IDC Reveals Malaysian Companies are Prepared to Develop Mobile Strategies in 2014

KUALA LUMPUR, March 24, 2014 – International Data Corporation (IDC) recently revealed that Malaysian organizations are in the early days of mobility adoption and 40% of the organizations are planning to take steps to develop proper mobility strategies to support their businesses.

In a survey done by IDC among Malaysian enterprises recently, over 50% of the organizations are utilizing either Bring Your Own Device (BYOD) or corporate provisioned mobile devices but 55.3% of these organizations have no solutions to manage the devices. IDC forecasts that over 7 Million smartphones and close to 2 million tablets are expected to be shipped in Malaysia in 2014 and many of these will be used for work.

(L to R) Ian Song and Daniel Pang.

"Malaysian organizations are still behind the curve on mobility adoption, and many are still trying to figure out how to manage devices at the workplace. Organizations that have started integrating business processes with mobility have largely focused on basic processes such as sales, customer relationship management (CRM) and operations but have lacked emphasis on more advanced processes such as enterprise resource planning (ERP) and analytics. It is encouraging to see that even though mobility adoption has not reached mass proliferation, Malaysian organizations have been looking at a more strategic approach to deploying mobility," says Daniel Pang, ASEAN Research Manager, Client Devices, IDC Malaysia.

The survey results also showed that:
• 83% of full time Malaysian employees are using personal smartphones at work and
• 77% of full time Malaysian employees are using their own smartphones at least few times in a day at work

"Malaysia, like its neighboring country, Singapore, has a higher than average representation of smartphones or BYOD. However, the lack of well defined enterprise mobility strategies and the use of policies in Malaysian organizations may negatively affect user productivity at work,” said Ian Song, Research Manager, Enterprise Mobility, IDC Asia/Pacific.

Ian continued, “While many organizations have stated that developing mobility is one of their top priorities in 2014, IDC believes that having a clearly defined mobility strategy and effectively engaging solution partners are the only way to overcome organizational and technical challenges to address multiple aspects of mobility management and enablement.”