Monday, April 7, 2014

BuzzCity Strengthens Global Growth Strategy with Online Display Ads across Desktops & Laptops

Simplifies implementation of cross-device campaigns for advertisers & publishers

KUALA LUMPUR, 7 April 2014 – As part of a strategic move to strengthen its global growth strategy, Buzzcity today announces that it is now extending its online display advertising to include desktops and PCs. The new initiative is in addition to BuzzCity’s already established global mobile advertising platform. The desktop/PC offering supports both Microsoft Windows OS and MAC OS and primarily works on a commercial cost per click (CPC) model.

BuzzCity announced this strategic growth plan late last year, in response to increased cross-device surfing behaviour among consumers and demand from media buyers and agencies for integrated digital buys. According to recent BuzzCity research, 27% of mobile users express intent to purchase a laptop or PC in the next 12 months.

Dr KF Lai, BuzzCity founder and CEO, comments “While BuzzCity continue to be ‘mobile first’, this new initiative empowers both advertisers and publishers to reach out to their customers via a multi-screen, integrated experience. It also allows BuzzCity to provide deeper insights to consumers’ surfing behavioural patterns across multiple devices”.

Lai continues: “Our experience of managing both advertisers and publishers in a dynamic and fragmented mobile device market makes the inclusion of PC relatively straightforward exercise for us”.

This initiative allows advertisers to quickly launch online display campaigns targeting mobile or desktop devices. Campaign monitoring and tracking can be executed at ease in real time for both mobile and desktop devices.

Publishers can almost immediately kick-start their monetisation programme with BuzzCity for both mobile and desktop devices without further changes to their ad codes. Existing BuzzCity publishers can seamlessly introduce their desktop properties to begin monetizing their traffic.

Dr Lai concludes: “As we embark on this global growth strategy, we predict our desktop forecasts to contribute an additional 20% increase in revenue to the business for 2014. This will be in addition to the global mobile revenue which has been steadily growing at a rate of 50% year-on-year”.

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