Bringing Internet For All to Malaysians through DiGi’s year-end internet sale
KUALA LUMPUR, 7 December 2012: DiGi Telecommunications (DiGi) celebrated its annual year-end event today with 1,400 DiGizens painting downtown Kuala Lumpur yellow in a celebration themed ‘WWW Internet for All’. The DiGizens gathered in two (2) KL hot spots, namely Bukit Bintang and Kota Raya to engage with customers and spread the word about DiGi’s year-end Jualan Internet 2x Ganda sale.
Among the many DiGizens spotted in the city today included Chief Executive Officer Henrik Clausen and members of his management team. Henrik said, “Our Internet For All ambition is about enabling internet access for all Malaysians, and we have invested significantly in our business this year to provide better mobile internet connectivity for more customers. This remains a core focus for us and today we are bringing this commitment personally to our customers on the street.”
The company chose to engage with Malaysians in true DiGi-style through a variety of fun tasks. Some handed out free DiGi Web Passes that offer users unlimited access to DiGi Internet services for three days. Other DiGizens created buzz on the Jualan Internet 2x Ganda sale through a flashmob-style 30-second ‘live ad’ performance, and the rest treated customers to yellow lollipops and balloons. Customers also had a fun interactive time with DiGizens through a real time Tweet and win contest, while a specially selected handful of DiGi customers were surprised and serenaded to in appreciation of their long-term support and relationship with DiGi.
For more information on DiGi and the Jualan Internet 2x Ganda sale, please visit: http://www.digi.com.my.
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