Belkin Breathes New Life Into Smart Devices

Broader product range for an enriched user experience in a new connected world

Kuala Lumpur, Malaysia – 9 May 2012 – Belkin, the recognised global leader in connectivity solutions, today has broadened its product categories along with the unveiling of its new brand identity. The extended range, which includes Belkin’s line for IT solutions, smartphone and tablet accessories, and home entertainment and automation solutions, is created to inject a new life into mobile devices for an enriched user experience in today’s hyper-connected world.

Stepping out from its legacy in producing predominantly home networking equipment, Belkin’s new product categories represent the company’s effort in helping mobile users optimise connectivity, impart character and extend functionality of their smart devices. These include smartphones, tablets, laptops and notebooks.

“Belkin has come a long way, evolving tremendously over the past two decades with continued innovation in respond to the changing connectivity and mobile landscape,” said Chet Pipkin, Founder, President, Chief Executive Officer and Chairman of the Board for Belkin International Inc., who was in Kuala Lumpur, Malaysia for the media briefing.

“Today, the refreshed Belkin brand underpins the quality and innovation we deliver through products that are inspired by the needs and desires of today’s tech-savvy consumers.”

Belkin’s IT solutions combine not only an array of accessories for laptops and netbooks, but most importantly wireless solutions that serve as the heart that brings smart devices together. These include high-performance, easy-to-setup, reliable and secure wireless routers and powerline adapters for a seamless mobile experience while surfing, streaming or playing online games at home.

Belkin has also meticulously designed a range of home entertainment and automation solutions to extend the original functionalities of smart devices. Whether it is to bring music from mobile devices into the living room, or setting up a HD home theatre, these essential kits allow users to do more with their devices.

In keeping up with consumer’s changing preference, Belkin offers a range of intuitive smartphone and tablet accessories for users to impart unique character to their devices. The broad range of accessories includes aesthetic and functional cases, in-car gadgets, mobile chargers and device stands to provide users the flexibility they need to support and personalise their iPhone, iPad, and smartphone devices according to individual identity, interest and usage patterns.

Alan Sparks, Belkin’s Vice President of Asia said, “The new segmentation of our products bodes in well with our expansion plan for Belkin in Malaysia. Our business will be driven by the increasing adoption of smart devices and growing appetite for high-speed connectivity among Malaysians.”

Smartphone sales in Malaysia grew 24% to a total of RM4.5 billion in 2010 and it is expected to continue soaring with increasing device affordability, application richness, mobility and the need to stay connected for work and leisure . At the same time, the household broadband penetration rate in Malaysia has been consistently growing with a projected increase from 62.9% in 2011 to 65% in 2012.

Sparks added, “With these indications, we expect Malaysia to contribute to the future and growth potential in Asia Pacific, which currently represents one of the fastest growing regions in the next coming years and we will continue to create innovative solutions to meet our customers’ demands.”

Setting a firm vision for its product direction, Belkin’s new brand identity is centred on its commitment of delivering People Inspired Products. Belkin believes in listening to the voices of customers and partners. These voices will be integral to the development of Belkin’s products, inspired by people, whilst acknowledging the connection between people and the experiences they value most. Ultimately, Belkin looks to deliver product offerings that are desirable, fun and help enhance the daily lives of many.

At the briefing session, Belkin previewed WeMo and a number of other cutting edge products that will be introduced in Malaysia early 2013. The Belkin WeMo is one of its most advanced creations and the perfect device to illustrate its People Inspired Product brand promise and continued innovation. In short, WeMo is a line of simple, modular home automation products that allows household electronics to be controlled from anywhere using a mobile application on a smartphone or tablet. The WeMo range features the Home Control Switch and Motion Sensor as two initial products that are set to bring remote convenience to home users.

More information:
Learn more about the new Belkin at www.belkin.com.


贝尔金智能设备给您全新生活体验

更广泛的产品让用户体验一个全新的连接世界

马来西亚，吉隆坡，2012年5月9日– 贝尔金是连接解决方案领域公认的全球领先供应商，今天已扩大其产品类别，同时也推出新品牌标识。扩大的品牌类别包括贝尔金资讯科技解决方案、智能手机和平板电脑配件，还有更多的家庭娱乐和自动化解决方案。这一切已经为超级联系世界里的用户注入全新生活体验的移动设备。

从传统的家庭网络设备生产框框跨出来，贝尔金的新产品代表着公司的努力，以帮助更多的用户优化联系、个性定位和扩展智能设备的功能。这包括智能手机、平板电脑和笔记型电脑。“贝尔金渐渐取得进展，在过去的20年不断地发展和创新，以应对持续变化的连通性和移动设备。”贝尔金创办人、总裁、首席执行员和董事主席Chet Pipkin在马来西亚媒体发布会上娓娓道出。

“今天，刷新了贝尔金品牌的基础、质量和创新，我们提供的产品是基于今天高科技精明消费者的需求和欲望.。”

贝尔金资讯科技解决方案不仅限于笔记型电脑配件，最重要的是无线解决，因为这是作为连接智能设备的核心。这包括高性能、易于安装和可靠。同时当浏览、上网和玩网络游戏的时候，可以提供安全的无线路电源。

贝尔金同时也精心设计了家庭娱乐和自动化解决方案的产品类别，延长了智能设备的原始功能。无论是从移动设备到客厅，或者设立一个高清家庭影音系统，这些基本的设备将允许用户原本拥有设备提供得更多。

随着消费者的喜好而做出改变，贝尔金提供了一系列的智能手机和平板电脑配件，让用户为自己的配备加入个性化元素。广泛的配件产品包括集美学和功能的保护套、车载产品、移动式充电器和支架，以便让用户可以根据自己性格、兴趣和使用方式来操作本身的iPhone、iPad和智能手机。

Alan Sparks，贝尔金亚太区副总裁说：“我们的产品划分正预示着我们在马来西亚的扩张计划。随着马来西亚更多的智能设备用户和日益成长的趋势，这将有助于推动我们的业务。”

马来西亚2010年的智能手机销量增长24%至4.5亿令吉。同时预计将继续增加设备的承受能力、更多的应用程式、流动性及连接工作和休闲的需求量飙升。同一时间，马来西亚的家庭宽频用户普及率一直增长，2011年增长62.9% ，2012年预计增长65%。“

Sparks补充说：“有了这些迹象，我们预计马来西亚将有助于亚太区在未来的增长潜力，目前这也是未来几年成长最快的区域，我们也将继续创造新的解决方案，以满足顾客的需求。”

为产品设下固定的企业愿景，贝尔金全新的产品标识将集中于对“People Inspired Products”（人类启发产品） 。贝尔金坚信聆听客户和生意伙伴的意见。这些声音将协助贝尔金产品的发展更全面。同时也承认人与人之间的联系和体验是最重要的。最终，贝尔金将提供可取、有趣的产品，并有助于改善很多人的日常生活。

在简报会上，贝尔金让到场者预览WeMo和其他即将在今年在马来西亚推出的尖端产品。贝尔金WeMo是其中一个最先进的创作和完美的设备，真正印证了人类启发的产品承诺及不断创新。简短来说，WeMo是一个简单、家庭自动化产品的模块，以让用户可以在任何地方都可通过智能手机、移动设备或者平板电脑来遥控家里的家电。WeMo产品设有两个程式选择，家居控制开关和移动传感器。