IAHGAMES JOINS HANDS WITH SHANGHAI’S AWARD-WINNING SHANGHAI’ ) GAMES DEVELOPMENT COMPANY – DREAM SQUARE ( 骏梦游戏) – TO LAUNCH CHINESE BLOCKBUSTER ONLINE GAME – NEW PAL ONLINE (新仙剑 ONLINE) – IN SINGAPORE AND MALAYSIA

Singapore, 11 December, 2012 - Pushing ahead with its regional expansion strategy, – IAHGames, a Singapore-based online games operator and distributor has joined hands with award-winning browser-based game developer Shanghai The Dream Network Technology (“Dream Square” or “ 骏 梦 游 戏 ”), to launch the new online game New Chinese Paladin Online (“New PAL Online”, or “ 新 仙 剑 Online”) in Singapore and Malaysia.

IAHGames and Dream Square have agreed on terms for the distribution and marketing rights for this new game. IAHGames has signed the license to publish the New PAL Online exclusively in Singapore and Malaysia.

It will be the start of more Chinese martial arts mythology online games which IAHGames hopes to bring to this region.

IAHGames Group CEO, Mr Roland Ong said, “This is the first Chinese web browser game IAHGames has introduced to Southeast Asia market. New PAL Online will be officially launched in Singapore and Malaysia in December 2012 and its close beta testing started on November 30, 2012. IAHGames believes that there is tremendous demand for such innovative browser games in the region, especially for Chinese mythological stories with dramatic and exquisite graphic details. The popularity of Chinese love stories will also underpin the success of such online games here, particularly for the huge Chinese communities living in Singapore and the region.”

An indication of the success of New PAL Online was evident in the response to its launch at G-Star in Busan, Korea on November 8, 2012. G-Star is the second biggest games commercial platform and performance exhibition in the world whose influence is only next to E3 in USA. New PAL Online received a lot of positive responses during the G-Star game show.

About the Game
New PAL Online has inherited the culture of PAL game series. It aims to build the classic characters, scenes, plots and items in PAL series from I to V for the game fans. Players can play roles of Paladins in the game world, and create the Paladin stories of their own.

The first version of PAL series, PAL I, is based on a complex and tragic love story involving three characters - the protagonist, a handsome youth Li Xiaoyao, a fairy named Zhao Ling'er and Lin Yueru, the spoiled daughter of a wealthy martial artist. The story was set against the rugged landscapes of southern China, with many treacherous cities, mazes, dungeons, monsters and wilderness

For more than a decade, the PC-based PAL game series mesmerized millions of Chinese fans in Taiwan and China and was ranked as one of the all-time greats, when it was launched in 1995. It is one of the most successful game series developed by Softstar Entertainment, a computer game company listed on Taiwan Stock Exchange.

PAL I was recognized in 1995 with the Best Role Playing Game award from CEM STAR magazine and the Golden Bag Game award (游戏类金袋奖) from Taiwan’s KING TITLE Magazine. It was also on the top of the Best PC Game List of the New Gaming Era (新游戏时代) magazine. It also topped the "My Favorite Single-player PC Game" list in the Pop Software (大众软件) magazine for 10 years.

The latest version of the series – PAL V – released in 2011, chalked up sales of more than one million copies globally.

In the 2012 Golden Plume Awards Best Annual ( 金翎奖年度优秀游戏评选大赛), New PAL Online was ranked third in the Top Ten Most Anticipated Web game Award list.

About the Founders/Developers
The latest online version, “New PAL Online”, is authorized by Taiwan Softstar Entertainment Inc. (大宇资讯), supervised by the “father of PAL”, Yao Zhuangxian (姚壮宪), and developed by Dream Square.

Mr. Yao developed the first version of PAL in 1995 when he was 22 years old, as leader of the Kuangtu production team (狂徒制作群) of Softstar Entertainment Ltd.

New PAL Online took three years to research and develop.
Anson Xu, founder and CEO of Shanghai’s Dream Square, explained, “New PAL Online is developed using the robust engine Unity 3D. Unity 3D can support complex and detailed game pictures/graphics and is well-known for its excellent cross-platform performance. New PAL Online is the first Chinese style browser-based game developed using Unity 3D.”

New PAL Online allows double-end login on both web and client-side as well as the possibility in the near future of more login platforms such as tablet computers.

Prospects
The potential of the New PAL Online game in Southeast Asia is expected to be phenomenal. In 2010, the total number of online gamers in the six ASEAN markets - Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam - was about 53 million. According to the 2011 Southeast Asian Game Market Regional Report issued by Research and Markets, by 2015, the gamers’ population in those six markets will rise to more than 100 million generating nearly US$1 billion revenue.

On the new game, Mr Roland Ong said, “PAL games have been popular in mainland China and Taiwan for nearly 20 years. We expect the game to do well in SE Asia given the large numbers of Chinese gamers here. With this new game series, we will be able to capture a new pool of gamers – ie the Chinese literate gamers – hence boosting our base of gamers significantly.

“Besides New PAL Online, IAHGames intends to launch more exciting and high quality Chinese games to satisfy the large Chinese gamer base in Southeast Asia. IAHGames will also be launching a variety of new games and we will localize them for the various territories in Southeast Asia. These games will be translated into Chinese, English, Thai, as well as Bahasa Indonesia in 2013. One of the upcoming games is the highly anticipated game “Gu Long Online”, which is scheduled to launch in Malaysia and Singapore in 1Q2013 and subsequently, in Thailand and Indonesia.”

More details on New PAL Online can be found on xj.iahgames.com.


IAHGames 携手上海骏梦游戏在新马震撼发布备受瞩目的IAHGames中文网页游戏 – 新仙剑 Online

新加坡, 2012 12 11 – 新加坡线上游戏运营分销商IAHGames 携手广受赞誉的网页游戏发展商上海骏梦网络科技有限公司（骏梦游戏）在新马发布中文网页游戏新仙剑Online，以推动其区域扩张战略。

IAHGames 和骏梦游戏在新仙剑Online的营销上已经达成协议，IAHGames 拥有该游戏在新加坡和马来西亚的独家运营权。

这是IAHGames为东南亚地区带来更多中国奇幻武侠游戏的开端。

IAHGames 执行总裁翁敦和（Roland Ong）说：“这是IAHGames为东南亚市场带来的第一款中文网页游戏。新仙剑Online将于今年12月在新家坡和马来西亚正式发布。游戏的首次测试在今年11月30日开启。IAHGames相信，这类创新型的网页游戏在本地有巨大市场，特别是具有戏剧性情节和精致图形细节的中国奇幻游戏。中国式的爱情故事在本地的华人圈内很流行，这为本游戏的成功打下基础。”

新仙剑Online在今年11月8日韩国G-Star游戏展上广受好评也预示了这款游戏的成功。G-Star是全球影响第二大的商业游戏发布平台和展览会，仅次于美国的E3游戏展。

关于新仙剑Online

新仙剑Online继承了中国传统仙剑文化世界观，力图还原给玩家一个原滋原味的仙剑网络世界，再现《仙剑奇侠传》系列一到五单机版中的经典角色、场景、剧情、道具等元素。玩家将在游戏世界中扮演仙侠角色，构建属于自己的仙侠故事。

仙剑奇侠传1是仙剑游戏系列最早的版本。它讲述了年轻帅气的主角李逍遥，仙女赵灵儿，还有富家女林月如之间复杂凄凉的爱情故事。故事发生在中国地貌崎岖的东南地区。那里有很多城市、迷宫、地下城、怪物和荒野。

自从第一版仙剑在1995年上市，它在超过十年的时间里被如痴如醉的中国游戏迷誉为史上最伟大的游戏之一。仙剑系列是台湾交易所上市的大宇资讯的最成功的游戏系列之一。

在1995年，仙剑奇侠传1获得GEM STAR magazine的最佳角色扮演游戏奖，还有KING TITLE Magazine的游戏类金袋奖，并在新游戏时代杂志的最佳电脑游戏名单中名列前茅。它还在接下来的十年中都入选大众软件杂志的“我最喜爱的单机电脑游戏”名单。

新版本的仙剑奇侠传5在2011年面市，销量超过一百万张。

在 2012 金翎奖年度优秀游戏评选大赛中，新仙剑 Online 在最令人期待的十大网页游戏榜上名列第三。

关于游戏创始人和开发商

新仙剑Online由台湾大宇咨询正版授权，"仙剑之父"姚壮宪监制，骏梦游戏倾情研发。

姚壮宪在1995年开发了仙剑系列的首个版本。那时他22岁，领导着大宇资讯的狂徒制作群。

新仙剑Online的研发耗时三年。

上海骏梦网络科技有限公司创始人许斌（Anson Xu）说：“新仙剑Online应用功能强大的Unity 3D引擎开发。Unity 3D能支持复杂精致的图形设计，并以完美的跨平台性能著称。使用Unity 3d开发中国仙侠风游戏，新仙剑Online尚属首例。”

新仙剑Online能实现客户端和网页的双平台登录。在不久的将来还可能引入更多的登录平台比如平板电脑。

前景

新仙剑Online在东南亚市场潜力非凡。在2010年，印度尼西亚、马来西亚、菲律宾、新加坡、泰国和越南的网游玩家数量为5300万。根据调研与市场公司（Research and Markets）发布研究报告《2011东南亚游戏市场报告》，到2015年，这六个国家的游戏玩家数量将达到1亿，并带来10亿美元的销售额。

朱骏对这该游戏评价道：“仙剑系列在中国大陆和台湾地区流行了近20年。鉴于东南亚有相当数量的华人游戏玩家，我们希望它在本地也有优秀的市场表现。这款新游戏会帮助我们获得新的玩家群体，比如华语游戏玩家，因此能让我们的游戏玩家群获得显著增长。

“除了新仙剑 Online，IAHGames 还将为东南亚的华语玩家带来更多高质量的中文游戏。IAHGames 还会把其它地区的新游戏本地化以适应本地市场。这些游戏将在明年被翻译成中文、英语、泰语、还有印尼语。其中一个将是备受期待的古龙群侠传。该游戏定于明年第一季度在马来西亚和新加坡发布，然后在泰国和印度尼西亚发布。”

请访问IAHGames的新仙剑Online官方网站 xj.iahgames.com 了解更多详情。