One-stop-centre for all things Tune, AirAsia
KUALA LUMPUR, 14 March 2013 –The
whole range of products and services under the realm of Tune Group of
Companies and AirAsia are now available via a one-stop-centre with the
opening of the Tune Store lifestyle outlet at Low Yat Plaza in Bukit
Bintang, here.
An
initiative by Tune Talk, the mobile service provider arm of the Tune
Group, Tune Store brings together product and service offerings as well
as merchandise of AirAsia, Tune Talk, Tune Hotels, Tune Money, Tune
Insurance, Caterham F1 Team and Queens Park Rangers Football Team (QPR),
AirAsia BIG Loyalty Programme, AirAsia Megastore and AirAsia RedTix.
Dato’ Kamarudin Meranun, Deputy Group CEO, AirAsia.
The
Tune Store at Low Yat Plaza was officially opened by the co-founders of
Tune Group of Companies, Tan Sri Tony Fernandes and Dato’ Kamarudin
Meranun who are Group CEO and Deputy Group CEO respectively of AirAsia,
the world’s best low cost airline.
Also present at the launch today were Tune Talk CEO Jason Lo and senior officials from the other Tune companies.
Tune Store occupies a 1,000 square feet area on the upper ground floor of Low Yat Plaza.
“We
chose Low Yat Plaza for our very first lifestyle concept Tune Store
obviously due to its high traffic and strategic location right at the
heart of Kuala Lumpur. Through the Tune Store, we seek to create
in-store solutions to further bring our Tune brands forward. What we
want to achieve is an optimisation of our brand value through a holistic
store approach, by understanding the differences between consumers and
shoppers and leveraging on their insights,” said Jason Lo, CEO of Tune
Talk.
Apart
from Tune Talk starter SIM packs and top-ups, Tune Store caters to
AirAsia and Tune Hotels bookings, information and signing up for Tune
Insurance and AirAsia BIG Loyalty, as well as merchandise kiosks of
Caterham F1, QPR and AirAsia Megastore.
“What
we are doing here is creating a more integrated customer experience
through touch points while combining the synergised efforts from Group
affiliates and build an excellent customer journey to maximise the value
of our products. At the end of the day, we look at building customer
loyalty and retention by providing them a gratifying product
experience,” added Jason.
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