Sony announces Malaysian Sweetheart Lisa Surihani as new face for its cameras

Lisa shows off the new Sony NEX-3N with easy-to-use 1800 tiltable LCD Screen for self-portrait, the slimmest and lightest interchangeable lens camera with APS-C sensor and built-in flash

Kuala Lumpur, 16 May 2013 – Lisa Surihani is the new face of Sony’s cameras as she debuts the first ad campaign for the brand with the introduction of Sony’s slimmest and lightest interchangeable lens camera with APS-C sensor and built-in flash  , NEX-3N. In conjunction with the announcement, Sony also kicks start an online contest “JOM MERIAH bersama Lisa Surihani” that features video clip of Lisa, which will run from today until 30th June 2013.

“Sony has chosen Lisa as the new ambassador for the cameras because of her positive, easy-going and bubbly image. Sony is set to inspire users and encourage users to express their creativity through photography by offering cameras that packed advanced features yet easy to use,” explained Ivy Goh, Head of Brand Activation Management, Sony Malaysia. “Lisa is the ideal candidate to reach out to our camera customers through the social media sphere, what more being crowned the Social Media Celebrity of The Year at Malaysia Social Media Week 2013,” Ivy added.    

A Grand Prize that consists of Sony products worth RM10,000 and  Raya Open House with Lisa Surihani could be yours when you participate in the online contest that starts today. There is also three consolation prizes of NEX-3N camera worth RM1,799 each to be won. In order to generate awareness for the online campaign, there will be on-ground activities in high traffic public places like Sogo and Jalan Bukit Bintang this week, with promoters bearing Lisa’s Face Mask to distribute flyers and freebies, and encourage people to watch Lisa’s video and participate in the online contest to win the prizes mentioned above.

Watch the video now and win big with Lisa Surihani, here’s how:

Step 1	Watch the video of Lisa on www.sony.com.my/jommeriah-lisasurihani
Step 2	Follow the instruction given in the video by Lisa
Step 3	Enter the contest by tweeting a self-portrait OR group picture with the most creative headband, tagging at least one friend’s name (using their Twitter account), accompanied with the tweet message: @<rakan anda>, JOM bergambar macam professional dengan #SonyMalaysia #NEX-3N. *terms & conditions apply.

Lisa’s video will also appear on her Fan Page, Sony Malaysia Facebook, Tonton.com.my, YouTube™ and >maaduu sites. For more information, please visit www.sony.com.my