EA’S SPORE ORIGINS OOZES ONTO THE IPHONE

EA Mobile Announces More iPhone Games in Development: MONOPOLY, Tiger Woods PGA TOUR 09 and Need for Speed Undercover


LONDON, UK and SINGAPORE– September 5, 2008 – EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that Spore™ Origins, an original game for the iPhone™ and iPod® touch, will be available later this month. The game takes full advantage of the devices’ built-in accelerometer as players tilt, turn and twist their way through a world made of primordial ooze. In conjunction with the launch of Spore Origins, EA Mobile also announces a list of nine games in development for both the iPhone and iPod Touch platforms.


Eat-or-be-eaten in Spore Origins! Designed exclusively for the iPhone and iPod touch, Spore Origins uses the platforms’ motion-sensing technology to let gamers navigate a primordial tidepool on a quest to evolve. Feast on the weak and flee from the strong through two exciting modes and 35 challenging levels. Pinch, pull, and poke your creation in the Creature Editor, customising the texture, shape and body parts to improve your offense, defense, perception and movement as you evolve over millions of years.


“We’re really excited to bring Spore Origins to the iPhone and iPod touch,” said Travis Boatman, Vice President Worldwide Studios at EA Mobile. “By leveraging the unique capabilities of these devices, players can customize their own creatures and shape their destiny in an exciting evolutionary journey.”


EA Mobile today also announced nine titles in development for the iPhone and iPod touch, pending regional availability. This list includes YAHTZEE Adventures, EA Mini Golf, Lemonade Tycoon™, Mahjong, MONOPOLY: Here & Now The World Edition, SimCity, Tiger Woods PGA TOUR 09, Need for Speed™ Undercover, and The Sims™ 3.


Spore Origins will be available globally from the Apple App Store on iPhone and iPod touch, or by simply visiting http://www.eamobile.com/ from an iPhone. Additional versions of Spore Origins are also available for the iPod, as well as regular mobile phones. All iPod games are available for the third-generation iPod nano, iPod classic and fifth-generation iPod and can be sent as a gift using the iTunes gifting feature http://www.itunes.com/.


For more information on Spore Origins, carrier availability and pricing, please go online to http://www.eamobile.com/. Spore is also available for the PC, Mac® and Nintendo™ DS in participating retail stores worldwide, or by visiting the EA Store at http://www.ea.com.sg/ .