Fast, Rising & Growing – PropertyGuru Continues to Gain Traction in Malaysia and Regionally

Strong growth in mobile downloads and page views affirm online property portal’s increasing brand profile among Malaysian and regional property seekers

KUALA LUMPUR, December 18, 2012 – PropertyGuru.com, Southeast Asia’s number one online property portal, has registered record mobile downloads and page views within Malaysia and in the region.  

Downloads for the PropertyGuru mobile apps for consumers and agents have exceeded the 50,000 mark since launching in August 2012, 80% of which come from property seekers searching for real estate buying, renting and investments.

Senior Vice President – International of PropertyGuru, James Sundram.

This increase is consistent with the rising demand for the Company’s mobile-base products and services in a fast growing regional mobile market, where total downloads from all PropertyGuru apps have exploded by 1663% since 2011. In Malaysia, Singapore, Thailand and Indonesia combined.

PropertyGuru also recently made headlines at the recent OPP Awards for Excellence by clinching Best Innovation – Gold for mobile applications. The exponential growth in mobile downloads and traffic caps off the Company’s focus on mobile strategy in the region where 12 apps for 4 countries in 3 languages were released within the year.

The mobile app downloads have also contributed towards increasing page views to the PropertyGuru.com.my site, accounting for over 90% increase in web traffic between Q2 and Q3 alone. The number has hit the 3 million mark (September 2012) from approximately 44,500 in May 2012.

This rise in popularity for PropertyGuru.com.my among Malaysians and across the region has been attributed to many factors such as: its positioning as a credible source of market intelligence, extensive site listings, a visible and aggressive brand strategy and the growing familiarity and confidence of the brand among locals.

“Progressively, we are strengthening our dominant presence in Thailand, Singapore and Indonesia while closing the gap with our competitors in Malaysia. We have also upped our marketing to grow our visibility and this has helped us to gain more traction in the market.” shared Senior Vice President – International of PropertyGuru, James Sundram.

“Our founding principle has always been education and intelligence – helping more people make more informed property decisions with timely, relevant and insightful content. This brings us closer to them,” added Sundram.

快速崛起与成长：PropertyGuru继续在马来西亚与本区域大展拳脚

手机下载与网页浏览量的强劲成长，再次确定这个房地产网站的品牌形象在马来西亚和本区域市场越擦越亮

（吉隆坡2012年12月18日讯）东南亚第一房地产网站PropertyGuru.com已经在马来西亚与本区域取得破天荒的手机下载与网页浏览量。

适用于消费者和房地产经纪的PropertyGuru手机应用程序自2012年8月推出以来，已获得超过5万次下载，其中80%是那些正在寻找房地产以购买、租凭和投资的人士。

在这个快速成长的区域手机市场，该公司的手机产品与服务也面对越来越高的需求，符合手机应用程序的成长趋势。总合马来西亚、新加坡、泰国与马来西亚的数据，所有PropertyGuru应用程序的下载次数，自2011年开始出现暴增，幅度高达1663%。

PropertyGuru最近也成为新闻焦点，因为该公司在OPP卓越大奖中摘下手机应用程序的最佳创新金奖。手机应用程序下载次数和浏览量的激增是PropertyGuru在本区域专注于流动手机策略的成果，该公司在今年为4个国家的3种语言，推出共12个应用程序。

手机应用程序的下载量也推动PropertyGuru.com.my网站的浏览量，仅仅在第二季和第三季就贡献超过90%的浏览量成长额。这个数字从2012年5月的大约4万4500，剧增至2012年9月的3百万大关。

PropertyGuru.com.my在马来西亚和本区域越来越受欢迎，是基于数个因素，包括它作为可靠市场情报来源的定位、广泛的房地产告示、鲜明与积极的品牌策略，以及本地人对这个品牌越来越熟悉和信任。

PropertyGuru高级国际副主席苏德兰（James Sundram）表示：“我们逐渐强化在泰国、新加坡与印尼的市场地位，同时在马来西亚拉近我们与其他竞争者的距离。我们也加强促销，提高我们的品牌可见度，协助我们在市场取得更大的发展。”

他补充说：“我们的创业原则一直都建立在教育和情报的基础上，通过更及时、相关与深入的内容，协助更多人做出更明智的房地产决定，进而让我们更接近他们。”