Yahoo! Signs HomeGuru as content partner in Malaysia

Partnership to bring premium quality, expert content on real estate to Malaysian property investors

KUALA LUMPUR, 25 August, 2011 — Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company and www.HomeGuru.com.my, one of Malaysia’s leading real-estate websites, today announced a partnership that will see the two publishers deliver premium property content to an Internet audience of over 18 million users in the country (Source: IDC).

In this first-of-its kind content partnership, HomeGuru will deliver market intelligence, real estate news, expert views, interviews and articles, as well as related content such as real estate directories, upcoming events and mortgage guides on Yahoo! To help users in Malaysia with their property decisions.

The partnership will drive additional traffic to both sites, as well as increase brand awareness for HomeGuru in the core property market of Malaysia. The agreement will also allow Yahoo! To monetise allocated ad inventories on HomeGuru’s network.

Commenting on the collaboration, Country Editor of Yahoo! Malaysia, S Vicknesan said, “HomeGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users as well as complements news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Malaysia, with expert articles in the real-estate field.”

According to Steve Melhuish, Group CEO of PropertyGuru, the owners of HomeGuru, the partnership is a win-win opportunity for both parties and enables readers to make informed decisions about their most important investments. “Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in Malaysia. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Malaysia and HomeGuru’s diverse database and online tools.”

With 73% of the total population focused on online news, the two publishers are also seeking to tap into the growth potential of digital media in Malaysia.