Smoothest and More Immersive 3D Viewing Experience from the Comfort of Your Home
Most Extensive, Yet Simple Home Entertainment Enjoyment at Your Fingertips
KUALA LUMPUR, 24 May 2012 – LG Electronics (LG) yesterday launched its latest line-up of CINEMA 3D Smart TVs with upgraded and new 3D technologies that enable a smoother and more immersive 3D viewing, along with the most extensive, yet easy-to-use, Smart TV eco-system composed of wider 3D content selections, 20 premium content services and about 450 Smart TV apps.
“As was the case in 2011, LG aims to be the industry leader in 3D throughout 2012,” said HK Kwon, Managing Director, LG Electronics (M) Sdn Bhd. “As evidenced in a range of product reviews throughout 2011, LG’s CINEMA 3D products have received rave reviews for their 3D display qualities. With our 2012 CINEMA 3D Smart TVs, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”
CINEMA 3D Smart TV Line-Up with New and Upgraded 3D Technologies and Enhanced Features: (From Left) Justin Seng, Manager, Product Management of Home Entertainment; HK Kwon, Managing Director, LG Electronics Malaysia (Second left) and Hongsoo Kim, Product Marketing Manager, Product Marketing, HE, LG Electronics (Right)
LG CINEMA 3D Technology: More Engaging, Comfortable and Limitless 3D Viewing Experience
The highlighted enhancements to the new CINEMA 3D Smart TVs are led by optimal 3D viewing conditions enabled by technological advancements as well as new product design. Foremost among them is CINEMA SCREEN design. Leveraging upon LG’s state-of-the-art display technology, LG has reduced the width of the border, to negligible levels, or to almost zero bezel. By doing so, physical obstructions have been removed to deliver an ultimate simplicity and most immersive CINEMA 3D viewing experience reminiscent of an actual movie cinema.
In addition, because LG’s use of the film pattern retarder (FPR) technology allows for battery-free, light-weight glasses, users can watch countless 3D content for hours without feeling discomfort. Now, with the new CINEMA SCREEN Design come new CINEMA 3D glasses for 2012. Presented in three elegant models, the new CINEMA 3D glasses are 20 percent lighter than the previous ones, increasing their comfort to allow even longer 3D viewing.
Kwon added that with the success LG was having with their 3D TV sales globally, more Japanese electronics companies have opted to incorporate LG’s FPR technology into their future line of TVs. “This development is significant as Japanese TV makers account for over 30 percent of the global 3D TV demand,” he added.
The latest and most exciting development is LG’s next generation premium 3D content service called 3D World, which was opened simultaneously in nearly 70 countries worldwide recently. Built on LG’s original 3D Zone Smart TV app that was launched last year, 3D World offers high quality 3D content across numerous content categories such as entertainment, sports, documentary, kids, lifestyle, travel, fashion or any other interest. Once the content is selected, LG’s CINEMA 3D Smart TV brings it to life in beautifully rendered 3D images. The action scenes in sports become more dynamic and exciting, documentaries more realistic, educational videos in the kids’ category more captivating. In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to bring the most sought after 3D content to LG customers.
“3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience,” said Kwon. “With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content.”
3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.
Such optimal setting for immersive 3D viewing is complemented by a range of new 3D technologies. Using the theory of 3D TV technology, Dual Play is the solution for an ultimate experience in war games. With LG’s Dual Play function and the special Dual Play glasses, gamers can now enjoy dual-play games on a CINEMA 3D Smart TV without having to split the screen.
Such advances in 3D viewing can be applied to an endless variety of 3D content accessible through the CINEMA 3D Smart TV eco-system. In addition, the TVs’ 2D to 3D conversion engine converts all existing 2D movies and TV shows into 3D.
Meanwhile, a new 3D visual technology - 3D Depth Control - lets users adjust the depth, or the distance between the on-screen objects, of a 3D movie or TV show they are watching. In so doing, users are able to enjoy a more comfortable 3D viewing experience better accommodated to their visual requirements.
Even more engaging 3D experience is provided by 3D audio, thanks to LG’s 3D Sound Zooming. Using an algorithm that factors in the location and movement of various on-screen objects scattered throughout a display panel, 3D Sound Zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D.
Extended Smart TV eco-system: Easy to Use, Connect, Share and Enjoy with More Content and Applications
Along with advancements in 3D, LG’s new CINEMA 3D Smart TV features an expanded Smart TV eco-system comprised of well about 450 Smart TV apps.
Furthermore, LG’s Smart TV Home Dashboard has also been upgraded and is now customisable to enhance user convenience as well as to accommodate to the needs of diverse Smart TV users. Despite the comprehensive nature of LG’s Smart TV eco-system, LG’s Smart TV remains easy to use, thanks to the enhancements in the Magic Remote. The Magic Remote now features voice control, allowing users to simply speak their commands, instead of having to push countless buttons to navigate through LG’s Smart TV eco-system.
The new CINEMA 3D Smart TVs offer a variety of connectivity features through Smart Share Plus. Thus, users can access content stored in external devices, such as desktop and notebook PC, tablet and smartphone. Smart Share Plus also offers the screen share function which streams TV content to external viewing devices, such as smartphone or tablet PC, via Wi-Fi connection.
There is also a wide range of new premium and local content and applications for consumers to be had, including a newly-added K-POP Zone that features a host of music videos, video clips and music from popular K-POP artists for fans to enjoy.
Whether 3D or Smart TV, LG’s 2012 CINEMA 3D Smart TVs offer the best in terms of quality as well as user convenience and experience.
Pricing and availability
All TV models are now available in all LG retail outlets in Malaysia.
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| Category | Series | Inch | RCP (RM) |
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| CINEMA 3D | LM9600 | 55 | 17,999 |
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| LM7600 | 55 | 12,999 |
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| 47 | 7,999 |
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| LM6700 | 55 | 10,999 |
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| 47 | 5,999 |
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| 42 | 4,499 |
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| LM9500 | 72 | 26,999 |
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| LM6200
| 65 | 12,999 |
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| 55 | 8,499 |
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| 47 | 5,599 |
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| 42 | 3,399 |
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| Smart TV
| LS5700
| 55 | 5,499 |
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| 47 | 3,999 |
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| 42 | 2,699 |
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| Blu-Ray HTS | BH9520 TW | - | 2,699 |
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| Note: Launch prices are subject to change without prior notification. |
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