By: KT Ong, general manager, Consumer and Commercial Business, Dell Malaysia
At Dell, we are uniquely positioned to help customers address any challenges and deliver real value to businesses with our end-to-end IT solutions and services. Through four key themes, Transform, Connect, Inform and Protect, we hope to help customers improve their IT agility through transformation in the data center; increase productivity by enabling the next generation workforce to connect securely to the corporate data anywhere, anytime and on any device; gain control of the data deluge and use this information to gain competitive advantage; and protect their organization from external or internal IT security threats. These themes will become even more relevant in 2014 as we encounter further impact from cloud computing, BYOD, social media, big data analytics and security.
1. One Cloud Does Not Fit All
In the past, most organizations jumped on the cloud computing bandwagon, adopting cloud services with no regard towards their company size or nature. However, cloud computing has reached an inflection point, and as Forrester predicts in its Cloud Computing Playbook, enterprises today recognize that they need a comprehensive strategy before partaking in the cloud.
In 2014, organizations will increasingly realize that one cloud does not fit all. There will be more interest on the options available, including the type of cloud – public, private or hybrid, as well as how to ensure the security of data moving in and out of the cloud. Security will naturally remain a primary concern, especially with employees leveraging free cloud services and social media sites to transfer corporate files.
2. CYOD, the new BYOD
Enterprises across Asia Pacific have been experimenting with the concept of Bring Your Own Device (BYOD), allowing employees to bring their personal computing or mobile devices to work. BYOD, however, comes with its own set of challenges. CIOs continue to fret over the loss of control over devices, and worry about allowing corporate networks to become vulnerable to employees’ personal data, viruses, apps, open ports and cloud services.
An alternative mobility business model that Dell sees businesses exploring in 2014 is Choose Your Own Device (CYOD). CYOD bridges the gap between employee choice and CIOs’ need to manage and secure the organization. It enables organizations to offer their employees a choice of a company-approved device with the appropriate security and standardization. With CYOD, CIOs can easily manage the deployment of multiple device options with the right security configurations.
3. Moving Beyond Transactions to Digital Relationships with Social Media
Today’s connected consumers are individuals, with unique interests. Social media makes it easier for organizations to understand, connect and deliver to their target audience in more relevant and personalized ways. This real-time strategy is gaining popularity, especially since customers often have the best ideas and insights, being the end-users of various products and services.
Dell is a firm believer of learning from customer feedback. Social media has helped us deliver the precise products and services our customers need to be successful. Social media will continue to become more than a tool for companies in 2014 – it will become an extension of any brand and their relationships with their customers.
4. Big Data Analytics Gets Simpler to Deploy
Big data analytics are used by organizations in an effort to better run their operations and understand their businesses, their customers and constituents and the environments in which they operate. Influenced by others who have successfully used big data, organizations are keen to find out how they can leverage insights from big data analytics to benefit their business.
However, converting data to decisions is made difficult when you consider the increase in data volumes, velocities, varieties and volatility. There is also the added consideration from the growth of event and machine-generated data. Unfortunately, not all organizations are ready to make the capital-intensive investments in hardware nor have the in-house skill sets to build and maintain a complex big data analytics infrastructure.
There is thus business opportunity to develop new analytical models and supporting tools to help organizations deal with big data and leverage analytics simply, and this will be more apparent in 2014. Options to leverage big data analytics will increase - from outsourcing data analytics to cloud-based service providers to purchasing simple data analytics start-up kits.
5. Security at the Core of Business Strategy
The major challenges impacting IT today make it crucial for organizations to move away from managing security in silos. Organizations will increasingly embrace a holistic strategy focused on connecting security to the infrastructure, information and applications that are critical to the organization.
In this age of increasing risk, organizations can no longer have security as just a component of its IT strategy. Instead, they have to learn that security is very much the business strategy in 2014. The aim is to protect data wherever it resides – on the network, in the cloud, or on mobile devices.