INTEL INTRODUCES FIRST IA SYSTEM ON CHIP FOR CONSUMER ELECTRONICS, EXPANDS INTERNET TO TV EXPERIENCE

Internet on TV Collaboration with Yahoo!®, Mobile Internet Device Momentum and
‘Boundless’ Opportunities for Software Developers Highlighted

INTEL DEVELOPER FORUM, San Francisco, Aug. 20, 2008 – At the Intel Developer Forum, Intel Corporation introduced the Intel® Media Processor CE 3100, the first in a new family of purpose-built System on Chips (SoCs) for Consumer Electronics devices based on the company’s popular Intel architecture (IA) blueprint.

Executives on Wednesday also provided updates on the Mobile Internet Device (MID) category and Intel Atom™ processor, unveiled a brand with DreamWorks Animation SKG Inc. around the shift to 3-D movie-making and outlined a number of efforts to speed many-core processor software design.

The CE 3100 has been developed for Internet-connected consumer electronics (CE) products such as optical media players, connected CE devices, advanced cable set top boxes and digital TVs. The media processor (previously codenamed “Canmore”) combines leading-edge CE features for high-definition video support, home-theater quality audio and advanced 3-D graphics, with the performance, flexibility and compatibility of IA-based hardware and software.
Intel expects to begin shipments of this product next month.

Intel and its customers have been working together to develop a variety of products for emerging growth areas – consumer electronics, MIDs, netbooks and embedded computers – each based on Intel architecture that enables uncompromised Internet access.

“As consumers look to stay connected and entertained regardless of where they are and what device they are using, the Web continues to affect our lives in new ways and is quickly moving to the TV thanks to a new generation of Internet-connected CE devices,” said Eric Kim, Intel senior vice president and general manager of the company’s Digital Home Group. “As Intel delivers its first IA SoC with leading-edge performance and Internet compatibility for consumer electronics devices, we are providing a powerful and flexible technology foundation upon which the industry can quickly innovate upon. This technology foundation will help the high-tech industry bring devices to market faster, as well as encourage new designs and inspire new services, such as connecting the TV to the Internet.”

“I Love TV” – Intel Extends the Power of IA into Consumer Electronics
As another SoC product from Intel, the Intel Media Processor CE 3100 is a highly integrated solution that pairs a powerful IA processor core with leading-edge multi-stream video decoding and processing hardware. It also adds a 3-channel 800 MHz DDR2 memory controller, dedicated multi-channel dual audio DSPs, a powerful 3-D graphics engine enabling advanced UIs and EPGs, and support for multiple peripherals, including USB 2.0 and PCI Express.

The Intel Media Processor CE 3100 also features Intel® Media Play Technology that combines hardware-based decoding for broadcast TV and optical media playback with software-based decode for Internet content. When a consumer watches broadcast TV or content on optical media players, the video is encoded in standard formats, such as MPEG-2, H.264 or VC-1. Intel Media Play Technology software routes the video to the on-chip hardware decoders. When viewing Internet content, the software automatically routes the video, and audio as applicable, to a software codec running on the IA processor core. As the Internet becomes more omnipresent, the ability to decode multiple video and audio formats will provide the industry with greater flexibility to evolving standards and technologies, and consumers with more viewing experiences.

The Intel Media Processor CE 3100 is scheduled to ship to CE manufacturers, including Samsung Electronics Co., Ltd.* and Toshiba*. More information is available at www.intel.com/go/celink.

In related news, Intel and Yahoo! Inc. previewed an applications framework for televisions (TV) and related CE devices that use the Intel Architecture, which blends the openness, personality and community aspects of the Web with the simplicity and entertainment strengths of the TV. This application framework, called the Widget Channel, introduces a new and user-friendly way to enjoy Web content while watching TV programs. The Widget Channel is powered by the Yahoo! Widget Engine and is optimized to use the performance and the capabilities of Intel Media Processor CE 3100.

Intel also announced the formation of The Intel® Consumer Electronics Network, a member-based community of hardware, software and services providers aimed at speeding the delivery of Internet-connected CE devices based on IA SoCs. Together, the network, which includes Alticast Inc*., Futarque A/S*, Giga-Byte Technology Co., LTD*, Tatung Co*., Unihan Corporation, Videon Central Inc*., and VividLogic Inc*., will receive early access to Intel CE platforms and will work to develop and market more feature-rich products to ultimately provide consumers with more choice.

Mobile Internet Devices: “Platform for Innovation”
Anand Chandrasekher, Intel senior vice president and general manager for the Ultra Mobility Group, discussed how Intel® Atom™ processor Z5xx series-based MIDs are becoming platforms for innovation in the mobile ecosystem. He added that the Internet revolution continues unabated with the rapid growth of social networking, user-generated content and location-based services. These trends are even more important for mobile users who are demanding the right device to take this experience with them.

Building on the launch of the Intel Atom processor for MIDs in April, Chandrasekher reinforced the growing need for performance, Internet and software compatibility, and wireless broadband connectivity in order to bring Internet innovations to pocketable devices. He showcased a range of MIDs coming to market across the target market segments and welcomed executives from Clarion* and Panasonic* to launch their products in the U.S. market. Chandrasekher also demonstrated the world’s first full 1080p high-definition video playback in a handheld device on the upcoming OQO* MID. Additionally, he highlighted MIDs from Fujitsu* and Lenovo*.

Supporting the diverse range of devices spotlighted at IDF this week in San Francisco is a rapidly developing software ecosystem based on the Moblin-based operating system. More than 10 software vendors, including GyPSii* for social networking, Fuel Games* for online gaming, Move Networks* for Internet TV programming and Neusoft* for UI and applications, announced plans for making their applications available for Moblin-based MIDs.

Continuing on the path of innovation, Chandrasekher reinforced Intel’s MID roadmap with the next-generation platform codenamed “Moorestown,” which is on track for 2009/2010. Holding up the first wafer, he announced that first silicon has been produced, reinforced the versatility of the architecture, and the opportunity to target the communication MID with data and voice capabilities.

Developing for the Future of Computing
Renee James, vice president and general manager of Intel’s Software and Solutions Group, described how software developers play an essential role in bringing emerging technologies and Internet opportunities to life. Processor performance and the move to Intel’s multi-core processors with multi-threaded software are accelerating advancements in all aspects of visual computing for richer and more believable experiences.

James and DreamWorks Animation* CEO Jeffrey Katzenberg jointly unveiled a new brand, InTru™ 3D, that will represent the next generation of movie storytelling and enhanced 3-D viewing experience. The InTru 3D logo represents stunning computer generated 3-D imagery made possible by the unique combination of Intel technology and DreamWorks creativity. The logo will be employed by Intel and DreamWorks in promotion of 3-D movies, and presented within all of DreamWorks’ 3-D movies beginning with “Monsters vs. Aliens.”

James also announced Visual Adrenaline, Intel’s new visual computing developer program. The program offers resources to help developers, publishers, artists, animators and other gaming and digital content creation and consumption professionals take full advantage of Intel products and technologies as they create tomorrow’s most compelling visual experiences.

More information on Visual Adrenaline is available at www.intel.com/software/visualadrenaline.
Additionally, Intel announced the next generation of parallel programming tools that offer new options for multi-core software development for mainstream client applications. The Intel® Parallel Studio includes expanded capabilities for helping design, code, debug and tune applications to harness the power of multi-core processing through parallel programming. Intel Parallel Studio will ease the path for parallel application development to deliver performance and forward scaling to many-core processors for Microsoft Visual Studio developers. For more information, visit www.intel.com/go/parallel.