eCommerce Opportunities for Brick-and-mortar Businesses Across Five Southeast Asian Countries with Lazada’s Marketplace Platform
Kuala Lumpur, August 13, 2013 – Lazada has officially launched its Marketplace platform in all its markets – an online platform for third-party sellers who aspire to be visible on the region’s most popular online shopping mall.
Lazada is operating a multi-category online shopping mall with almost two hundred thousand products listed and is now offering a platform enabling merchants, both online and offline, to sell their products on any of Lazada’s website in Malaysia, Vietnam, Indonesia, Thailand or Philippines. Lazada’s Marketplace sets new standards in the industry by providing customized support for logistical arrangements, state-of-the-art online marketing initiatives and a tailored shop-in-shop visible to its huge visitor base.
Maximilian Bittner, CEO of Lazada said “the number of partnership requests we received made us realise the massive demand and we are glad to provide this opportunity to all merchants in the region”. Bittner continued: "we started to develop our Marketplace platform in late 2012 as it fits perfectly with our goal to continuously expand our product offering and service level to our customers and partners”. Bittner also believes the platform has the powerful “side-effect” of developing an online eco-system which will create business opportunities supporting economic growth and job creation in SouthEast Asia.
One of the early adapters to join Lazada’s Marketplace was Pineapple Computers in Malaysia, a well-established electronic retailer. Dato Mark Lim, founder and Managing Director of Pineapple Computer said, “We faced aggressive competition from larger players as well as high operating costs, limiting our ability to expand the business, even though our prices were competitive. With Lazada’s Marketplace, its capable workforce, logistic management and delivery system we have grown the business by 38% and have now a visibility to hundreds of thousands of Malaysians that were inaccessible to us previously. Pineapple has entered a new frontier.”