Nokia Launches MixRadio with Play Me – the World’s Simplest Music Service

New global service offers personalised radio station with one touch

21st November 2013 - New York, Nokia today launched Nokia MixRadio with Play Me in 31 countries around the World. The free music streaming service learns from listening habits to deliver people a personalised radio station, at the single touch of a button.

Nokia MixRadio builds on the acclaimed Nokia Music streaming service launched in 2011 to streamline the experience of discovering music on the go. It takes people straight to the music with a new ‘Play Me’ button, which delivers a personalised radio station that is unique to every user.

Nokia MixRadio encourages user personalisation with simple ‘thumbs up’, ‘thumbs down’ and artist ‘favourite’ features that hone the music selections it delivers. The service also offers hundreds of expert and celebrity curated mixes free of adverts, sign ups or subscriptions. Mixes can be saved for offline listening during times without signal such as underground travel, as well as reducing data use and costs.

Jyrki Rosenberg, VP and Head of Nokia Entertainment, said: “Today we are making our mission clear, to provide the most simple, personal radio streaming service available. Nokia MixRadio marries simplicity with an incredible level of personalization, for a mobile first approach that will help everybody, not just the avid music fan, enjoy and discover new music for free.”

He adds “It’s as easy as turning on the radio, but you’re in control - just one touch of Play Me provides people with their own personal radio station, free of adverts, sign ups and sign-ins. You can even skip songs you don’t like, as well as build your station around your likes and dislikes with the unique thumbs up and down feature.”

Music legend and producer behind Chic and Daft Punk’s global hit Get Lucky, Nile Rodgers, joined Nokia MixRadio for the launch event in New York, where he announced a series of exclusive mixes he has created and shared through the new MixSharing feature. It allows people to share three full tracks of a mix with their friends through social media or SMS, which can be listened to online at www.mixrad.io, free of charge.

Nile said of the service: “Radio has always been the way most people discover new music, but the format hasn’t really changed since the 50’s. I love MixRadio because it’s radio for the digital generation, simple, immediate and unique. And the MixSharing feature means people can create and transmit their own radio station! More people discovering great music is always a good thing.”

Nokia MixRadio with Play Me is now available to Nokia Lumia owners in 31 countries, making it the most global personalized streaming service in the world. Featuring a new logo and look for the service, it can be downloaded today at www.windowsphone.com/store