Fujitsu Amazes Malaysia with the Thinnest and Lightest LIFEBOOKs range ever!

Kuala Lumpur, June 28, 2012 – Fujitsu, the No.1 Global Windows-based Tablet PC Vendor (Quarterly PC Tracker Q1 2012, by unit shipments) today unveiled its newest and updated range of business and consumer products. Fujitsu has yet again redefined the market for notebooks with the launch of the new and updated models of LIFEBOOKs under the S, U, L, A, E and P series. This new and updated range of products ride on the latest 3rd Generation Intel Core processor that suit a variety of consumers' computing requirements, styles and colour preferences.

Fujitsu today launched more than 11 models of LIFEBOOKs that will meet the diverse requirements of its customers; be it a business executive, a gizmo geek, today’s style conscious youth or the diligent learner. The new and updated models of the LIFEBOOK vary from being the slimmest to the lightest notebooks, delivering dynamic performance and security, enhanced user experience with longer battery life in their respective categories. They provide excellent performance combined with superior entertainment features that ride on the Takumi design LIFEBOOKs that are splashed with a vibrant selection of spring colours.
Unveiling the new range of products, Ms. Yap Hui Hui, Country Manager Malaysia, Fujitsu PC Asia Pacific Ltd. states, “Being true to our Japanese Takumi philosophy; our LIFEBOOK design for Year 2012 are works of art on their own - encompasses a distinct and uniform identity, while balancing style and performance for the everyday lifestyle, be it work and play”. She further adds “This new range of notebooks will allow customers to discover and experience new age computing as they are embracing mobility in their lifestyles and Fujitsu understands this paradigm shift.”

“We at Fujitsu are always focused on strengthening our product portfolio by leveraging the latest in technology. And hence we have taken our LIFEBOOKS in this category and made them even better, delivering the latest technologies for almost every need. Our latest product line-up offers an unparalleled flexibility and portability without compromising on performance, security and beauty bringing to Malaysia yet again a rich suite of technological innovations - some unique to Fujitsu and some unique to the industry, across this range of LIFEBOOKs,” says Hui Hui.

“The LIFEBOOK is quickly becoming the must-have solution for anyone who wants performance, responsiveness and a secure computing experience in a thin, elegant form factor,” said Prakash Mallya, Country Manager, Sales and Marketing, Intel Malaysia. “Fujitsu’s impressive line-up of consumer and business LIFEBOOKs deliver across the board.”

The S series –The Perfect Portable Work Companions for Enterprise Users

This series is specially designed to cater to the increasing demands from both the workplace and its users, fulfilling the challenging requirements of the commercial space.

S Series LIFEBOOKs help optimise work productivity with the newest 3rd Generation Intel Core processors and are equipped with the Intel VPro technology and a full suite of security features to provide optimal safety and IT assets management. The S series is a fine balance of portability and performance that is lightweight and provides an impressive 11hrs 30mins of battery life approximately.

Key models in this series are – S762

SH series – A Treat for Home - Stylishly Slim, Remarkably Light, Absolutely MORE Powerful

The SH series redefines the thin and light experience for 13.3-inch notebooks and measures at 16.6mm at its thinnest and weighs approximately 1.21kg, rendering it the world’s thinnest and lightest LIFEBOOK. Ideal for mobile professionals who desire style and perfection at its finest.

The SH series is available in various colours from the basic elegant Comfort Black soft finishing to the stylishly rich colours of Shiny Black, Ebony White, and Garnett Red, ingeniously designed LIFEBOOKS that are bound to get you noticed. Showcasing Fujitsu’s unique proprietary technologies, the SH series LIFEBOOKs come with the enhanced Anytime USB Charge for continuous charging of more mobile devices even when the LIFEBOOK is turned off.

Key models in this series are –SH572 and SH772

The U Series – Cutting-edge, Razor thin – Totally secure and affordable

The new LIFEBOOK U Series family is the affordable performance Ultrabook that is designed to keep up with your busy lifestyle quite effortless by cleverly combining smart technologies with long battery life, 3rd Generation Intel Core processors and assuring security features plus its lightweight. The LIFEBOOK U series family consists of the world's thinnest 14-inch Ultrabook providing unrivalled mobility and a no-compromise performance for the professionals on the go.

This Made in Japan Ultrabook is not only an affordable LIFEBOOK but also provides full PC computing capabilities in a sleek and stylish form factor, ideal for any mainstream user.

Key models in this series are – UH572 & U772

The L Series - Infusing Elegance and Colours for every Lifestyle

The L series is a continuation of the Fujitsu’s 2012 summer line up, now available with the 3rd Generation Intel Core i5 processor. Available in colours like the luxurious Shiny Black, Urban White, Cosmos Pink colour options and a matching dichromatic keypad, with charms that anyone would lust after. Special edition for the Asia Pacific region, the L series LIFEBOOKs are fashionably graced in Shiny Black, Ruby Red, Lavender and Matt Black.

Key models in this series are – LH532 & LH772

The A Series - Your Perfect Multimedia Desktop Alternative

The LIFEBOOK A Series is updated with the most compelling visuals, uninterrupted video playbacks and sound quality for a real theatre and gaming sensation. Now equipped with the latest 3rd Generation Intel Core i5 and i7 dual-core processors for multimedia experience like never before.

Key models in this series are – AH532 and AH552

The E Series - Premium Security and Connectivity for Business Professionals

The LIFEBOOK E series is built to befit organizations who require maximum cost efficiency, corporate reliability, full security features and need highly-customisable notebooks for their employees globally. Along with boosting it’s line-up with the new 3rd Generation Intel Core processors with Intel Turbo Boost Technology this range weighs extremely light. Another new highlight is the superior data transfer speed capability that is very essential in highly networked commercial world nowadays.

Key models in this series are – E752

The P Series - Compact-portability and Power Combined

Designed for those who require an extremely portable notebook for causal use, the 1.48kg, Made-in-Japan LIFEBOOK, P series has a smaller surface than an A4 sized paper. It is delightfully packed with the powerful, new 3rd Generation Intel® Core i5 processor and is finished with the DTS Boost sound system for great sounds; a spill-resistant keyboard to prevent accident spills and much more for everyday computing convenience.

The LIFEBOOK P series LIFEBOOK is available in Glossy Black and Glossy White and is furnished with sophisticated security features.

Key models in this series are – P702 and P772

The Takumi Philosophy (匠)

Ultimate dedication, expertise and experience to create the perfect Fujitsu LIFEBOOK

The new 2012 Fujitsu range of LIFEBOOK is intrinsically designed with the Takumi Philosophy which embodies 4 key elements – the Infinity Mark as a badge of excellence and innovation; the distinctive F-Line Keyboard outline to illustrate our craftsmanship and attention to details; a minimalistic, Zen-like Rounded Profile to signify simplicity and undivided focus on quality; and User-Centric Shared Details in the forms of a perfectly clean and leveled palm rest and a dichromatic, double injection colour isolation keyboard for both visual appeal and comfort, a chrome on/off power button with an illuminated ring and clear indications of the ports on the sides of the keypad for ease of use and a class of sophistication.

富士通在大马推出最薄与最轻的一系列LIFEBOOK！

采用最新的第三代英特尔酷睿处理器，LIFEBOOK系列持续其原始的重品质及“日本制造”的优良传统，加上最先进的安全功能，展现出无可挑剔的性能和精度为消费者和商业用户带来另一项完美的结合

吉隆坡6月28日讯 - 富士通，全球第一的视窗平板电脑销售商（*据IDC的全球出货量统计）， 今天公布了其最新的商业和消费类型笔记型电脑系列， 推出新更新的LIFEBOOK型号，称之依据S，U，L，A，E和P系列。新系列驾驭在英特尔酷第三代酷睿处理器上，适合消费者各式的计算功能需求，款式和颜色喜好。

Fg富士通今天推出了超过11款的 LIFEBOOK将能满足其客户不同的需求， 不论是业务主管，Gizmo爱好者， 青年或学习者。新LifeBook系列除了是最薄最轻的笔记型电脑，也提供更长的电池寿命，动态性能和安全防御功能，增强用户体验。此外，LIfebook系列也同时具有超强的娱乐功能，及多种色彩的设计。

在推出一系列新产品的当儿，富士通个人电脑亚太有限公司（FPCA）的大马总监叶慧慧表示，“基于日本“匠”理念， 我们为2012年的LIFEBOOK设计注入了艺术 – 如其独特和统一的特征，无论是在玩和工作的同时均衡风格和日常生活方式的呈现。她进一步补充说：“这一系列新的笔记型电脑将能让客户发现和体验新时代的科技计算，同时迎合时下的流动式的生活方式。”

“Lifebook正迅速成为每个人蒙昧以求得必备解决方案， - 高性能，快捷反应和安全功能的结合予薄薄和优雅的设计，” Prakash Mallya大马英特尔，销售和市场营销， 总监表示。

其中推出的富士通LIFEBOOK系列更新就有：
1． S系列- 为企业用户所设计的完美工作携带伴侣。其主要型号： S762, SH572, SH772
2． U系列 - 新锐，超薄， 安全和经济的典范。其主要型号：UH572, U772
3． L系列 - 注入优雅和完美的生活色彩。其主要型号：LH532, LH772
4． A系列 - 完美的多媒体桌面替代。其主要型号： AH532, AH552
5． E系列 - 专为商务人士所设计， 提供高级安全功能和连接性。其主要型号：E752
6． P系列 - 紧凑及便携性的结合。其主要型号：- P702，P772

“匠”之哲学（Takumi）
最终的奉献精神，专业知识和经验，创造完美的富士通LIFEBOOK。
新一系列的2012年富士通LIFEBOOK设计环绕“匠”哲学，体现出了4个关键要素： Infinity Mark作为一个卓越和创新的徽章; 与众不同的F-线型键盘廓，说明了工艺和注重细节; 一个简约，禅般的圆形剖面，以示质量的简单性和品质的注重; 以用户为中心的一个完全干净和平整的掌托的双色隔离键盘，镀铬式的开/关电源按钮和键盘两侧的端口的明标明。