Nearly 7 out of 10 Malaysians will buy their holidays gifts via a mobile device
Mobile shopping to account for 23% of holiday gift budget, more than 22% from online shopping
KUALA LUMPUR, 25 November 2013 – A Year-End Holiday Shopping Survey conducted by Groupon across 12 markets in the Asia Pacific region has revealed that Malaysian consumers currently score the highest in the region when it comes to making holiday gift purchases from their mobile devices.
Two-thirds (66%) of Malaysians plan to use their smartphones or tablet devices to purchase holiday gifts this year, the highest in the region and significantly above the 53% average in Asia Pacific. In addition, the Malaysian survey respondents stated that they will spend 23% of their holiday shopping budget through a mobile device, higher than Singaporeans (22%), Indonesians (22%) and Hong Kongers (20%). Notably, the 23% mobile shopping spend for Malaysians is now higher than their online shopping spend (22%), showing how mobile-centric lifestyles have become mainstream in Malaysia this holiday season.
Holiday shopping made easy with Groupon
Malaysians plan to give an average of six gifts this year-end holiday season and will spend an average of MYR241 on holiday gifts. More than 7 out of 10 Malaysians (73%) will spend the same amount or more on gifts this holiday season. At the same time, 73% of Malaysians found staying within budget and finding reasonably priced gifts as their top concern for the holiday shopping season.
As an additional measure to help welcome the year-end holiday cheer, Groupon’s Give and Gift shop (http://www.groupon.my/giftshop) has gone live to assist Malaysians to find incredible deals and shop with added convenience. The microsite will be available until the 26th December 2013 with six categories designed to cater for specific gift preferences during the Christmas season, namely For Him, For Her, For Kids, Foodie, Pampered and Best-selling. These categories were constructed based on the Holiday Shopping Survey, which indicates the following top 10 most popular categories (products and vouchers) for Malaysians this year-end holiday shopping season:
1. Restaurants (61%)
2. Holidays (47%)
3. Clothes & shoes (47%)
4. Beauty products (43%)
5. Personal electronics (42%)
6. Entertainment (34%)
7. Spa treatments (33%)
8. Toys (32%)
9. Books and music (29%)
10. Jewellery (29%).
For further information regarding Groupon Give & Gift Shop, visit www.groupon.my/giftshop.