DiGi rewards winners of the Deep Green Handset Recycling Campaign

One of DiGi’s initiatives to address the issue of climate change 

Shah Alam, 28 December 2012: DiGi Telecommunications (“DiGi”) announced the three winners of its Deep Green Handset Recycling Campaign today.   Joan Yap Leng and Keow Wee King from Kuala Lumpur as well as Ahmad Fairuzhab bin Abdul Rahim from Johor Bahru each took home a grand prize of a Samsung Tablet 8.9 preloaded with a DiGi Prepaid SmartPlan worth RM25 and an additional RM100 reload coupon for their recycling efforts.

The Deep Green Handset Recycling Campaign held from 1 August to 31 October is just one of DiGi’s many initiatives that make up DiGi’s larger holistic campaign called Deep Green.  In order to participate in this campaign, DiGi customers needed to drop off their unusable handsets at any DiGi Retail Centre or DiGi Store Express nationwide. Each handset submitted by customers entitled them to a small freebie and a secured entry in the lucky draw for the grand prizes.

Keow Wee King (L) and Joan Yap Leng (R), Winners of the DiGi Deep Green Handset Recycling Campaign from Kuala Lumpur.

Deep Green was launched in 2008 as a key DiGi corporate initiative to address the important issue of climate change, a major environmental challenge affecting the world today.  As a responsible corporate citizen, DiGi has taken the industry lead in this area and has stepped up its efforts to tackle this global issue within its local sphere of influence.

Joachim Rajaram, DiGi’s Head of Communications and Corporate Responsibilities said, “As a telecommunications operator in Malaysia, our biggest impact on climate change arises from energy consumption, hence the focus in managing DiGi’s carbon footprint to improve our energy efficiency. At the same time, we remain committed to addressing broader climate change and environmental impacts across our business.  We work with external stakeholders like our customers to reduce their climate change and environmental impact in their engagements with us.  The Deep Green Handset Recycling Campaign is just one of many ways DiGi is helping to raise awareness on climate change issues amongst our valued customers.”

DiGi Deep Green Handset Recycling Campaign Winner from Johor Bahru, Ahmad Fairuzhab bin Abdul Rahim (R) receiving his prize from En. Samsudin b. Sujak, Senior, Southern Regional Management for Marketing and Stakeholder Management. 

”We constantly review our approach to ensure that key sustainability challenges impacting our business and society are addressed across our value chain.  Our Corporate Responsibility approach is very much aligned to Malaysia’s national aspirations to extend the benefits of telecommunications and the mobile Internet to all Malaysians in a sustainable and responsible manner,” he added.

Keow, one of the winners from the Kuala Lumpur was pleasantly surprised by his win. He said, “I was delighted to receive the notification informing me that I won.  When I came to drop off my old phone at the DiGi Centre, I did not do so with the intention of winning a prize.  I just wanted to do my part for the environment and at the same time, de-clutter my home.  Thank you DiGi for this great gift that I can enjoy with my family.”

The DiGi Deep Green Handset Recycling Campaign is an annual campaign run by DiGi. For more information on Deep Green please visit: http://www.digi.com.my/deepgreen/portlets.jsp