SEEBURGER Appoints CrimsonLogic as a Strategic Solutions Reseller

CrimsonLogic to offer enterprise class Managed File Transfer (MFT) solutions in Singapore, Middle East and Africa  

KUALA LUMPUR, 29 October 2013– SEEBURGER, a global leading business integration and enterprise class Managed File Transfer (MFT) solutions provider, today announces its strategic alliance with CrimsonLogic eTrade Services Pte. Ltd. (‘CrimsonLogic’), a leading provider of trade and logistics solutions, as its new regional reseller to offer Managed File Transfer (MFT) solutions in Singapore, Middle East and Africa.

James Hatcher, Regional Director of SEEBURGER Asia Pacific says, “CrimsonLogic is a trusted partner to governments all over the world. We are expecting to see significant MFT solution sale opportunities arising over the next six months working with CrimsonLogic.”

Hatcher adds that the partnership with CrimsonLogic also puts SEEBURGER in a stronger strategic position to expand its penetration into the trade and logistic community where CrimsonLogic has established strong credibility.

Simon Lai, General Manager of CrimsonLogic eTrade Services shares, “Partnering with SEEBURGER will enable our company to widen our solution offerings to customers in Singapore, Middle East and Africa, while significantly allaying our customer’s data security concerns. I believe CrimsonLogic has the right mix of customer base and business footprint to explore and implement innovative solutions.”

Plugging the File Transfer Security Gap in Governments
Hatcher further adds, “Data Security is now a top priority in government and financial sectors. Every year the governments spend billion dollars on sophisticated cyber security measures, but too often ignore the basics of protecting files, forgetting that the main data security vulnerabilities at government levels are mainly due to employees’ use of unsecure methods, such as File Transfer Protocol to exchange information.”

“There is a significant demand for secured MFT solutions and the partnership with CrimsonLogic  helps us make greater inroads into these sectors in Singapore, Middle East and Africa,” says Hatcher, adding that SEEBURGER already has regional presence in China, Japan, Malaysia, Indonesia, Hong Kong, Vietnam, Thailand, and Australia.

“The alliance with CrimsonLogic is strategic in two ways.  Firstly, it enhances both organization’s global market share and customer base.  Secondly, CrimsonLogic has made successful forays into the Middle Eastern and African markets, while SEEBURGER has a stronger presence in Europe and North America. The vast experience of CrimsonLogic in I.T. security yields great potential for SEEBURGER to capture new market share,” Hatcher highlights.

Simon further shares, “SEEBURGER’s reputation for secured file transfer solutions will enhance our position to help our customers best optimize their investments, by enabling an unprecedented degree of connectivity, visibility and collaboration in information exchange for business communications.”

“Importantly, as governments and enterprises move towards managing larger volumes of information and data, as one of the world’s leading eGovernment solution provider, it makes business sense to be able to bring in and offer innovative solutions that will help our customers enhance their operational efficiency in a safer environment.”

SEEBURGER Partners BPM Consulting to Penetrate into Singapore, Sri Lanka and India markets

Embraces strong SAP solution consulting and implementation capabilities for strategic territory expansions  
KUALA LUMPUR/SINGAPORE, 20 September 2013– SEEBURGER, a global leading business integration and enterprise class Managed File Transfer (MFT) solutions provider, today announces its strategic alliance with Singapore-based BPM Consulting Pte. Ltd. (‘BPM Consulting’) to offer secured B2B communication and file transfer solutions in Singapore, Sri Lanka and India.

James Hatcher, Regional Director of SEEBURGER Asia Pacific says, “Leveraging Malaysia as the heart of its business operation in Asia, SEEBURGER continues to actively seek synergistic partners to drive our business growth in this region.”

“Partnering with BPM Consulting allows SEEBURGER to tap into their existing SAP-based customer base where SEEBURGER fills the gap and SAP market demand for MFT solutions to secure their B2B communications.”

Ramaraju Parthasarathy, CEO of BPM Consulting Pte. Ltd. shares, “In 2012, BPM Consulting reported gross revenue of close to RM 10 Million and is expecting positive growth through this partnership with SEEBURGER this year.”

Regional Territory Expansion
Presently, SEEBURGER has presence in countries including China, Japan, Malaysia, Indonesia, Singapore, Hong Kong, Vietnam, Thailand and Australia.

 “Asia Pacific IT landscape continues to grow especially with Sri Lanka’s IT market emerging rapidly in parallel with the nation’s current modernization of business infrastructure efforts in both Banking and Manufacturing  to support stronger economic growth. The vast experience of BPM Consulting in IT business dealings yields great potential for SEEBURGER to capture market share in Singapore, Sri Lanka and India,” Hatcher highlights.

Deeper, Better SAP Solutions
Parthasarathy further shares, “SEEBURGER’s reputation for seamless SAP solution integration with MFT solutions gives us a strong positioning to help our customers and best optimize their SAP investments by automating their Business to Business (B2B) processes with greater end-to-end supply chain visibility.”
The alliance partnership allows BPM Consulting to offer SEEBURGER Business Integration Suite (BIS). BPM Consulting will also extend SEEBURGER BIS to non-SAP customers across major industries such as Healthcare, Finance and Insurance, Utilities, Electronics and automotive.

BPM Consulting has senior professionals with over 50 years of experience focusing on SAP and Oracle ERP implementations and “Business-to-Business” solutions integrations for original equipment manufacturers, original design manufacturers and third party logistics providers in the oil and gas, electronic manufacturing and logistics industries.  

SEEBURGER与 BPM Consulting合作打入新加坡，斯里蘭卡和印度市場

吉隆坡，2013年9月20日 讯- SEEBURGER，全球領先的業務整合和企業級文件傳輸管理（Managed File Transfer, MFT）解決方案供應商，今天宣布其与設在新加坡的BPM Consulting Pte. Ltd（’BPM Consulting’）入驻新加坡，斯里蘭卡和印度市场提供商业通信和文件傳輸解決方案。

SEEBURGER亞太區域總監，　Ｊａｍｅｓ　Ｈａｔｃｈｅｒ表示，“设馬來西亞作為其在亞洲經營業務的中心，SEEBURGER繼續積極地尋求協同的合作夥伴来推動我們在這一地區的業務增長。”

“与BPM Consulting合作让SEEBURGER又机会接触到他们现有的SAP客戶群，其中SEEBURGER能乘机填補了這SAP为確保其商业B2B通信安全对MFT解決方案的市場需求和空白。

Ramaraju Parthasarathy， BPM Consulting总监，“在2012年，BPM Consulting報總收入近10Million令吉，並期待通過此次與SEEBURGERde合作在今年取得正增長。”

區域性擴張
目前，SEEBURGER在中國，日本，馬來西亞，印度尼西亞，新加坡，香港，越南，泰國和澳洲都设有业务。

“亞太的科技環境將持續增長，尤其斯里蘭卡的科技市場更是迅速崛起为國家的商業基礎設施現代化做出努力，以支持強勁的經濟增長。 BPM Consulting在科技業務往來的豐富經驗提高SEEBURGER在新加坡，斯里蘭卡和印度搶占市場份額的潛力，” Hatcher 表示。

更好的SAP解決方案
Ramaraju Parthasarathy更進一步的表示，“SEEBURGER与SAP解決方案现有的合作為我們提供了一個強大的定位，以幫助我們的客戶優化其在SAP解决方案上的投資。”

該聯盟的合作让BPM Consulting能为市场提供SEEBURGER業務集成方案（Business Integration Suite， BIS）。 BPM Consulting也会將SEEBURGER BIS提供予橫跨多種行業，如醫療保健，金融和保險業，公用事業，電子和汽車的非SAP客戶。

BPM Consulting在SAP和Oracle 企業資源規劃解決方案實施和“企業對企業”的解決方案方面擁有超過50年的經驗，專注於在石油和天然氣，電子製造業和物流業。

SEEBURGER Launches IT Microsite for Corporate CIOs in Malaysia

German leading IT vendor shares thought leadership insights to drive competitiveness in financial services industry (FSI)

Kuala Lumpur, 29 APRIL 2013 — SEEBURGER, the leading German-based business integration and enterprise class Managed File Transfer (MFT) solutions provider, today announced the availability of its financial services centric technology Microsite — www.seeburgerfsi.com as a research and resources (R&R) center for local Chief Information Officers (CIOs).

The new SEEBURGER’s microsite presents an across-the-board look at trends, opportunities, challenges and issues that concern the financial services industry (FSI) worldwide, as well as features SEEBURGER’s thought leadership on revolutionary IT impacts in this industry.

James Hatcher, Managing Director of SEEBURGER APAC, says the establishment of the Microsite intends to create higher awareness of data integrity and security within the financial services landscape, whilst advocating the company's business directions in FSI.

“This is an example how SEEBURGER puts significant investments into identifying the patterns of ICT changes in FSI that pave the way for FSI players to see how they can capitalize IT trends to continually uphold data integrity,” he says.

He adds that the Microsite also serves the needs of business decision makers, analysts, technology practitioners and even the mass public.

Advocating Best Practices in Data Governance 

According to Deloitte’s global financial services industry security survey (October 2012), FSI organizations in Asia Pacific have made information security governance as their top security initiative. More than 50% of respondents of over 250 financial services organizations from 39 countries that were surveyed reported an increase in their information security budgets.

Today, despite the security focus on other industries, FSI continues to be a top target for data breaches, caused by hacks, insider data theft, and the loss of a portable device that contains financial or private information.

"The SEEBURGER’s Microsite features prominent content to help CIOs think of ways to innovate their existing IT infrastructures under the pressure of Big Data to address security challenges, govern the disclosure of customers’ personal financial information and simplify compliances,” explains Hatcher.

He also shares that the Microsite’s user friendly interface allows busy executives to find and download the information they need quickly and easily.

In the next coming weeks, SEEBURGER will be adding several more new sections including collaterals and videos to enrich the Microsite’s contents. The Microsite will be updated on a regular basis to reflect the key forces and dynamics, which are shaping the financial services market.

“IT decision makers will find the microsite very helpful for suggestions to exploit IT to maintain a competitive yet sustainable edge for their business," he ends.

Datamation Malaysia Signs on SEEBURGER As Strategic Partner

Local solution provider invests to improve managed data capabilities; boost enterprise solution sales by 20 per cent

Kuala Lumpur, February 07, 2013– Datamation (M) Sdn Bhd (‘Datamation’), a leading business solution provider, today announces its strategic partnership with German-based SEEBURGER – a global business integration and enterprise class Managed File Transfer (MFT) solutions provider, to deploy the SEEBURGER MFT SeeFX private Cloud-based file exchange solutions in Malaysia.

With more than 29 years of presence in Malaysia, Datamation has regional operations in Singapore, Hong Kong and Australia. Datamation’s clients include Ministry of Education of Malaysia and Singapore, Department of Statistics of Malaysia and Singapore, AKPK (Agency of Bank Negara Malaysia), Sime Darby Medical Centres, Sunway Group, Jambatan Kedua Sdn Bhd (wholly owned by Ministry of Finance Malaysia), Star Publications, TH Properties and Construction Industry Development Board Malaysia etc.
The strategic partnership also makes Datamation SEEBURGER’s 1st appointed reseller partner in the Asia Pacific region to provide and implement SEEBURGER's Cloud-based file sharing solution in Malaysia –the third largest economy in South East Asia and the 29th largest economy in the world.

CEO of Datamation (M) Sdn Bhd, Alex Wee

CEO of Datamation (M) Sdn Bhd, Alex Wee shares, “This partnership brings valuable expansion of our solution portfolios that will benefit both our partners and clients. The collaboration with SEEBURGER to provide secured information transfer will address the concerns for all Malaysia companies especially for those who are seeking to implement MS ISO/IEC 27001:2007, IT Security Techniques - Information Security Management Systems.”

“Datamation expects this partnership to increase its enterprise solution revenue and boost the number of enterprises in Asia into using Cloud-based file sharing. This year, Datamation is expecting at least 20% growth in enterprise solution revenue sales.”

James Hatcher, Regional Director of SEEBURGER Asia Pacific

Prior to today's announcement, Datamation has been a very active reseller of SEEBURGER's Business Integration Suite (BIS).

James Hatcher, Regional Director of SEEBURGER Asia Pacific, “SEEBURGER made Malaysia its Asian regional headquarters in 2012. This SEEBURGER-Datamation partnership is part of the company's strategy to increase its penetration in Asia Pacific where SEEBURGER already has a significant presence in countries including China, Japan, Indonesia, Singapore, Hong Kong, Vietnam and Australia."

Embarking on an Increasing Demand for File Exchange Solutions
According to Enterprise Strategy Group (ESG)'s latest survey, 28 per cent of organizations have established corporate accounts for online storage and file sharing services. This is expected to hit 50 per cent by the end of 2013.

Hatcher shares, “As enterprise-level file sharing fast becoming popular, so does the potential exposure for cyber attacks. Security is also becoming the main concern for enterprises wanting to adopt Cloud-based file sharing platforms.”

“Our partnership with Datamation is strategic to address those gaps. Driven by the increasing market demands, SEEBURGER Managed File Transfer (MFT), as component of BIS, will be sought after to encrypt, track and trace exchanged business files of any size for security, governance and compliance purposes. It will also be leveraged upon to extend Datamation’s managed data capabilities.”

SEEBURGER Partner Recruitment Initiative
Hatcher also shares this partnership is part of an ongoing SEEBURGER global partner recruitment initiative designed to support growing market demand for file exchange solutions.

System integrators, Independent Software Vendors (ISVs), Original Equipment Manufacturers (OEMs), Value-added resellers (VARs) and other IT providers who join the SEE Partner Program can leverage SEEBURGER solutions to help organizations maximize their ERP investments, consolidate B2B technologies, streamline supply chain communications, and ensure data security and regulatory compliance in file transfer processes.


大马Datamation 欲提升20％的銷售额；簽署SEEBURGER為商业合作夥伴

本地科技解決方案供應商投資以提高數據管理的能力；欲为其企業解決方案提升20％的銷售额

吉隆坡，2013年2月7日 -– Datamation (M) Sdn Bhd (‘Datamation’), 本地领先的系统集成商和解决方案提供商，今天宣布與總部位於德國的SEEBURGER签署合作夥伴關係， 为推广及销售SEEUBURGER　ＭＦＴ　ＦＸ　文件管理传输（Managed File Transfer， MFT）解决方案。　
SEEBURGER是一个全球领先的业务整合和企业级文件管理传输解决方案供应商。

在馬來西亞成立超过29年，Ｄａｔａｍａｔｉｏｎ的业务已扩张到新加坡，香港和澳洲。其客户就包括馬來西亞和新加坡的教育部　（Ministry of Education of Malaysia and Singapore），AKPK（Agency of Bank Negara Malaysia，馬來西亞國家銀行局），森那美醫療中心　（Sime Darby Medical Centres），雙威集團　（Sunway Group），Jambatan Kedua私人有限公司（，由馬來西亞財政部資有／wholly owned by Ministry of Finance Malaysia）統計系教育部，Star Publications, TH Properties 和 Construction Industry Development Board Malaysia 等等.

此合作夥伴關係也使得Ｄａｔａｍａｔｉｏｎ成为SEEBURGER在亞太地區的第一個指定經銷商合作夥伴，以在马来西亚提供並安装SEEBUREGR的企业级文件管理传输解决方案。

Datamation (M) Sdn Bhd总监，Ａｌｅｘ　Ｗｅｅ表示，“與SEEBURGER合作，以提供安全的信息傳遞，是特別为了针對那些正在尋求實現MS ISO/ IEC27001:2007科技安全技術 - 信息安全管理系統的馬來西亞公司的關注， “。

“Datamation預計這合作夥伴關係将能促进其企業科技解決方案的收入，同时提高亞洲企業运用云端文件管理传输解决方案的用量。今年，Ｄａｔａｍａｔｉｏｎ預計至少增加20％的企業解決方案業務收入。“

SEEBURGER亞太區域總監，　Ｊａｍｅｓ　Ｈａｔｃｈｅｒ表示，“SEEBURGER在2012年地设馬來西亞為其亞洲地區的總部。此合作夥伴關係签署，是該公司的戰略，以提高其在亞太地區的市场滲透。目前，SEEBURGER已經在多个亚洲國家，包括中國，日本，印尼，新加坡，香港，越南和澳洲都有业务。“


企业级文件管理传输解决方案的需求不斷增加
據Enterprise Strategy Group (ESG)'s latest survey的最新調查結果顯示，28％的企業已經建立了企業賬戶，用於在線存儲和文件共享服務。這也预计将在2013年年底達到50％。

Ｈａｔｃｈｅｒ还表示　“云端企業級文件传输迅速普遍，而同一时间網絡攻擊的潛在風險也相对提高。文件传输的安全性也将成為企業採用基於雲端文件共享平台科技主要的關注。“
“我們与Ｄａｔａｍａｔｉｏｎ的合作夥伴戰略将能应付這些差距。在不斷增長的市場需求驱動下，託管的文件傳輸（MFT），將因加密和追踪文件交換業務的安全，治理和法規遵從的目的更受欢迎。它也將利用于擴展Ｄａｔａｍａｔｉｏｎ的數據管理能力。“

“這项合作也是一個SEEBURGER持續的全球合作夥伴招募計劃的一部分，旨在支持不斷增長的文件交換解決方案市場的需求。“

SEEBURGER Partners with Indsoft To Offer Greater Solution Value for SAP users

Leading MFT provider SEEBURGER works with SAP consulting partner to add value to SAP users

Kuala Lumpur, 8 November 2012 — SEEBURGER, the leading German-based business integration and enterprise class Managed File Transfer (MFT) solutions provider, today announces its recent partnership with IndSoft, a SAP services provider to deploy the SEEBURGER Business Integration Suite (BIS).

Based in Chigago US, Indsoft is a certified SAP consulting partner that offers software consulting services to new business startups and SMEs, right up to enterprises and government agencies.

Sam Veera, Director of Operations, IndSoft, shares that the new partnership with SEEBURGER allows IndSoft clients to maximise their SAP investments by adding on the capabilities of secured managed file transfer, trading partner communications and add-ons to better streamline the business processes.

“SEEBURGER drives a new level of business efficiencies under one SAP platform by integrating B2B (Business-to-Business) file transfers, increasing automation of the order-to-cash process, reducing integration-related IT costs while strengthening security, increasing supply chain visibility, and facilitating compliance.”

James Hatcher, Regional Director, SEEBURGER APAC says, “Our contribution is to give an extra edge to Indsoft SAP consulting services, which will benefit its Indsoft SAP customers in the retail, utilities and consumer packaged goods sectors. This is why IT consultancies with strong SAP practices like Indsoft turn to SEEBURGER due to the potential of our technologies to facilitate new ways to leverage SAP deployments.”

SEEBURGER Monitoring Tool for Higher Visibility in Supply Chain Operations

SEEBURGER also announced the availability of SEEBURGER Monitor for SAP for supply chain management – this is also a ‘SAP add-on’ that enables supply chain managers and other end users to monitor and research all (Electronic Data Interchange) EDI-triggered processes from a single window within the SAP interface.

SEEBURGER Monitor for SAP is the first solution in the industry designed to simplify and expedite the traceability of supply chains, and to provide customised view for specific users’ file transfer records within an organization.

“Once supply chain data goes outside SAP platform, it is virtually invisible to supply chain professionals. This process of answering questions from non-technical users currently takes up more than 50% of the time of EDI specialists, so  SEEBURGER Monitor for SAP becomes very helpful to cut down the time to track and answer simple questions such as “where is my order” or ‘did the order ship?’,” says Hatcher.

Tighter Data Integration: The Top Priority for Financial Organizations

German software company SEEBURGER unveils market trend findings that drive technology investment decisions in financial organizations worldwide

Kuala Lumpur, 28 SEPTEMBER 2012 — SEEBURGER, the leading German-based business integration and enterprise class Managed File Transfer (MFT) solutions provider today shares some of its market trend findings amongst global financial institutions, as part of its involvement at the Vietnam Finance 2012 forum.

According to SEEBURGER’s APAC, Managing Director, James Hatcher, tighter data integration is the one of the top priority technology purchase decisions by global financial organizations today.

“This information is based on SEEBURGER’s customer reference data that indicates that financial organizations’ business drivers boil down to the ability to reduce costs, focus on core (banking) operations, and to reduce risk via better data security.”

Hatcher says that the one common challenge in meeting these three business drivers is the issue of data integration.

“Almost all banks, like a typical financial organization, face the legacy issue of having to deal with many silo-ed, or disparate systems. Even till today, a lot of data is captured at different sources and remains “stranded on data islands” within the different systems where they reside.”

In addition to the laborious process of integrating this data for effective usage, Hatcher shares that the challenge grows with trends sweeping the banking landscape today.

“Firstly, core Banking systems are designed to last at least 10 years before replacement, and we are in the current era where many ASEAN banks have reached the 2nd cycle for replacement.”

“Secondly, is the pressing demand for web-based banking solutions. In trying to keep up with the rapid evolution of web-based banking products and services, many organizations are struggling with how to deliver tight data integration at the solutions’ backend without hard coding. Hard coding interfaces compounds the enterprise level integration scenario when you look at modernizing a financial infrastructure.”

“Thirdly, next-generation applications such as advanced Customer Relationship Management (CRM) and business analytics systems are resulting in multiple databases for the same customer accounts. Synchronization of master data becomes another business issue.”


Benefits to Data Integration

Hatcher shares some quantitative statistics on the benefits which financial organizations have successful benefited from adopting data consolidation solutions.

“Based on our customer reference accounts, there is up to 96% reduction of expenditure related to search (ie. document tracking); 65% cost cuts in implementing B2B/EDI interfaces; 60% in reduction of software maintenance fees; 50% in reduction of hidden operation cost and operation personnel; and 30% reduction in transfer fees.”

Similar to other ASEAN nations, Hatcher says that Malaysia’s financial organizations will continue to place data integration as a priority over the next 24 months.

For more details on file sharing security, please visit http://www.seeburger.com/managed-file-transfer.html

SEEBURGER: Embrace MFT Technology, Prevent Data Breaches

German software company advocates Managed File Transfer (MFT) for more secure content sharing amongst mobile users 

Kuala Lumpur, 18 SEPTEMBER 2012 — SEEBURGER, the leading German-based business integration and enterprise class Managed File Transfer (MFT) solutions provider, urges Malaysian businesses to embrace MFT technologies more pervasively throughout their organization, in order to increase the overall level security in the important process of file sharing.

SEEBURGER’s APAC, Managing Director, James Hatcher, highlights that data breaches due to the file sharing process - whether by email, File Transfer Protocol (FTP), hosted file sharing services or other methods, can be almost be 100% prevented leveraging managed file transfer (MFT) technology. 

“Today, many local businesses are still exposed to risk, and compliance with security mandates that often fell short.  This is due to the continued reliance on FTP, email and flash drives that lack the policy, governance and tracking capabilities for sharing business documents.”

He shared that just recently the South Carolina Dept. of Health & Human Services revealed that confidential personal information of about 228,400 medical beneficiaries was compromised when a former agency employee sent the data to his personal email account. 

“This overseas example is increasingly common everywhere and brings the alert to a more urgent need to adopt MFT technology as a more holistic approach to data security that takes unique business needs into account,” he says, adding that Forrester Research found that about 80 per cent of senior IT managers today said they require heightened IT security options for their file transfers.

Secured Enterprise-Level File Sharing Solution 

SEEBURGER offers MFT as an enterprise-level file sharing solution that protects organizations against security, governance and regulatory compliance violations; as well as overcoming the very common size limitations issues associated with email; and can apply to any device including tablets and smartphones, and help CIOs gain control over their burgeoning BYOD (‘Bring Your Own Device’) trend.

Each file transfer made through MFT is checked against pre-defined policies. They are also encrypted, authenticated, monitored to ensure delivery, and logged in a central location for easy tracking and auditing.

MFT can be used to protect sensitive and/or large files ranging from payroll, customer lists, price lists, HR data, and financial and tax information to business plans, contracts and RFPs, CAD/engineering drawings and large multimedia files such as marketing videos. It can be deployed on premise or in the cloud.

In ASEAN market, SEEBURGER’s MFT technology is well-positioned to stay in the forefront of the competition and to capitalize on the expanding size of focus industries that include the manufacturing, telecommunications, healthcare, retail, commercial, financial services, and public sector. 

“In Malaysia, the SEEBURGER local partners are Time Engineering Berhad and Datamation (M) Sdn Bhd,” ends Hatcher.

For more details on file sharing security, please visit http://www.seeburger.com/managed-file-transfer.html

Tradenex.com Partners with SEEBURGER

Tradenex.com與SEEBURGER合作 Left to Right: Soon Koi Voon, CEO of Tradenex.com and James Hatcher, Managing Director of SEEBURGER Asia Pacific Ltd

KUALA LUMPUR, 26 March 2008 – Tradenex.com Sdn Bhd (Tradenex), subsidiary of Federation of Malaysian Manufacturers (FMM) and leading local e-commerce collaboration solutions provider, today announces its strategic alliance with German-based global business integration solutions provider SEEBURGER Asia Pacific Ltd (SEEBURGER).

Through this partnership, Tradenex will boost and scale up its flagship nexCONNECT e-commerce collaboration solution with the ability to integrate with the business-to-business (B2B) supply chains of large multinationals – which is an area that SEEBURGER is world renowned for.

Mr. Soon Koi Voon, chief executive officer of Tradenex says that this strategic partnership with SEEBURGER is a result of extensive studies of the various market offerings for a synergistic and value fit to the company’s flagship nexCONNECT e-commerce collaboration platform that provides an integrated supply chain IT infrastructure to local SMEs.

“Tradenex’s nexCONNECT currently services SMEs in the manufacturing, retail and logistics industries with some 500 users mostly ranging from small to medium sized businesses. Partnering with SEEBURGER is a strategic move in our effort to provide Malaysian companies with world class supply chain solutions – in tandem with their eventual need to integrate into business ecosystems consisting of large multinationals.”

Tradenex selected SEEBURGER as the best solution to compliment their existing offerings for Malaysian companies. “Tradenex will be introducing SEEBURGER solutions to our customers who are looking for competitive advantage. In fact, we have already begun work with some of our key customers to implement B2B Gateways,” says Soon.

Meanwhile, Mr. James Hatcher, managing director for of SEEBURGER Asia Pacific Ltd explains that the partnership with Tradenex is a glove fit to the company’s strategy to distribute SEEBURGER’s B2B Gateway and value-added integration solutions in this region.

“For Malaysia, Tradenex is no doubt the leading provider of an electronic, inter-enterprise collaboration solution with its nexCONNECT platform, with deep level of insight into the supply chain process of the local SME industries. These are crucial partner factors for SEEBURGER in its endeavor to establish its presence in the Asian market,” says Hatcher.

He adds, “Tradenex the necessary industry experience, a good existing customer base of supply chain clients, and an excellent domestic reputation. In addition, SEEBURGER has global customers who we need to support across Asia so this relationship with Tradenex will extend our execution capabilities across Malaysia.”

SEEBURGER sets to expand into region via Tradenex

SEEBURGER is a global household brand renowned for its Electronic Data Interface (EDI) based solutions and ranked by Gartner Research as a market leader in the B2B integration space.

The company has global operations in North America, Europe and Asia Pacific, and has an installed base of over 7,000 customers across 15 various verticals including aerospace, high-tech, automotive, retail/consumer product goods (CPG), pharmaceutical and logistics.

Hatcher shares that some of the many high profile customers that deploy SEEBURGER’s B2B gateway solutions are Abbot, Airbus, Coca-cola, DHL, Dunlop DaimlerChrysler, Hyundai, Kraft Foods, SEGA America, Sony and Osram, amongst many others.

“The SEEBURGER B2B Gateway has been rated as best of its class by analysts and is the only B2B/EDI solution embedded in the SAP Netweaver technology stack. SEEBURGER’s Asia Pacific headquarters are located in Hong Kong and is rapidly penetrating the Asia Pacific region via strategic partners like Tradenex who have excellent knowledge and experience in the local markets that they serve”, ends Hatcher.