Green Packet SONBuddy瞄準新市場

GREEN PACKET TARGETS NEW MARKET SEGMENT WITH SONBUDDY CONNECT! PLATFORM

KUALA LUMPUR, 15th August 2007 - Green Packet Berhad (Main Board: “GPACKET”) today signed strategic partnership agreements with MOR(F) Interactive Communication Pty Ltd and E-Gal Corporation Sdn Bhd to enhance the delivery of their newly launched SONbuddy Connect! Platform. The platform will be integrated with MOR(F)’s MOJI Intelligent Instant Messenger and Virtual Pet system while E-Gal Corporation, whose core strengths are in marketing and distribution, will provide the expertise to tap into new markets.

The SONbuddy Connect! Platform aims to target a younger audience as it features an Integrated Communications and Connectivity Framework offering both Online and Offline Peer-to-Peer applications. Green Packet’s SONbuddy Connect! Platform is an intelligent software platform designed to enable any WiFi-equipped device to form a spontaneous Self Organizing Network (SON). SONbuddy automatically seeks, organizes and maintains a peer-to-peer and peer-to-multi-peer ad hoc community network both in a nearby and online mode. It assumes the role of a mobile wireless kit that offers convenience, mobility and multi functional tools for all mobile devices.

The platform will be integrated with MOR(F)’s MOJI Intelligent Instant Messenger and Virtual Pet system which is powered by an Artificial Intelligence, Natural Language Processing and real time 3D Engine technologies. MOR(F)’s MOJI system complements the SONbuddy Connect! Platform as a value added feature. It offers a virtual world and a virtual pet that transforms the online user experience into a personalized one by “reading” the users needs and style.

According to Mr. Kelvin Lee, General Manager of Green Packet Berhad, these two partnerships will function on a long term basis in accordance to Green Packet’s expansion plans. “We have already seen results with the launch of a major local telecommunications provider’s portal late last week. The collaboration between Green Packet, MOR(F) and E-Gal have provided this telco with an integrated platform to power its portal,” he said.

“Our combine strength has provided this telco a total solution that complement’s its prepaid IDD card that would help them increase Average Revenue Per User (ARPU) and provide value-added services to increase customer retention and loyalty,” Lee explained adding that the portal functions with an integrated instant messenger for end users which includes features like chat, file sharing, internet sharing, screen sharing, gaming and online shopping.

The three companies already have plans to take the partnership global and have already started discussions with various service providers around the region. “We have had good response especially within the Asia Pacific region to roll out these solutions,” Lee said.

Lee added that that Green Packet is confident that with E-GAL Corporation’s sales and marketing experience, Green Packet state-of-the-art SONbuddy Connect! Platform and MOR(F)’s Moji virtual pet, the company will be able to catapult itself further in the global market place.

Mr. Robert Fong, CEO of MOR(F) said that the MOJI, which gained much attention during the recent CommunicAsia, is an instant messenger with a new dimension. It’s virtual qualities enable it to communicate its desires and thoughts to you. “We are confident that this kind of technology will enhance a user’s experience by changing the way we interact with computers, making it a more life-like, personal experience,” he said. He also said that MOR(F) was honoured to be invited to be working companies in the areas of technology and telecommunications and widely considered to be on the bleeding edge of innovation like Green Packet and E-Gal.

E-Gal Corporation, on the other hand, is confident that they can help Green Packet and MOR(F) develop new market segments and grow into similar segments especially within the region. Having been in the marketing and distribution sector for many years now, E-Gal is already ahead of its game.

“We are looking forward to marketing this innovative platform combined with the various attractive features provided via its creative software. We feel that there is a market out there that we can tap into as it caters to young IT enthusiasts who seek a single platform to service their needs in a personalised manner whether for business or personal functions,” said En. Lokman Razani Razak, Executive Chairman of E-Gal Corporation Sdn Bhd.

Lokman stressed that he was very encouraged at the response that this portal has received in a matter of days and is confident that its success will rub off on the three companies. “We were excited to be working with this telco on the innovative, one-of-a-kind portal and we hope that other telecommunications providers in the region will recognize this success.”

The ceremony this morning saw Green Packet signing two partnership agreements, one with MOR(F) and another with E-Gal. The agreements were signed by Mr. Kelvin Lee, Mr. Robert Fong and En. Lokman Razani Razak representing Green Packet, MOR(F) and E-Gal Corporation, respectively.