BE THE STAR OF THE PARTY! CELEBRITY SPORTS SHOWDOWN IN STORES TODAY

Become the Ultimate Celebrity Athlete in the Must-Have Party Game for the Christmas timefrom EA SPORTS Freestyle

SINGAPORE – Thursday, October 23, 2008 – Reach for the stars! Electronic Arts Inc. (NASDAQ:ERTS) announced that Celebrity Sports Showdown for the Wii™ is in stores worldwide today.Celebrity Sports Showdown is an all-new intellectual property from the new EA SPORTS Freestyle™brand featuring 10 celebrities and allows up to 4 players to compete in 12 outdoor sports games. Playas your favorite celebrity such as Keith Urban, Fergie and Avril Lavigne, and athletes like Paul Pierceand Mia Hamm in the ultimate party game for the holidays. Get off the couch and get into the actionwith fun and easy-to-play controls designed specifically for the Wii.

Experience the fresh air of the outdoors and the thrill of competition as you battle it out in this no-holdsbarred entertainment spectacle. Get your feet wet and paddle through rapids in Wild Water Canoeingand hold on tight as you fly behind a speed boat for some wild Inner-Tubing! Get out of the water andonto the court as you hit away in Beach Volleyball and Smash Badminton, or take aim at youropponents in Arena Dodgeball. Cool down while you hit the slopes in Slalom Showdown or sweeppast your opponents in Curling. Get a bird’s eye view scaling a wall in Cliff Hangers or flying throughthe sky in Air Racers. Perfect your aim and nail the targets in Rapid Fire Archery, then gauge yourstrength in the gladiator-style Joust Duel, and hold on to the reins of a champion thoroughbred all theway to the finish line in Hurdle Derby. With such a variety of sports to choose from, Celebrity SportsShowdown is the ultimate party game experience.

Featured Celebrities:
Fergie
Avril Lavigne
LeAnn Rimes
Keith Urban
Nelly Furtado
Paul Pierce
Mia Hamm
Kristi Yamaguchi
Reggie Bush
Sugar Ray Leonard

Featured Games:
Beach Volleyball
Inner-Tubing
Wild Water Canoeing
Hurdle Derby
Slalom Showdown
Cliff Hangers
Smash Badminton
Rapid Fire Archery
Joust Duel
Curling
Arena Dodgeball
Air Racers

Celebrity Sports Showdown is now available for the Wii™ with an RRP of S$60.90. Media can findscreenshots of the game at http://info.ea.com. For more information, please visitwww.easports.com/celebrity.