MAXIS LAUNCHES FIRST PERSONAL CLOUD-BASED SERVICE IN MALAYSIA

Kuala Lumpur, 24 May 2012. Malaysia's leading integrated communications service provider, Maxis Berhad (Maxis), is pleased to announce the launch of Loker, Malaysia’s first personal cloud service which is available on multiple devices. All Maxis customers who sign up with Loker will receive 5GB storage space for free, allowing them to sync, store and share their digital content including pictures, videos, music, and contacts from their mobile phones, tablets or PCs. Customers will also be able to share their content on social networking sites such as Facebook, YouTube, Twitter and via email.

T. Kugan, Head of Product, Device, Innovation & Roaming, said, “Recent trends have shown that Malaysians are one of the most active in sharing their experiences online using pictures and videos, and Maxis customers have led the way in this area. We are pleased to provide the Loker service that will enable them to continue to do so safely and securely without the limitations of physical storage on their devices. With Loker, our customers will have the freedom to store a much higher volume of digital content. A 5GB storage space is equivalent to 5,000 pictures or 2,500 songs, so you can imagine the sheer size of it.“With the launch of Loker, loyal Maxis customers now enjoy a simpler, safer way of keeping more of their personal data and content within easy reach. This is a true testament of our commitment to continuously enrich their lives,” he said.

Customers can be assured that all their content and data kept in their Loker account is secure and safeguarded as it is stored in the Maxis Cloud, which ensures the privacy of customers’ digital content in line with the guidelines set by the Malaysian Communications and Multimedia Commission (SKMM).

Maxis Loker will automatically back-up and sync content whenever WiFi is available or via Maxis’ 3G network. Saved content will be differentiated under specific categories such as ‘photos’, ‘videos’ and ‘contacts’ for convenient navigation.

Maxis Loker is available on Android and BlackBerry devices and tablets, as well as PCs and Macs, with more device platforms to be made available soon. There is also an option to upgrade the 5GB storage space at any time to 10GB at RM15 a month or 25GB at RM25 a month.

For more information on Maxis Loker, please visit www.loker.com.my or send LOKER to 22050 from a Maxis / Hotlink number.

What is Cloud?
Cloud Computing is a technology that uses the internet and central remote servers to maintain data and applications. It allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. A simple example of cloud computing is any kind of webmail, where you don’t need a software or a server to use them. All a customer would need is an internet connection to send emails. The server and email management software is all on the cloud (internet) and is totally managed by the cloud service provider. Loker is a similar service that enables Maxis customers to sync, store and share their digital content from anywhere around the world, anytime via WiFi or 3G connection.

Maxis’ Cloud Services for Business
Maxis already empowers businesses with a range of integrated services using the cloud infrastructure. It introduced Malaysia’s most advanced cloud computing services in August last year, and to date, has successfully launched and implemented various integrated products and services running on Maxis Cloud for enterprises such as its Business Mobility Solutions and Built for SME Retail Solutions. Through these services, Maxis has demonstrated its capability in delivering compelling and relevant services as well as the necessary tools and technology for its business customers, and now expands on its cloud-enabled offerings to provide personal users an enriched digital experience.