“Loyalty is more convenient with BRewarded on the Go, campaign features 600 prizes to be won.”
Kuala Lumpur, Dec 4 ~ BLoyalty Sdn Bhd, the operator of BCARD loyalty program today achieved another milestone with the launch of the country’s first loyalty programme mobile app, “BRewarded on the Go”. The mobile app is bringing more convenience and flexibility to suit today’s lifestyles as it revolutionizes how loyalty programmes connect with its subscribers, bringing brands even closer to consumers in real time.
In conjunction with the launch of “BRewarded on the Go,” BLoyalty also launched a “BRewarded Contest,” which encourages users to download and share the brand new mobile app with their social networks. Contest participants can win up to RM 40,000 in prizes, including exclusive holiday trips, Samsung Galaxy Note II smartphones, BPoints as weekly prizes and food & beverage vouchers as daily prizes when they download the app from December 4, 2012 to January 29, 2013.
Currently, BCARD is the country’s number one multi-partner loyalty programme in terms of participating partners and is the only loyalty card that rewards its cardholders twice, at the point of purchase and at the point of redemption.
The “BRewarded On-The-Go” mobile app is available on the iOS and Android platforms allowing members to be constantly updated on the latest promotions, share these promotions with their friends, locate the nearest merchants, check their account balance and recent transactions and redeem their rewards on the go.
The latest merchant rewards and offerings are updated in real-time through the “BRewarded On-The-Go” mobile app allowing users to receive instantaneous alerts from their favourite brands. The app also features the redemption highlights from the various partner brands across multiple sectors.
“The compelling proposition with the “BRewarded On-The-Go” mobile app for users is to provide convenience and freedom for their lifestyle needs. It is truly exciting for our BCARD members, a large majority of which have embraced the digital lifestyle wholeheartedly, and navigate their daily experiences through the usage of their smartphones,” said Gary Yeoh, Director, BLoyalty Sdn Bhd.
“For our 60 merchant partners, who are already using the BCARD advantage to reach, reward and understand new and existing customers better, the BRewarded on the Go Mobile App means that they can now cultivate an even more personal and engaging relationship with their fans in real time,” he added.
The BCARD ‘BRewarded on the Go’ Campaign was launched by Gary Yeoh, Director of BLoyalty Sdn Bhd with the presence of the Miss Universe Malaysia finalists 2013. The launch presented a live walkthrough in the handling of the mobile app, as well as information on how to participate in the “BRewarded on the Go,” contest.
For more information on the “BRewarded on the Go” contest, please log on to www.bcard.com.my
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