Monday, November 18, 2013

Effective Measure supports Silicon Valley startup accelerator, Founder Institute’s, launch into Thailand

World’s largest startup program launches sixth chapter in Southeast Asia

Bangkok, Thailand NOVEMBER 18, 2013 - The Silicon Valley based, Founder Institute, currently the world’s largest startup accelerator has expanded into the Thailand market, backed by the technology of Effective Measure.

Effective Measure is the Australian founded, leading provider of digital media planning solutions and online measurement in emerging markets, and is supporting the growth of the Southeast Asian entrepreneurial technology sector through a unique regional alliance with the Founder Institute, which was originally forged in Singapore and Malaysia in July.

The Founder Institute, created by a group of seasoned entrepreneurs, has a remit to globalize the innovation of Silicon Valley by fostering local startup ecosystems in promising markets internationally. The program now operates in six locations across Southeast Asia, and has launched 140 companies in the region since 2010.

The expansion into Hong Kong is supported by foundation client Mindshare Hong Kong, part of the global Mindshare media network within the WPP Group. The relationship with Mindshare Hong Kong extends the alliance forged with Mindshare Singapore in January to provide digital campaign Gross Rating Point (GRP) measurement and advertising effectiveness solutions.

In order to support the digital measurement needs of emerging startups, Effective Measure is providing members of the Founder Institute’s new chapter in Bangkok, Thailand with free access to the Brand and Audience digital measurement and analytics solution.

The offer is open to all selected members of the Founder Institute mentoring program for 12 months. The Bangkok chapter will be led by three key operators in the Thai startup ecosystem: Krating Poonpol, Benjamin Ranck, and Charle Charoenphan.

"Thailand in displaying all the hallmarks of emerging as a regional trailblazer in the creation of startup ventures. A significant influx of foreign venture capital has been streaming into the region over the last few months, which major funding incubator programs are leveraging.” said Charle Charoenphan, Co- Director of the Founder Institute, Thailand.

Charoenphan is also the Founder and Managing Director of HUBBA, Thailand's first coworking community for startups, which began the coworking movement in the Thailand.

“The Founder Institute can play a vital role at the earliest stage of company development, in order to prepare founders to build enduring companies, using Silicon Valley best practices and working with best of breed solutions providers such as Effective Measure that can help the burgeoning tech startup sector get its metrics right from the ground up,” he added.

Founder Institute startups will be able to utilise Effective Measure’s comprehensive dashboard which aggregates the online data of their digital assets, allowing for a deeper understanding of their audience and consumer behavior across site, section and cross platform content. The solution also provides assessment of the qualitative and quantitative effectiveness of advertising campaigns and includes mobile and tablet segmentation.

“We are delighted to support the framework of innovation that The Founders Institute is providing through the region. By equipping startup founders with the best resources to get the most out of their own digital assets, we believe that these entrepreneurs will get a competitive edge right from the inception of their journey. We trust that Effective Measure’s insights will prove invaluable to tailoring their offering into the next phase of growth,” said Effective Measure Commercial Director – Thailand, Malaysia and Singapore, Tom Hogg.

Under the Founder Institute’s part-time, four month program, promising startup entrepreneurs can “learn by doing” and launch a technology company through structured training courses, practical business-building assignments, and expert feedback from a large network of business mentors.

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