Thursday, July 25, 2013


U Mobile Innovates with Exclusive Rewards Programme through Partnership with BCARD  

KUALA LUMPUR, 25 July 2013 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative 3G mobile operator, gives consumers more reasons to subscribe to its services by introducing U Card – the telco’s new rewards programme in partnership with BLoyalty Sdn Bhd, which runs the BCARD rewards programme.

Apart from enjoying high quality services at affordable rates, U Mobile customers will now enjoy a rewarding experience with the mobile operator as they are able to collect points whenever they purchase U Mobile products and make bill payments. In addition, they are also able to collect points at more than 70 BCARD merchant partners  and redeem rewards and benefits in over 700 retail outlets nationwide.

This reward programme also positions the mobile operator as a pioneer in the industry as the company enables its customers to collect points to redeem discounts, rewards and merchandises, as opposed to only free talk time, free SMS and free data. The reward points collected allow customers to redeem not just U Mobile products but also merchandises from  other 700 BCARD  participating merchant partners’  outlets ranging from food and beverages, holiday packages, shopping and many more or redeem exclusive items online.

U Mobile is the FIRST 3G mobile operator in the nation to opt for a reward programme of such nature, giving consumers more reasons to switch to U Mobile. With no annual fee incurred, U Card holders will also have special discounts on selected U Mobile products, special privileges and be invited to exclusive members-only events.

“We are constantly striving to be a dynamic player in the market, innovating in our products, services and consumer engagement programmes in order to enhance their mobile experience. The U Card is one of our many initiatives to reward our loyal subscribers who have shown great support by opting our services to stay connected with their friends and family,” said Jaffa Sany Ariffin, Chief Executive Officer of U Mobile.

“We will continue to explore more opportunities to reward their loyalty to the brand and are confident that with this initiative, we will continue growing our subscriber base in the coming months” he added.

The mobile operator is partnering BCARD in making U Card a rewarding loyalty card to  own by tapping into BCARD’s extensive range of merchant partners from various industries. Consumers who hold a U Card can enjoy more rewards and benefits every time they shop and dine at any BCARD merchant nationwide.

Meanwhile, Director of BLoyalty Sdn Bhd, Gary Yeoh said the partnership between U Mobile and BCARD augurs well for both parties in providing value added benefits to both U Mobile customers as well as BCARD members.  With the U Card, customers will now have better option in choosing a mobile operator that can bring more benefits to them for their loyalty and patronage.

“As a leading lifestyle loyalty card which represents a wide range of merchant partners from various industries, we believe in customer loyalty and always strive to look for new and exciting merchant partners who share the same vision with us in engaging and building a long-term relationship with the customers,” he added.

In celebration of the U Card launch, U Mobile is offering the first 50,000 customers who sign-up for the rewards programme a FREE 200 U Card reward points that ends October 2013. These lucky customers will also stand a chance to win more exciting prizes, such as 1,000,000 U Card points, 10 BlackBerry Z10 smartphones and 10 3D/ 2N  holiday packages at Berjaya Langkawi Resort. This special promotion ends in December 2013.

To activate the U Card, customers need to register at before they can earn U Card reward points. Customers will have the option to make either full redemption for the products or partial redemption which is a combination of points and cash payments. U Mobile existing customers can collect their U Card at any of U Mobile outlets.

#LiveConnected with #UMobile! For more information about #UCard, please visit

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