Samsung Appreciates Women with La'Fleur Collection

A celebration of feminine beauty that is both elegant on the outside and alluring within

Kuala Lumpur, 8 March 2013 – In celebration of women’s integral role in society, Samsung, proudly unveils the La’Fleur Collection, a special range of smart devices that delivers exclusive content that fits and enriches the lives of women. Embodied by popular Korean girl group 4minute, the chic La’Fleur Collection features distinctive flower motifs that exude a sleek look to complement the feminine beauty of a woman.
The La’Fleur Collection includes smartphone models such as the GALAXY S III mini and GALAXY Y. Meanwhile, the Collection’s tablet, the GALAXY Tab 2 7.0, is available in Garnet Red and features custom wallpapers and ringtones.

“The La’Fleur Collection is designed to celebrate and enhance the elegant beauty and lifestyle of women. The Collection brings essential apps that enable women to indulge in an exciting and balanced lifestyle,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics. Be it at home, work or play, the La’Fleur’s customisable and time-saving applications will enable women to stay on top of the different roles they juggle in life. The collection is a way of showing our appreciation to women by developing more intuitive and personal devices that allows the freedom of self-expression.”

“All Stunning, All You” – Tools for the stunning woman in everyone
Packed with a suite of applications and tools ranging from beauty, lifestyle and health to photo editing applications, the Samsung La’Fleur Collection is designed to provide fulfilling personal experiences.
Beauty tools, such as Modiface Makeup, allow people to create virtual makeovers on the go and help make informed decisions when purchasing beauty products. Meanwhile, Natural Beauty Tips provides ideas on ingredients that allow people to create personalised beauty care using natural fresh ingredients to improve skin complexion.

MyFitnessPal is set to help women shed those extra pounds off easily. The app works as a calorie counter for the health conscious woman who wants to track her diet and health requirements. With a large food database of calories counter, people can easily monitor their food intake and keep their body in shape.
My Days and Pink Pad are essential tools for women, allowing easy tracking for ovulation and fertility, while monitoring health-related issues revolving the menstrual cycle. Pink Pad helps women to track health related issues such as weight, menstrual cycle, emotional and physical well-being while connected to a global community of women for support and information exchange with other users.

4minute – Official ambassador for the Samsung La’Fleur Collection
4minute, the popular Korean girl group, is the official ambassador of the Samsung La’Fleur Collection in SEA (South East Asia). Since their debut in 2009, 4minute has gained immense popularity throughout the region, including Singapore, Malaysia, the Philippines and Thailand. Each member’s unique personality is embodied within the Samsung La’Fleur Collection – spirited, feminine, stylish and confident.
As part of their ambassadorial duties for the Samsung La’Fleur Collection, 4minute will appear in the Samsung La’Fleur Collection’s promotional television commercial. 4minute will also feature in a series of online videos, where they share their personal experiences on how they use the Samsung La’Fleur Collection in their daily lives.

The Samsung La'Fleur Collection will be available in Malaysia from 8 March 2013 onwards, with the following prices:
• Samsung GALAXY Y: RM 369
• Samsung GALAXY SIII mini: RM 999
• Samsung GALAXY Tab 2 7.0: RM 1,099