MAXIS IS THE FIRST TELCO TO OFFER BLACKBERRY Z10 SMARTPHONE IN MALAYSIA

• The new BlackBerry Z10 will be introduced exclusively by Maxis
• Maxis continues to be the first to seed the market with smart devices, building a solid base to drive future data services
• The highly anticipated BlackBerry Z10 comes with enhanced value-for-money rate plans and exclusive Maxis applications

Kuala Lumpur, 8 March 2012. Maxis Berhad (Maxis), Malaysia’s leading integrated communications service provider, today launched the new BlackBerry® Z10 smartphone powered by BlackBerry® 10 in Malaysia. The new BlackBerry Z10 will be introduced exclusively by Maxis and will be available at all Maxis Centres nationwide from 9 March 2013.

“We all know that BlackBerry has become an important fixture of corporate life for more than a decade. In the past couple of years they have also caught the fancy of younger consumers particularly because of their applications.  The new BlackBerry Z10 is a watershed in the company’s history with its new operating system designed to reset standards in the terminal device arena,” said Sandip Das, Chief Executive Officer, Maxis Berhad.

(L-R): Annamalai Muthu, Country Director for Malaysia, BlackBerry; Hastings Singh, Managing Director for South Asia, BlackBerry; Sandip Das, Chief Executive Officer, Maxis Berhad; Suren J. Amarasekera, Joint Chief Operating Officer, Maxis Berhad; T. Kugan, Head of Product, Device, Innovation and Roaming, Maxis Berhad with the new BlackBerry Z10.

“At Maxis, we are glad to bring the new BlackBerry Z10 exclusively to our customers who have been waiting eagerly for this model. With a wide range of applications and Maxis special offerings, it is one thing to have a BlackBerry and quite another to get one with Maxis services on it!”

The new BlackBerry Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience. The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and offers a smarter experience that continuously adapts to a customer’s needs.


“The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with network and service plans from Maxis, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, easy access to multiple social networks, and the peace of mind that BlackBerry security gives them,” said Annamalai Muthu, Country Director of Malaysia at BlackBerry.

Below are the pricing details and rate plans for the BlackBerry Z10:

	BB More 55	BB More 88	BB More 148
Monthly Commitment	RM55	RM88	RM148
Bundled Minutes	200	400	600
Bundled SMS	100	200	500
Bundled Data	500MB	1GB	5GB
Device Price (Normal Offer)
12 months	RM1888	RM1708	RM1588
24 months	-	RM1488	RM1268
Device Price (MOC Member)
24 months	-	-	RM988

Additionally, Hotlink is rewarding all its loyal Prepaid BlackBerry customers with a special price of just RM1,888 for the new BlackBerry Z10, which comes together with 1.5GB of free data. This offer is valid from 9 March until 30 April 2013 only. Hotlink will also be giving its BlackBerry users a free 1-day BlackBerry Pass for them to stay connected online all day, only on 8 March 2013. 

With the BlackBerry Z10, customers can also enjoy exclusive Maxis-developed applications. This includes:

• MyMaxis, a self-help app that enables Maxis customers to retrieve account information, subscribe to value added services and contact Maxis through various channel options. 

• Maxis PayPal, which allows customers to pay their Maxis bills easily and more securely on their mobile, anytime and anywhere. 

• MyHealthy Heart, an app which comes with interactive health tracking tools such as a pedometer, Malaysian food calorie counter, health risk calculators and medication reminder capabilities as well as access to the latest health news from Maxis MyLaunchPad Health portal.

• FINDER 301, a location-based app that provides users information on food, restaurants, ATMs, banks, clinics, police stations and more around them.

• Maxis BPL 2013, which offers customers the latest updates on the BPL 2012/2013 season. This includes real-time Push notifications (kick-off, live scores, half-time, full-time), real-time full match coverage, live commentary, match preview and after-match report and so much more.

• Maxis Rewards, an app that offers special services, privileges, discount vouchers and more – exclusive to Maxis customers.

With BlackBerry 10, every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as: 

• Peek and Flow into the BlackBerry Hub –  A new mobile computing paradigm where  what matters to customers is always only one swipe away

• Keyboard –  Understands and adapts to customers, so they can type faster and more accurately 

• BBM™ (BlackBerry® Messenger) –  Allows customers to share things with the people that matter to them in an instant 

• BlackBerry® Balance™ technology – Protects what is important to customers and the businesses they work for