貿消部展開Sikap Tulen打擊軟件盜版運動

Cultivating ‘Original’ Culture to Address Software Piracy

Cyberjaya, 24 July 2007 – Cultivating a culture where people will choose to use original software is crucial in addressing software piracy issues in the long term. In view of this, the Ministry of Domestic Trade and Consumer Affairs (MDTCA) launched Sikap Tulen Campaign today. The campaign this year will include a series of activities that will spur businesses and consumers to adopt the ‘original’ culture.

“My vision is to create amongst our people a culture where individuals will want to choose and only use original, bona fide products including software,” said Minister of Domestic Trade and Consumer Affairs, Datuk Haji Mohd Shafie bin Haji Apdal, in his speech at the Launch of the Sikap Tulen Campaign today.

He added, “I want to promote a Malaysian way of thinking and behaviour that understands and respects the intellectual property of others just as each of us respects and cares for our own family and property. It is for these reasons that the Sikap Tulen Campaign is so challenging and so important.”

“Challenging current attitudes and changing mindsets is one of the most difficult and complex of tasks. However, I am convinced not only of the need to do so, but in our ability to rise to the challenge, “ he said.

At the initial stage, there are six components of the campaign – Sikap Tulen Profesional (Professional); Sikap Tulen Pengarah or Sikap Tulen Director; Sikap Tulen Syarikat or Sikap Tulen Company; Sikap Tulen Masyarakat or Sikap Tulen Society; Sikap Tulen Mall IT or Sikap Tulan IT Mall; and OpsTulen.

Sikap Tulen Profesional (Professional) aims at building a new generation of professionals who are personally convinced in using only original software. They are examples of people who live out the Sikap Tulen culture at the workplace, not merely in attitude but also in their actions as true professionals.

Sikap Tulen Pengarah or Sikap Tulen Director aims at developing company directors as champions of Intellectual Property Rights. As owners of companies, they are fully aware of their responsibilities to nurture the Sikap Tulen culture in their companies. Besides that, they are also fully aware of the legal consequences of using pirated and unlicensed software for himself as a director and for his company.

Sikap Tulen Syarikat or Sikap Tulen Company aims at building companies that have processes and policies in place to ensure only original and licensed software reside on the company’s network. Such companies will have regular software audits and software asset management (SAM) policies to nurture a Sikap Tulen culture in the workplace.

Sikap Tulen Masyarakat or Sikap Tulen Society aims at educating society on the benefits of using original and licensed software and nurturing them to respect intellectual property in all areas of their lives.

Sikap Tulen Mall IT or Sikap Tulen IT Mall aims at educating and assisting IT Malls and IT stores in shopping complexes to be piracy-free and also to help Mall management implement good practices and tenancy agreements that promote a piracy free environment for customers.

OpsTulen is the year-round enforcement initiative aimed at addressing the use of pirated and unlicensed software in Malaysia. OpsTulen enforces the Copyright Act 1987 and takes action against those who continue to flout the law after repeated warnings.

The Sikap Tulen Campaign will also include the SAM audit program, advertising campaign, and targeted engagements in the various Sikap Tulen Campaign components.

The Business Software Alliance (BSA) Malaysia Committee’s Chairman for Malaysia, Rama Tiwari, in applauding the Sikap Tulen Campaign said, “Sikap Tulen culture will be the foundation for Malaysia as we move forward in building a knowledge economy, especially with the growing dependence on IT and software in daily business today. We are pleased to see MDTCA taking this approach which deals with the root of the software piracy issues, and we believe this campaign will have a longer and lasting impact.”