LCD TV – Samsung is No 1 in Malaysia for the second year running

Samsung targets 100,000 LCD TVs in 2008
Samsung tops LCD TV sales in Malaysia - GfK Malaysia General Manager Jennifer Chan presents the No 1 LCD TV award to Samsung Malaysia Product Manager Gary Lim.

Samsung reaffirmed its market leadership in the growing LCD TV market in Malaysia, capturing 28 per cent of the total market share last year, according to market research agency, GfK Malaysia.

Samsung also emerged No 1 in the overall TV market, covering CRT (cathode ray tube) and plasma apart LCD with a 15 per cent market share.

Last year, Samsung extended its lead in the LCD TV market in Southeast Asia and Oceania, with unit sales crossing the 600,000 mark on the back of a phenomenal 174 per cent growth by volume.

“2007 has been a great year for Samsung in Malaysia and the No 1 certification (from GfK) for the second consecutive year speaks a lot of Samsung flat panel TVs with technology innovations and design excellence,” said Samsung Malaysia Electronics (SME) Sdn Bhd Product Manager, Gary Lim.

“We will leverage on our recently launched 2008 line-up of LCD TVs – Series 3, 4, 5, and 6 – to deliver the ultimate home entertainment experience to the Malaysian homes,” he added.

The flagship Series 6 Full HD LCD TV incorporates an impressive dynamic contrast ratio of 50,000:1, 100Hz Motion Plus technology and the breakthrough Crystal Design, an infusion of artistry and innovating in the molding process for a cleaner and sleeker finish.

Mr Lim said Samsung Malaysia aimed to make further inroads this year, adding: “We are targeting 100,000 units this year and we are confident of achieving it with out outstanding line-up of new LCD TVs which combines state-of-the-art design with impeccable design.”

The No. 1 award certification is based on the cumulative volume sales of selected key product categories or sub-categories within the various consumer electronics, home appliances, imaging, Consumer IT and Consumer telecommunication products tracked by GfK Asia as per GfK’s Retail Audit data from January to December 2007. Only one brand per product group or sub product group in each country is awarded the No. 1 award and the brands must be in general distribution in each country.