THE SAMSUNG GALAXY S III ARRIVES IN MALAYSIA

Designed for humans, inspired by nature, the Samsung GALAXY S III reveals a new concept of smartphone that is effortlessly smart and intuitively simple

Kuala Lumpur, Malaysia – May 24, 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider today announced the commercial availability the Samsung GALAXY S III into the Malaysian market. Designed for humans and inspired by nature, the third-generation Samsung GALAXY S is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily.
Speaking on the introduction of the new device, Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd. said, “Designed to be both effortlessly smart and intuitively simple, the Samsung GALAXY S III has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary.”
“With the introduction of the Samsung GALAXY S III, we are confident that Samsung will surpass the success of the GALAXY S II which sold 20 million units globally since its launch last year,” he added.

Samsung’s latest pride and joy, the Samsung GALAXY S III emphasizes on human-centric designs, natural interaction and instant sharing. Its comfortable grip, gentle curves, and organic form deliver a rich organic feel and design. Inspired by nature, its design concept reflects the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the Samsung GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device.
Smart enough to detect your face, voice and motions, the Samsung GALAXY S III adapts to the individual user to provide a more convenient and natural experience. With the innovative ‘Smart stay’ feature, the Samsung GALAXY S III recognizes how you are using your phone – reading an e-book or browsing the web for instance – by having the front camera identify your eyes; the phone maintains a bright display for continued viewing pleasure.

Equipped with ‘S Voice,’ the advanced natural language understanding, the Samsung GALAXY S III listens and responds to your words as well as your motions to offer maximized usability. If you are messaging someone but decide to call them instead, simply lift your phone to your ear and ‘Direct call’ will dial their number. With ‘Smart alert,’ the Samsung GALAXY S III will also save you from trouble by catching any missed messages or calls; your phone will vibrate to notify missed statuses when picked up after being idle.Sharing is now easy and instant with the new ‘S Beam’ which allows any large files including movie files to be transferred by simply touching another Samsung GALAXY S III phone, even without a Wi-Fi or cellular signal. With ‘AllShare Play’, users can be also used to instantly share any forms of files between Samsung GALAXY S III and your tablet, PCs, cameras and televisions regardless of the distance between the devices.

Weighing at only 133 grams and measuring at only 8.55mm thick, the Samsung GALAXY S III is the first device featuring quad core application processor. This provides users with enhanced performance, faster web browsing, seamless multi-tasking, supreme graphics quality, and an instantly responsive user interface on a larger screen. As a leader in display technology, Samsung’s state-of-the-art innovation is further reflected in the device’s heritage Super AMOLED display that has been enhanced to include HD wider viewing angles on a 4.8 inch display.An 8MP camera and a 1.9MP front camera are also included in the device, giving users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. With the ‘Burst shot’ function that instantly captures twenty continuous shots, and the ‘Best photo’ feature that selects the best of eight photographs for you, the Samsung GALAXY S III ensures users a more enhanced and memorable camera experience.
The Samsung GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich and a 2,100 mAh battery. It will be available nationwide through Samsung’s telco partners Celcom, DiGi and Maxis beginning 31 May 2012, and Samsung Elite Partner outlets later in June 2012.

For more information on the new Samsung GALAXY S III, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.