Asia Media Monitoring與China Media Monitor Intelligence合作

18 September, 2007 – Beijing & Kuala Lumpur – China Media Monitor Intelligence, Ltd. (CMM-I) and Asia Media Monitoring Sdn. Bhd. (AMM) announced today their joint partnership in providing customized media industry information and intelligence to public relations and corporate communications practitioners.

The two companies will work together to provide enhanced tools and services both regionally and in the Chinese market, for public relations and corporate communications professionals looking to disseminate information to the media, in particular, the broadcast industry.

AMM and CMM-I will provide the joint service of media monitoring and collecting evidence of media coverage of interest to the PR industry through print and broadcast clipping of media content across the Asia-Pacific region.

AMM's expertise in providing PR and communications tools to companies on a regional level is a great fit with CMM-I's expertise in providing Mainland specific market solutions,” says Anke Redl, Managing Director for CMM-I

“CMM-I is a close friend and frequent collaborator of AMM so it is quite natural that we're coming together in this way,” say Craig Hobbs, CEO and Managing Director of Asia Media Monitoring. “Their 10-year track record, knowledge of the Chinese media industry and physical presence in China make CMM-I a highly valuable partner for AMM.”

CMM-I has been assisting AMM with the monitoring of media content in China since early 2006. “As for all companies of our nature, it is important to provide the mix of services including monitoring, analysis and target lists,” says Hobbs.