HP Helps Enterprises Enhance User Experience with New Application Transformation Solutions

Integration of traditional application solutions with mobile enterprise applications drives user engagement

KUALA LUMPUR, March 27, 2012 – HP today announced new Application Transformation solutions designed to help enterprises drive an enhanced user experience by integrating mobile-based enterprise applications into the traditional computing environment.

The growing adoption of smartphones and mobile applications is changing the way enterprises create value and drive competitive differentiation. In fact, the economic survival of enterprises now depends on their ability to respond to customer and citizen demands, generated through enterprise applications as well as social applications such as Facebook, Twitter and LinkedIn.

The expanded HP Applications Transformation solutions portfolio enables clients to design, build and manage applications that drive interaction between people and enterprises while optimizing traditional application environments to deliver an improved user experience.

“Modern enterprise applications require a different approach to design and testing than traditional applications,” said Chew Kai Peng, country manager, HP Software, Malaysia. “HP ensures that enterprise applications provide the highest level of quality, availability and scalability while elevating the user experience to an entirely new level.”

New software products for IT management and social collaboration
The enhanced HP Application Lifecycle Intelligence (ALI) improves collaboration among delivery teams and reduces cycle times by offering real-time visibility and traceability of activities across the application life cycle.

As part of HP’s IT Performance Suite, HP and Perfecto Mobile, a provider of cloud-based testing and automation solutions, have extended HP Unified Functional Testing to support multifunctional applications by allowing developers to emulate and test the user experience of mobile applications across devices and networks.

Additionally, new software offerings from HP complement the agile development of mobile applications and drive social collaboration:

— HP Anywhere increases productivity and facilitates faster decision making by enabling clients to manage IT on the go. New mobile-based applications perform operations such as portfolio request management, defect tracking, service health monitoring and the composition of an Executive Scorecard.

— HP Enterprise Collaboration enhances knowledge sharing and accelerates application development through a social collaboration environment that enables real-time, context-based conversations traced back to actions and work items.

New services to design, deploy and manage mobile applications
The HP Application Transformation solutions portfolio of software products is complemented by new services to meet the quality demands of enterprise applications. The HP Mobile Application Services portfolio now includes:

— HP Testing for Mobility Services accelerate time to market of mobile applications by reducing test cycles and automating testing across multiple devices with market-leading solutions from HP Software and Perfecto Mobile.

— HP Enterprise Mobility Services for SAP® Applications improves employee efficiency by allowing mobile users to obtain data from mission-critical SAP applications. By extending its mobile solutions to the SAP NetWeaver® technology platform and the Sybase® Unwired Platform, HP now offers an end-to-end enterprise mobile solution that enables clients to access key enterprise information.

A fundamental component in the development of an application strategy, the HP Applications Transformation Experience workshop offers enhanced capabilities to exploit new enterprise mobile applications and cloud computing technologies.
HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.

SYBASE DOES ITS PART TO RAISE FUNDS FOR EARTHQUAKE STRICKEN SICHUAN

Mobile Messaging Fees to be Donated to Help Humanitarian Efforts

Beijing, CHINA — May 26, 2008 — Sybase, Inc. (NYSE: SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that the company will donate all text messaging fees earned in Sichuan from China Mobile subscribers via the Sybase 365™ hub to aid organizations working in the earthquake stricken Sichuan Province in southwest China.

“We deeply empathize with the victims of the earthquake. Sybase has a huge family in Chengdu, and our hearts are with our employees and their families, and this extends to the larger population of Sichuan,” said John Chen, chairman, CEO, and president of Sybase. “In times of disaster, the communications infrastructure – in this case landlines - often gets compromised, and SMS becomes the next reliable communication medium, as it excels in situations that require the briefest of updates.”

From May 12 through June, all text messaging fees earned via the China Mobile network - using the Sybase 365 hub – to and from the Sichuan Province will be donated to help humanitarian activities, and assist families and friends to be in touch with one another. China Mobile connects to the Sybase 365 hub for international SMS connectivity to 50 countries and more than 200 operators.

Sybase has one of its three Chinese offices located in the Sichuan capital Chengdu, and 78 employees located in the affected area. Sybase is concerned for these employees, and the company has organized an emergency relief fund to assist employees with family members who were directly affected, to pay for temporary emergency housing, food, medicine, and clothing. In addition to the messaging fees to be donated, Sybase has also organized an emergency relief fund-matching drive, matching employee donations made to the American Red Cross, Red Cross Society of China (RCSC), Mercy Corps, and other aid organizations with established China earthquake relief funds.

SYBASE 365 SELECTED BY FIREFLY TO POWER FLIGHT INFORMATION SERVICE VIA SMS

Ensures Passengers a Hassle-free Pre-flight Experience

KUALA LUMPUR, Malaysia – May 20, 2008 – Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced that it has been selected by Firefly, Malaysia’s first community airline and subsidiary of Malaysia Airlines, to enable the airline to send mobile flight information to its passengers, wherever they are, regardless of country of origin or mobile operator.

“Our partnership with Firefly is another milestone for our growth in the aviation industry and an excellent example of how forward-thinking enterprises are taking advantage of mobile messaging technologies to derive new sources of revenue and increase customer satisfaction,” said Jane Liew, country manager of Sybase 365 Malaysia.

“Firefly’s mobile flight information service is delivered using Sybase 365® Application Manager Platform, designed to handle high volume outgoing SMS traffic, yet flexible and simple for customers to use via a Web interface. Sybase 365 Application Manager also provides Firefly with a cost-effective and efficient channel to communicate with their passengers, dramatically reducing airport waiting times and leading to high customer satisfaction. SMS updates advising passengers of flight schedule changes, cancellations, pre-flight reminders, and even weather forecasts are sent to the passenger’s mobile phone.

“Working with a trusted enterprise partner like Sybase 365 enables Firefly to provide a reliable, hassle-free and efficient means of communication via SMS with our on-the-move passengers in the most convenient and immediate way possible– on their mobile phones,” said Eddy Leong, managing director, Firefly. “We are certain our passengers worldwide will benefit from this mobile flight information service.”

Firefly currently flies from Penang and Subang to Kuantan, Kota Bahru, Kuala Terengganu and Langkawi in Malaysia, and to Phuket and Koh Samui in Thailand. Sybase 365’s unrivalled global SMS footprint to more than 700 operators and reach to more than 2.4 billion mobile users (77 percent of the world’s subscribers) will enable Firefly to seamlessly extend and roll out mobile services to many other regional destinations.