TripAdvisor’s Review Express offers a fast, free and effective marketing solution to drive valuable traveller feedback and reviews with customisable email service
Reviews written via Review Express will be attributed on TripAdvisor as ‘collected in partnership’ with the business
Kuala Lumpur, 7 May 2013 – TripAdvisor™, the world’s largest travel site, today announced the expansion of its suite of review collection services with Review Express, a powerful, free solution available exclusively on TripAdvisor. The new service makes encouraging fresh reviews easier than ever by giving registered businesses the option to send customisable, bulk emails to their guests asking them to write a review about their customer experience. Review Express has been developed with property owners in mind and has been enhanced based on user feedback following extensive Beta testing.
According to the TripBarometer by TripAdvisor, 87% of travellers globally say they use travel review sites to help them plan a trip and 95% say that other people’s reviews on travel review sites influenced their plans. Review Express was built to help accommodations, restaurants and attractions build their reputation online and enhance their TripAdvisor presence whilst giving prospective guests the traveller feedback they need to plan the perfect trip.
Key features of Review Express include:
• Customisable emails, including ability to add a logo, image and personalised message
• Bulk upload of up to 1000 email addresses, allowing businesses to target recent guests or customers with one easy send
• Processing of send requests within 24 hours and automatic notification of successful and unsuccessful sends
• Ability to send messages in the 21 languages that TripAdvisor supports
A groundbreaking study from The Cornell Centre for Hospitality Research*** demonstrates that there is a financial reward for having a great online reputation — and how reviews can influence a hotel’s ability to increase prices, drive occupancy and maximise revenue.
Sean Ames, General Manager at the Gem Hotel in New York City, said: “We’re utilising TripAdvisor’s Review Express and what we noticed immediately is that the hit ratio is greater than any of the other mechanisms we had put in place to garner feedback from our guests.”
An instructional video can also be found at the TripAdvisor for Business blog.