SCCyberworld

Thursday, August 25, 2011

The Necessary Business Transformation to Tackle Economic Uncertainty

Kuala Lumpur, August 25, 2011 - Turbulence in the financial markets of traditional Western economic powerhouses is inevitably affecting the economy and businesses in Asia, many of whom have only just recently recovered from the last recession.No matter the size, companies are witnessing the very real prospect of a recession, or at least a period of economic volatility.

To tackle this period of economic uncertainty, companies will need to take stock of their current operations and embrace a proactive approach towards transforming their businesses into ever-ready, operationally efficient, self-reliant enterprises fit for the long-run.

Technology has always been at the forefront of change and this time is no different. Virtualization, in particular, enables new ways of working, unlocking efficiencies and speed, without the unnecessary purchase of additional hardware. Yaj Malik, Citrix Area Vice President for ASEAN, shares five areas that organizations need to focus on and how desktop virtualization can play a part:

Leaner Operations
At the end of the day, the bottomline will always be a major consideration in any operation. This issue becomes even more pressing in times of economic uncertainty as enterprises are forced to adopt cost-cutting measures.

Enterprises need to work smarter and more cost effectively. They need to realize that the device does not determine the workstyle and be open to new technologies, such as desktop virtualization, which deliver corporate applications to any device via a single, centralized system. IT teams need no longer waste hefty budgets on managing and maintaining a slew of computers and laptops. At the same time, they can easily provision for new or temporary staff without additional hardware purchases.

Mobility
The role of the remote worker has dramatically changed, shifting from tactical to strategic, while growing in number and expanding in scope. Today, employee functions and roles can and are being adapted to suit a 24 hour workday.

This game-changing shift towards workforce mobility means that the ability to work anytime and anywhere, even out of the office, is a key factor that enterprises need to adopt to gain a competitive advantage.

Through desktop virtualization, employees are able to work with desktops, applications and data from anywhere, enabling a more flexible and productive workforce.

Talent Retention
In times of economic uncertainty, organizations may concern themselves with business operations and neglect their employees. However, talent is the foundation of any organization and hard to retain. In addition to a fair salary, employees look for companies with a good work-life balance and supportive infrastructures to help them achieve their goals.

By adopting desktop virtualization, companies are providing employees with the flexibility to manage their own work schedules, the support to improve their productivity and the opportunity to work from their personal devices.

Business Agility
To combat the volatile economy, organizations need to ensure that their business remains agile and flexible enough to adapt to any changes. To rise above any occasion, enterprises cannot be bound by rigid IT infrastructures, information and resources.

Through the use of centrally managed virtual desktops, businesses can continue to drive enterprise growth with real time delivery of IT resources, without additional hardware purchases.

Business Continuity
Just as the economy is unpredictable, unplanned business interruptions can occur at any time, displacing employees from their normal workplace, significantly reducing their productivity and, in turn, hurting the company financially.

Businesses need to ensure that their IT infrastructure is built on highly available systems that reroute users to backup datacenters quickly and transparently so that employees can continue as soon as possible.

Technology makes things possible, including massive transformations of business operations. In this period of economic uncertainty, such change is necessary for businesses to remain sustainable and well-positioned to get ahead when the financial situation changes.

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