Intel Malaysia introduces Wang Lee Hom as Ultrabook Spokesperson

American-Taiwanese superstar to boost promotion of Ultrabook™ in Malaysia

KUALA LUMPUR, Jan. 16, 2012 - Intel Malaysia has announced today the appointment of multi-talented American-Taiwanese star Wang Lee Hom as a spokesperson for the Ultrabook™ in Malaysia. In conjunction with this relationship, Intel Malaysia will be giving away Lee Hom’s Open Fire 火力全開 Deluxe Double CD album to the first 200 purchasers of an Ultrabook™*.

“We are very excited to have a star as charismatic and extraordinarily creative as Wang Lee Hom supporting our ongoing journey to introduce the Ultrabook to Malaysians as the next level of personal computing.” said Prakash Mallya, Country Manager of Sales and Marketing, Intel Malaysia. “This dynamic collaboration matches Intel’s pursuit for extraordinary performance in computing which has underlined the very creation of the Ultrabook™.
The Ultrabook™ category was first introduced in June 2011 and has created an extraordinary transformation of the personal computing experience. With Ultrabooks, people can now create and consume content using a sleek, light and fashionable device.

“At Intel, we are excited about the Ultrabook™. The Ultrabook was designed to meet the demands and lifestyle of trendy consumers today, while providing a satisfying personal computing experience, both from an emotional and rational perspective. I believe Lee Hom is an excellent choice to represent this category,” said Mallya.

In Malaysia, several Ultrabook™ models have already been introduced by major PC manufacturers including Acer, Asus, HP, Lenovo and Toshiba.

To kick off this year-long relationship with Wang Lee Hom, Intel Malaysia is offering an exclusive Ultrabook™ promotion now till 29 February 2012. The first 200 customers who purchase selected models of a 2nd generation Intel Core Processor based Ultrabook™ before the designated deadline will receive Wang Lee Hom’s Open Fire 火力全開 Deluxe Double CD album. Simply scan or take a photo of your purchase receipt, upload it to the app on Intel Malaysia’s Facebook, titled “Lee Hom CDs Up for Grabs!” and complete the form with your contact details to participate in this promotion **.

For more information about this promotion, kindly visit www.intel.com/my/ultrabook .


马来西亚英特尔邀得王力宏为 Ultrabook™ 代言人


吉隆坡，2012年1月16 日 – 马来西亚英特尔今天宣布委任多才多艺的美籍台裔巨星王力宏为马来西亚Ultrabook™ 的发言人。配合此合作关系，马来西亚英特尔将赠送王力宏的火力全开精装双CD专辑给首200名购买Ultrabook™ *的消费者。

马来西亚英特尔销售和市场营销经理Prakash Mallya说 ：“能拥有魅力四射和创意非凡的才子王力宏陪伴我们向国人推介Ultrabook，引领个人电脑进入更高境界，确实令我们感到雀跃。此十足动感的合作，突显英特尔在电脑领域不断追求超群绝伦的表现，Ultrabook™ 的非凡创意便是其中一个卓越例子。

Ultrabook™ 系列首次在2011年6月推出，为个人运算体验带来另一次彻底转型。现在消费者可使用超轻超薄，造型时尚的Ultrabooks 来开发无穷创意和进行日常作业。

Mallya 说：“在英特尔，我们对Ultrabook™ 的推出感到特别兴奋。从感性和理性的角度出发，Ultrabook的设计主要是满足当今时尚消费者的生活方式和需求，同时提供一个令人满意的个人运算体验。我相信王力宏是以代言此类产品的最佳人选。”

在马来西亚，主要个人电脑厂商已推出数个Ultrabook™ 型号，它们包括宏基 (Acer)、华硕(Asus)、惠普(HP)、联想(Lenovo)和东芝(Toshiba)。

配合王力宏作为代言人的一整年合作关系，马来西亚英特尔推出独家 Ultrabook™ 促销活动，从即日起至 2012年2月29日的期限内，凡购买基于第二代Intel核心处理器 Ultrabook™ 的首200名顾客，将获得王力宏的火力全开精装双CD 专辑。只需扫描或拍摄收据的照片，然后上传到马来西亚英特尔题为“Lee Hom CDs Up for Grabs!”面子书的应用程序，并在表格里填写你的联络资料，即可参加促销活动**。

欲知此促销活动的详情，请浏览www.intel.com/my/ultrabook 。