Final Call for Mobile App Ideas for DiGi Challenge for Change

More than 1,000 creative Malaysian ideas submitted to date and counting

SHAH ALAM, 18 JANUARY 2013: DiGi Telecommunications Sdn Bhd (‘DiGi’) is announcing its final call for Malaysians to submit their great ideas for mobile apps before the ideation phase of DiGi Challenge for Change closes on 27 January 2013. To-date, the fourth edition of the programme has garnered more than 1,000 Malaysian-inspired submissions.

Launched on 28 November 2012, this year’s programme focuses on challenging Malaysians to develop innovative ideas for mobile applications that bring Malaysians together for positive change, while introducing for the first time the grand prize of the Prime Minister’s Innovation Award.

Joachim Rajaram, Head of Communications and Corporate Responsibility said, “Our Challenge for Change programme this year builds on our Internet For All mission and brings our annual Corporate Responsibility initiative into a very important area of our business today – mobile internet and applications – an area that is gaining traction and experiencing increased demand. The programme has gained good momentum and with less than two weeks to go, we are looking forward to receiving many more interesting ideas that can benefit Malaysian communities with the power of mobile internet.”

The programme capitalises on the cumulative ‘Malaysian mind’ to bring about meaningful social change by effectively enabling the building of apps for Malaysians, by Malaysians. DiGi will support the further development of these apps by promoting them to its 5.5 million mobile internet users through various customer touch points, and through partnerships with Microsoft Malaysia, Google Malaysia, MDeC’s ICONApps platform as well as the support of selected platforms under the Economic Transformation Programme.

“Some interesting ideas that have been submitted to date include the CherryApp – an app that aims to collect funds for Non-government organisations or NGOs via the mobile platform; CaPo – an app that encourages car-pooling by aggregating passenger details; and Hawk – an app that allows users to see Malaysia in Augmented Reality. These are just a few ideas that have emerged from the big pool of innovative ideas submitted so far, proof that Malaysians are a creative bunch and have much to offer,” Joachim added

If you think you have a great idea to share, do submit it before midnight of 27 January 2013 to be in the running to clinch the RM5,000 prize offered for the 5 winning ideas and the coveted Prime Minister’s Innovation Award worth RM25,000.

For more information on DiGi Challenge for Change and to participate, visit: www.dgcfc.my.