ALCATEL ONE TOUCH PARTNERS WITH MARVEL’S IRON MAN 3

Petaling Jaya, 25 April 2013 - TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH mobile devices is celebrating the 20th anniversary of the ALCATEL brand this year.

For the past 20 years ALCATEL has been bringing innovation and quality in mobile technology to people across the world with simple and accessible devices focused on enabling users to do more. ALCATEL ONE TOUCH phones are designed around real peoples’ lifestyles and the usage and technology they need. This is perfectly encapsulated in the company mission and statement for 2013 “It’s all about you!”

 “It’s all about you!” - ALCATEL ONE TOUCH phones are designed around real people’s lifestyle and the usage and the technology the need. (From 4th left) Mr KL Kong, Business Development Manager, TCT Mobile Malaysia Sdn Bhd, Mr Frederic Fleurance, Market Director, ALCATEL One Touch Go To, Mr Alan Bong,  Executive Director, Ten Ten Telecommunications Sdn Bhd at the Smart Man, Smart Phone, Smart Move with ALCATEL One Touch media launch.

And 2013 has been a very busy year for ALCATEL ONE TOUCH so far, with 13 new smartphones announced at CES and MWC and currently launching in markets around the world, the launch of the world’s slimmest smartphone and a new partnership with Marvel to be the exclusive smartphone partner for Iron Man 3.

Frederic Fleurance, ALCATEL ONE TOUCH Global Go To Market Director says of the partnership, “Being part of the Iron Man phenomena is a great thrill for us all at ALCATEL ONE TOUCH. We are big fans of the franchise and are honored to be involved. The ONE TOUCH IDOL is one of our most stylish handsets and now a genuine film star.”

The partnership marks ALCATEL ONE TOUCH’s first alliance with Marvel, and showcases the brand’s commitment to the launch of its rapidly growing smartphone portfolio across the globe in its 20th anniversary year. ALCATEL ONE TOUCH is the 7th largest global handset manufacturer, ahead of RIM, Motorola and HTC, with a solid market position in North America and Western Europe. In 2013, Alcatel ONE TOUCH is committed to expanding its business with a new brand proposition and 13 new smartphone products.

With the 20th year anniversary, the launch of the new wave of smartphones, the partnership with Marvel and The ONE TOUCH IDOL ULTRA being officially declared the world’s slimmest smartphone and making the ‘Best of CES’ lists, 2013 promises to be a great year for ALCATEL ONE TOUCH.


ALCATEL ONE TOUCH 合伙 MARVEL 钢铁侠3

八打灵再也5月8日讯 - 著名流动电话品牌ALCATEL One Touch设计与制造商TCL Communication于今年庆祝ALCATEL品牌20周年纪念。

在过去的二十年里，ALCATEL 已引进创新和有质量在流动科技，为世界各地的人士提供专注于能够做更多的简单及方便的流动设备。ALCATEL One Touch手机的设计乃出自于人们真正的生活方式和他们所需要的功用和科技。这完全符合了2013年公司的使命“这一切关于你！”

而至今为止2013年也是ALCATEL One Touch非常繁忙的一年，有鉴于13架新的智能手机发布于国际消费者电子展 (CES) 和世界移动通讯大会 (MWC) 以及推出于世界各地的市场；推介世界上最薄的智能手机；以及宣布与Marvel新的合作伙伴关系，成为《 钢铁侠3》的独家智能手机伙伴。

ALCATEL One Touch Global Go To 市场总监Frederic Fleurance说，“有幸成为《钢铁侠3》电影系列的其中一分子，ALCATEL One Touch为此感到无比高兴。我们也感到非常荣幸有机会拥有及参与该系列电影的产品经营权。ONE TOUCH IDOL在我们的产品中是最具时尚风格的智能手机，如今也成为电影内的影星。”

此次的合作标志着ALCATEL One Touch与Marvel的首次联盟合作，并展示其品牌对于全球的承诺，推出了其快速增长的智能手机系列产品。 ALCATEL One Touch是全球第七大手机制造商，目前领先于RIM、摩托罗拉 (Motorola)和宏达（HTC），并在北美以及西欧区域具有稳固的市场地位。在2013年里，Alcatel One Touch将打造一个全新的品牌定位，并推出13款崭新的智能手机，致力于扩大其业务版图。

透过其品牌20周年纪念，新一波智能手机的推介，与Marvel的合作伙伴关系，以及ALCATEL ONE TOUCH IDOL ULTRA 正式被誉为全球最薄的智能手机和最佳消费电子产品（Best of CES）之一，2013年将会是 ALCATEL One Touch 美好的一年。