SCCyberworld

Saturday, May 31, 2008

Sweet Sound at a Great Value: Motorola Introduces New “W Series” Handset – W270

New Addition Gives Consumers More Ways to Enjoy Their Music and Stay Connected

Kuala Lumpur, 30 May, 2008 – Motorola, Inc. (NYSE: MOT) recently showcased dependable communication and great music at an excellent value with the introduction of the new W series GSM handset - W270. This handset offers easy-to-use music capabilities, expandable memory with optional microSD card, clear audio in noisy environments and a simplified interface for text messaging.

“This new device offers design elements, music features and outstanding battery life that consumers don’t expect to find at this price point,” said Zulkifli Mat Jusoh, Head of Marketing – Mobile Devices Business. “Whether buying your first phone or trying out a music phone for the first time, this new model from Motorola is one of the perfect choices.” Like the W230, W270 include features that go beyond mobile phone basics with multiple ways to enjoy music and stay connected. A dedicated music key activates an integrated digital audio player which supports MP3 and other popular formats. Favourite songs can be stored using optional microSD removable memory cards up to 2GB in size.

In addition, users have access to free music and news through an FM radio with integrated Radio Data System (RDS) which displays artist, title and type of song playing on the radio¹. Users can also record FM radio clips to use for the phone’s alarm, share favourite stations with friends through text messaging¹ and listen via headphones or speaker.

This great device offers great phone capabilities in addition to music features, including Motorola CrystalTalk™ technology that helps reduce background noise. Up to nine hours of talk time², the capacity to store up to 500 text messages and phone contacts, one click access to create text messages and the ability to access the Web, create a well-rounded feature set at a great value.
The W270 harmonizes value and style with an eye-catching, slim design. The device provides another design option for consumers by incorporating the same features of the W230 in a sleek and affordable clam-shell design.

Availability
The W270 is currently available and is distributed by Motorola’s authorised distributor, Brightstar Distribution Sdn Bhd.

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