MEDIA PRIMA DIGITAL & MEDIA PRIMA RADIO NETWORKS INTRODUCES ‘TONTON MUSIC’

KUALA LUMPUR, Monday, 27 January 2014 – Media Prima Digital (MPD), Malaysia’s No. 1 Digital Media Group in collaboration with Media Prima Radio Networks (MPRN) launched ‘Tonton Music’, a new music portal on 26th January 2014 in conjunction with Anugerah Juara Lagu (AJL28) by TV3. This one stop music portal is accessible through www.tontonmusic.com.my.

Media Prima Digital is the digital arm of Media Prima Berhad which operates Tonton (www.tonton.com.my), the multiple award-winning and number one Malaysian video portal with over 3.5 million registered users with over 1.5 million monthly unique visitors, up to8 million monthly video views and over 27.6 million monthly page views.

Media Prima Radio Networks, also a subsidiary of Media Prima Berhad operates 3 radio stations, targeting youth below 35 years of age with Hot FM, Fly FM and one FM. Together they have over 4.4 million followers across multiple social media platforms and it is a huge achievement for a radio network of competitive nature. Listeners will be able to gain access to all information and on ground activities of these 3 radio stations through their respective social media accounts.

Media Prima Digital together with Media Prima Radio Networks are proud to introduce ‘Tonton Music’, an amazing platform for music fans to enjoy music and entertainment through audio streaming. For a start, ‘Tonton Music’ has all 12 studio and live versions of AJL28 finalists’ songs as well as the hottest new music on Fly FM, Hot FM and one FM.  By March 2014, the portal will have one of the largest local music content libraries in the industry, with over 700,000 songs including International music and millions by end of the year.  ‘Tonton Music’ is the first music portal in the country to offer a free mobile streaming service and the first to have a fully integrated digital music service in the world. This portal is also a unique representation of brand extensions for Hot FM (Malay), Fly FM (English), one FM (Chinese) & 9X TV9 (Indie).

“With the success of Tonton, Media Prima Digital is in the best position to introduce ‘Tonton Music’, to further strengthen the brand and increase the number of users.  We are confident that this music portal will gain a strong following with the rapid growth of the digital space.  We see this as an opportunity to offer more to the users as another form of entertainment,” said Datuk Zainul Ariffin Mohammed Isa, Chief Executive Officer, Media Prima Digital.

“’Tonton Music’ is a smart collaboration with Media Prima Digital.  It is an ingenious partnership to bring digital savvy music fans together.  It’s not just about being trendy but an evolution that clearly shows how important technology is in your daily lives.  This idea will not only take the radio brands to another level but also fulfil Malaysians’ appetite for music by being able to listen to a massive variety of songs anytime, anywhere,” said Mr. Seelan Paul, Chief Executive Officer, Media Prima Radio Networks.

Through this portal, Media Prima Digital aims to gain a strong foothold of digital music distribution in the country and also expand its digital advertising avenues.  To enjoy and experience ‘Tonton Music’, log on to www.tontonmusic.com.my today!