同，
他指出，首届AMTREC是最佳人才、地点与前进的完美结合。

史蒂夫表示，“我们邀请到一些最出色的主讲人来分享他们的见解和经验，而地点就在马来西亚。对于PropertyGuru来说，它立下一个新的标准，为行内的专业人士提供第一手的流动与科技行业资讯，让我们为马来西亚的进步尽一份绵力。”

请房地产专业人士赶快报名，因为AMTREC的名额有限，欲报名者请浏览www.propertyguru.com.my/amtrec或致电+603-2279 7555。

LinkedIn announces 1 million members in Singapore

DBS Bank is most followed local company 
Top industries represented on LinkedIn include IT, Financial Services and Education Management

SINGAPORE — 30 April 2013 — LinkedIn, the world's largest professional network on the internet today announced that its membership base in Singapore has surpassed one million, approximately doubling since 2011 when it established a presence in Singapore. Globally, the site attracts more than two new members every second, and has more than 200 million members worldwide.

With this milestone, LinkedIn is now home to about 70% of the country’s professional labor force and student population . The Singapore market is also the fourth in Southeast Asia that surpassed the 1-millon member mark on LinkedIn, after Malaysia (1+ million), Indonesia and The Philippines (both 1.5+ million each).  Other markets in Asia Pacific with more than a million members include Australia (4+ million), India (19+ million) and China (3+ million).

LinkedIn’s Singapore office serves as the company’s Asia-Pacific headquarters, acting as a nexus for LinkedIn’s regional sales and marketing, member engagement, and strategic regional partnerships. In the past two years, in addition to doubling its membership in Singapore; LinkedIn’s staff count has increased more than tenfold to over 90 employees, reflecting the importance of Singapore as a regional hub supporting the company’s nine other Asia-Pacific offices.

“This milestone is particularly significant for us at LinkedIn because it means that over one million members in Singapore are seeing the value that LinkedIn is adding to their professional lives,” said Hari Krishnan, Managing Director for Asia-Pacific and Japan, LinkedIn. “Singapore is increasingly becoming a regional hub for key industry sectors such as financial services, infocomm and media; as a result, skills, innovation, and productivity improvements are the fundamental pillars for success and economic growth. We see LinkedIn playing a key role in enabling that. Our members are using the network to gain the knowledge and insights they need to do their jobs better every day, through features such as the ability to follow influential global thought leaders and LinkedIn Today, which aggregates news relevant to your industry and network.”

Alongside LinkedIn’s growing penetration of professionals in Singapore, there has been an accompanying demand amongst companies here for LinkedIn’s suite of services, including talent, marketing and sales solutions. The company now has a wide cross-section of clients using LinkedIn, including SingPost, Banyan Tree Hotels & Resorts and IBM.

“We see the 1 million member milestone in Singapore as a key tipping point.  All the member interactions taking place on LinkedIn form a massive wealth of data; which companies are using to transform the way they hire the right talent, market their brands to the right audience, and sell more effectively,” Krishnan added.

Leading C-suite professionals, senior executives and entrepreneurs in Singapore are also leveraging LinkedIn to boost their professional brand.  Today, LinkedIn also revealed Singapore’s Power Profile list of top-viewed LinkedIn profiles in their industry. The list of over 40 individuals includes:
• Steve Melhuish, CEO, PropertyGuru
• Jason Kuperman, CEO, Omnicom Digital Asia Pacific
• Mark Hall, CEO, Kelly Services Singapore
• Rachel Tan, VP, DBS Bank

Their LinkedIn stories can be viewed at http://www.linkedinpowerprofiles.com/singapore/.

2012 Performance Roundup: Outstanding Growth for Fastest Growing Property Portal, PropertyGuru.com.my

Market Share Increases in Malaysia & Asia

Kuala Lumpur, 29 January 2013 – PropertyGuru Group, Asia’s market leader for online residential and commercial property, announced outstanding results for its Malaysian-based portal, PropertyGuru.com.my, with strong emphasis placed on mobile innovation and developing its brand identity, alongside extending its market leadership position in the region with rapid growth in both revenue and traffic numbers.

One of the biggest milestones for PropertyGuru.com.my was the consolidation and major rebranding of its two existing Malaysian property sites, HomeGuru.com.my and Fullhouse.com.my. The project was achieved to leverage on the Company’s brand identity and strength of Singapore’s leading property website, PropertyGuru.com.sg. This has in turn generated 2.5 times growth in revenue attributed to a large growth in agent members, real estate developers and bank clients as well as a rise of 132% in website visitors to reach more than 11 million in comparison to the same period at the end of 2011.

2012 saw PropertyGuru taking the lead in the mobile space in Malaysia with the triple launches of PropertyGuru Malaysia’s consumer mobile app on Android and iPhone platforms as well as the Agent app on Android. The mobile apps have proved to be highly popular since launching in Q3 2012, with both consumers app receiving more than 77,700 downloads within three short months alone, with approximately 20% of all PropertyGuru users are now using mobile phone or tablet to visit the website in Malaysia.

Events also played an instrumental role in rounding up a successful year for PropertyGuru Malaysia with the growing presence of the Malaysia Property Show (MPS) exhibition held twice in Singapore in Feb and December and around Malaysia (Penang and Kuala Lumpur) to attract a record 4,220 visitors in total and garnering RM$38.3 million in sales transactions for client advertisers.

“PropertyGuru.com.my displayed healthy growth in 2012 for all sectors of our business. Moving ahead into 2013, we will continue to focus on connecting and engaging with consumers and agents to bring them what matters most to them - anywhere, anytime and on every platform,” said James Sundram, Managing Director (Regional), PropertyGuru Group.

Strengthening of regional dominance
Consistent with Property.com.my’s growth trend, PropertyGuru Group saw impressive results for a five year old company with increased leadership in Singapore, Thailand and Indonesia and the closing of the gap with competitors in Malaysia.

These highlights include:
- Revenue doubled year on year as a result of a 50% increase in real estate agent subscribers to reach over 24,000 generating close to an additional 500,000 residential and commercial properties listings
- 95% rise in web visitors to almost 10 million regionally viewing 83 million property pages
- PropertyGuru’s mobile apps garnered almost 500,000 downloads, equating to roughly 1,275 people downloading an app to make 900 enquiries to advertisers who in turn uploaded 600 property listings every day in 2012
- Clinched 3 more real estate industry awards – Overseas Property Professional (OPP) Awards for Best Innovation – Gold, Best Media - Silver and Best Online Service - Bronze
- PropertyGuru firmly established Events as a new line of business with 15 property shows held across 4 countries, showcasing Malaysian, Thai, Philippines, Indonesian, Singaporean, UK and Australian properties with over 200 properties sold and almost 15,000 attendees
- The PropertyGuru (TPG) newspaper capped off its first year of operations in Singapore by being named Marketing Magazine’s Top Ten Newspaper for Marketers and remaining as the first and only dedicated property newspaper in Singapore with 175,000 print copies distributed across 3,500 locations per fortnight and a growing readership of 50,000 online readers
- GuruCares, PropertyGuru’s annual outreach community programme, organized “Gift Life”, a regional blood donation drive held in conjunction with the Singapore Red Cross Society across 4 countries with 250 people donating blood, which in turn will helped the lives of up to 750 people

Fuelling progress with strategic investments
An important milestone in 2012 was an approximately SGD60 million minority stake investment inked with ImmobilienScout24, Europe’s top property portal group and subsidiary of global company Deutsche Telekom. The investment is reputed to be one of Asia’s largest online deals for 2012 and serves as a huge endorsement of the future for online property portals.
The deal also reinforced the Group’s vision of expanding its online property portal share in the region as well as gave access to additional talent and expert resources to boost engineering, quality analysis, product development as well as online and trade marketing.

Steve Melhuish, CEO of PropertyGuru Group said, “2012 was an amazing year for PropertyGuru with performance completely exceeding expectations in all countries. I would like to extend a big thank you to our employees, customers and partners for the great support and commitment they’ve shown and I'm sure 2013 will be another exciting year. We’ll continue to create innovation services, our brand and improve the experience for our property searchers and advertiser clients."


总结2012年表现：成长最快的房地产网站PropertyGuru.com.my取得卓越表现
在马来西亚与亚洲的市场份额有所增加

（吉隆坡2013年1月29日讯）亚洲住宅与商业房地产网站市场领导者PropertyGuru集团公布，旗下的马来西亚房地产网站PropertyGuru.com.my交出亮丽业绩，尤其是在流动创新与品牌形象发展方面。该网站的收入与浏览量成长迅速，进一步巩固它在区域市场的领导地位。

PropertyGuru.com.my其中一项最大的里程碑就是结合并重新塑造现有的两个马来西亚房地产网站品牌，即HomeGuru.com.my和Fullhouse.com.my。这项计划的成功有赖于该公司在新加坡领先房地产网站PropertyGuru.com.sg的良好品牌形象与优势。此计划让收入成长了2.5倍，因为代理会员、房地产发展商以及银行客户的人数出现大幅成长，网站浏览人数也激增132％，比起2011年秒同时期增加了1100万浏览人数。

PropertyGuru在2012年的马来西亚流动市场扮演领导角色，一口气推出三个马来西亚PropertyGuru流动应用程式，分别是Android和iPhone平台的用户应用程式，以及Android平台的代理应用程式。这些应用程式在2012年第三季推出后大受欢迎，两个用户应用程式在短短的三个月内都获得超过7万7700次的下载量。目前马来西亚大约有20%的PropertyGuru用户使用手机或平板电脑浏览这个网站。

马来西亚PropertyGuru之所以能完成如此成功的一年，活动扮演关键的角色。地位日益重要的马来西亚房地产展览（Malaysia Property Show）分别于2月和12月在新加坡举办，同时也在马来西亚的槟城与吉隆坡举办，吸引了破纪录的4220名参观者，并为广告客户带来高达3830万令吉的交易额。

PropertyGuru集团董事经理（区域）詹姆斯（James Sundram）表示：“PropertyGuru.com.my反映我们各个层面的业务都在2012年取得正面成长。展望2013年，我们将继续把焦点放在联系与接触消费者与代理，为他们带来最重要的服务，就是无论时间地点都能通过不同的平台浏览我们的网站。”

加强区域优势
配合Property.com.my的成长趋势，PropertyGuru集团这家只成立5年的公司也取得出色的表现，进一步强化它在新加坡、泰国和印尼市场的领导地位，同时在马来西亚拉近与竞争对手的距离。

业绩重点包括：

- 房地产代理用户增加了50%，人数超过2万400人，比起去年成长一倍，带来额外的50万个住宅与商业地产广告。
- 区域浏览人数增加了95%，网页浏览量高达8300万页。
- PropertyGuru流动应用程式获得近50万次下载，相等于在2012年的每一天里有大约1275人下载一项应用程式后向广告商发出900项询问，而广告商则上载600项地产广告。
- 夺下3项房地产业奖项：海外房地产专业（OPP）大奖的最佳创新金奖、最佳媒体银奖，以及最佳网上服务铜奖。

- PropertyGuru将举办活动列为重要业务，在4个国家举办15场房地产展览，展出马来西亚、泰国、菲律宾、印尼、新加坡、英国以及澳洲的房地产，售出超过200个产业，并吸引近1万5000名参观者。
- The PropertyGuru（TPG）报章在新加坡开始首年的发行，获得《市场杂志》（Marketing Magazine）列为行销员的十大报章之一，同时依然是新加坡第一份，也是唯一专门讨论房地产讯息的报章。这份双周刊每期在全岛3500个地点发行17万5000份，拥有5万名网络读者，人数持续增加中。
- PropertyGuru的年度社区联系计划GuruCares，配合新加坡红十字会在4个国家举办区域捐血运动，获得超过250人捐血，帮助高达750人。

以策略性投资推动成长

在2012年的一项重要里程碑就是获得欧洲顶级房地产网站集团ImmobilienScout24约6000万新币的少数股权投资。该公司也是跨国集团德国电信（Deutsche Telekom）的子公司。这项投资被视为亚洲在2012年其中一项最大的网上交易，也为房地产网站的发展前景注入一支强心剂。

这项协议也进一步实现PropertyGuru集团要扩大本区域房地产网站市场份额的目标，同时让该集团取得更多的人力专才，提升工程、质量分析、产品开发，以及网络与贸易营销。

PropertyGuru集团首席执行员史蒂夫（Steve Melhuish）表示：“对PropertyGuru来说，2012年
是不可思议的一年，所有国家的业务表现都超越预期。我要向我们的职员、顾客以及合作伙伴致以万二分的谢意，感谢他们的支持与贡献。我相信2013年将会是精彩的一年，我们会继续开发创新的服务、提升我们的品牌，并改善用户和广告客户的使用体验。”

Fast, Rising & Growing – PropertyGuru Continues to Gain Traction in Malaysia and Regionally

Strong growth in mobile downloads and page views affirm online property portal’s increasing brand profile among Malaysian and regional property seekers

KUALA LUMPUR, December 18, 2012 – PropertyGuru.com, Southeast Asia’s number one online property portal, has registered record mobile downloads and page views within Malaysia and in the region.  

Downloads for the PropertyGuru mobile apps for consumers and agents have exceeded the 50,000 mark since launching in August 2012, 80% of which come from property seekers searching for real estate buying, renting and investments.

Senior Vice President – International of PropertyGuru, James Sundram.

This increase is consistent with the rising demand for the Company’s mobile-base products and services in a fast growing regional mobile market, where total downloads from all PropertyGuru apps have exploded by 1663% since 2011. In Malaysia, Singapore, Thailand and Indonesia combined.

PropertyGuru also recently made headlines at the recent OPP Awards for Excellence by clinching Best Innovation – Gold for mobile applications. The exponential growth in mobile downloads and traffic caps off the Company’s focus on mobile strategy in the region where 12 apps for 4 countries in 3 languages were released within the year.

The mobile app downloads have also contributed towards increasing page views to the PropertyGuru.com.my site, accounting for over 90% increase in web traffic between Q2 and Q3 alone. The number has hit the 3 million mark (September 2012) from approximately 44,500 in May 2012.

This rise in popularity for PropertyGuru.com.my among Malaysians and across the region has been attributed to many factors such as: its positioning as a credible source of market intelligence, extensive site listings, a visible and aggressive brand strategy and the growing familiarity and confidence of the brand among locals.

“Progressively, we are strengthening our dominant presence in Thailand, Singapore and Indonesia while closing the gap with our competitors in Malaysia. We have also upped our marketing to grow our visibility and this has helped us to gain more traction in the market.” shared Senior Vice President – International of PropertyGuru, James Sundram.

“Our founding principle has always been education and intelligence – helping more people make more informed property decisions with timely, relevant and insightful content. This brings us closer to them,” added Sundram.

快速崛起与成长：PropertyGuru继续在马来西亚与本区域大展拳脚

手机下载与网页浏览量的强劲成长，再次确定这个房地产网站的品牌形象在马来西亚和本区域市场越擦越亮

（吉隆坡2012年12月18日讯）东南亚第一房地产网站PropertyGuru.com已经在马来西亚与本区域取得破天荒的手机下载与网页浏览量。

适用于消费者和房地产经纪的PropertyGuru手机应用程序自2012年8月推出以来，已获得超过5万次下载，其中80%是那些正在寻找房地产以购买、租凭和投资的人士。

在这个快速成长的区域手机市场，该公司的手机产品与服务也面对越来越高的需求，符合手机应用程序的成长趋势。总合马来西亚、新加坡、泰国与马来西亚的数据，所有PropertyGuru应用程序的下载次数，自2011年开始出现暴增，幅度高达1663%。

PropertyGuru最近也成为新闻焦点，因为该公司在OPP卓越大奖中摘下手机应用程序的最佳创新金奖。手机应用程序下载次数和浏览量的激增是PropertyGuru在本区域专注于流动手机策略的成果，该公司在今年为4个国家的3种语言，推出共12个应用程序。

手机应用程序的下载量也推动PropertyGuru.com.my网站的浏览量，仅仅在第二季和第三季就贡献超过90%的浏览量成长额。这个数字从2012年5月的大约4万4500，剧增至2012年9月的3百万大关。

PropertyGuru.com.my在马来西亚和本区域越来越受欢迎，是基于数个因素，包括它作为可靠市场情报来源的定位、广泛的房地产告示、鲜明与积极的品牌策略，以及本地人对这个品牌越来越熟悉和信任。

PropertyGuru高级国际副主席苏德兰（James Sundram）表示：“我们逐渐强化在泰国、新加坡与印尼的市场地位，同时在马来西亚拉近我们与其他竞争者的距离。我们也加强促销，提高我们的品牌可见度，协助我们在市场取得更大的发展。”

他补充说：“我们的创业原则一直都建立在教育和情报的基础上，通过更及时、相关与深入的内容，协助更多人做出更明智的房地产决定，进而让我们更接近他们。”

Yahoo! Signs HomeGuru as content partner in Malaysia

Partnership to bring premium quality, expert content on real estate to Malaysian property investors

KUALA LUMPUR, 25 August, 2011 — Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company and www.HomeGuru.com.my, one of Malaysia’s leading real-estate websites, today announced a partnership that will see the two publishers deliver premium property content to an Internet audience of over 18 million users in the country (Source: IDC).

In this first-of-its kind content partnership, HomeGuru will deliver market intelligence, real estate news, expert views, interviews and articles, as well as related content such as real estate directories, upcoming events and mortgage guides on Yahoo! To help users in Malaysia with their property decisions.

The partnership will drive additional traffic to both sites, as well as increase brand awareness for HomeGuru in the core property market of Malaysia. The agreement will also allow Yahoo! To monetise allocated ad inventories on HomeGuru’s network.

Commenting on the collaboration, Country Editor of Yahoo! Malaysia, S Vicknesan said, “HomeGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users as well as complements news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Malaysia, with expert articles in the real-estate field.”

According to Steve Melhuish, Group CEO of PropertyGuru, the owners of HomeGuru, the partnership is a win-win opportunity for both parties and enables readers to make informed decisions about their most important investments. “Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in Malaysia. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Malaysia and HomeGuru’s diverse database and online tools.”

With 73% of the total population focused on online news, the two publishers are also seeking to tap into the growth potential of digital media in Malaysia.