SAMSUNG TARGETS TO CAPTURE 30% MARKET SHARE WITH TWO NEW TASTEFUL CANDY BARS

Expectations for bar type phones will never be the same with Soulb and L700

Kuala Lumpur, Malaysia – 19 September, 2008 – Samsung Malaysia Electronics (SME) Sdn Bhd, a leading mobile phone provider, today announced the launch of the Samsung Soulb and L700 – two premium bar type phones that are offering both impeccable style and outstanding features. The Soulb and L700 look set to raise the standard for bar type handsets available in the market today.

A follow-on to the first Soul, Soulb is the renowned “Sprit of Ultra” (Soul) in a bar form factor. Its sleek silhouette and metallic body adorned with an elegant hairline pattern is reminiscent of the first Soul model, and its range of five luscious colours - Soul Grey, Platinum Silver, Metallic Black, Soul Pink, Amethyst Violet and Red – will satisfy even the most discerning, style-conscious users’ needs

L700

The beauty of Soulb is not just skin-deep, it also comes fully equipped with the latest features and technologies. An embedded 3-megapixel camera with Power LED, office document viewer, full speed internet browser and Bluetooth provide all-rounded convenience and connectivity for users. Moreover, a music player, video editor and recorder, FM radio (RDS) and 1GB internal memory ensure users enjoy quality entertainment whenever, wherever.

The L700 is yet another dazzling metal-body phone embellished with Samsung’s signature hairline pattern. Not only is the L700 beautifully-designed, it is also built with the ultimate comfort and convenience of users in mind. The ergonomic keypad allows users to navigate and dial with ease, while the large 2.1” display is perfect for enjoying their favourite media and entertainment files.

Like the Soulb, the L700’s brilliance extends beyond its physical beauty. With 3G (WEDGE) network, the L700 provides wider access that enables users to easily hold a video conversation and gain faster access to media. The L700 is also compacted with practical and necessary up-to-date features such as a 2-megapixel camera with flash LED, office document viewer, full speed internet browser, Bluetooth, as well as various entertainment features.

“The launch of the Soulb and L700 reinforces Samsung’s established leadership in developing stylish, full-featured mobile phones across a variety of form factors including the slider, clamshell and bar,” said Wong Man Ngee, Head of Marketing, Mobile Phone Marketing, Samsung Malaysia Electronics (SME) Sdn Bhd.

“The Soulb and L700 will be the key contributors to the company’s aim to capture 30% market share by the end of this year as these models will be high in demand for bar form factored phones,” added Wong.

The Soulb has a recommended retail price of RM1, 099.00 and the L700 has a recommended retail price of RM699.00. Both phones are now available in Malaysia.