WECHAT USHERS IN 2013 WITH ITS FIRST TVC ON MALAYSIAN SCREENS STARRING SUPER DUO TAIWAN AMBASSADORS – RAINIE YANG AND SHOW LO

Kuala Lumpur, 5 January 2013 – WeChat, the touted all-rounder social messaging application created by China’s Tencent, plans to expand its users in Malaysia’s growing market for smartphone application with its first TV commercial on Malaysian screens beginning this 7th January 2013. WeChat’s growth will soon hit 300 million user accounts milestone globally this January 2013 after hitting its whopping 200 million mark just four months ago.

 “We intend to increase the user adoption in Malaysia through this very first WeChat TVC airing in Malaysia and continue to gain momentum here on top of the already well-developed base of users,” said Louis Song, Country Manager of Malaysia and Singapore in Tencent’s International Business Group. “Malaysia is a very strong market like Hong Kong, Taiwan, Singapore, and Thailand – we are witnessing a strong growth in mobile application platforms.”

WeChat’s star studded TVC for Malaysia features Asian Dancing King, Show Lo and all-rounder artist, Rainie Yang from Taiwan. Their joined forces created “The Super-Duo Ambassadors” leading to an all new mobile messaging application ambassadorship buzz. Both stars’ friendship has stretched over a long period of time and has allowed them to work closely with each other with much understanding. In this 30-seconds TVC, Rainie and Show expresses a hint of romanticism and cheeriness through WeChat’s simplest functions – text messaging, voice messaging and emoticon services. WeChat’s TVC illustrates how WeChat can be of so much convenience even when you are occupied.

 “Moments is one of my favorite WeChat features. I am able to keep in touch with the people I love by simply posting up images of my daily stories alongside captions to further elaborate the image. There, a sense of communication happens too as people start commenting on the images,” Show said. Rainie enjoys the WeChat Group Chat function as it “conveniently helps me arrange meet-ups with my friends”.

Catch this simple yet exciting TVC on your feel good channel, NTV7 and channel TV8 as well as Astro Wah Lai Toi (Channel 311), Astro AEC (Channel 301), Astro Hua Hee Dai (Channel 333), Astro Shuang Xing (Channel 324), Astro TVB Xing He (Channel 314), Astro TVB Classic (Channel 305), Astro TVBS Asia (Channel 317), Astro TVB Entertainment (Channel 313), Astro Celestial (Channel 322) and Astro Jia Yu (Channel 304).

WeChat provides an innovative user-experience by infusing social networking capabilities into its versatile features. Through WeChat, users are able to make friends and connect with each other in an instance of a click with features “Look Around”, “Shake” and “Moments”.

Supported on Wi-Fi, 3G, and 4G data networks, WeChat is an extension to its user’s social life with creativity, fun, flexibility and convenience all in an application.  The social networking mobile application is now available on iPhone, Android Phone, Windows Phone and Symbian platforms.


WECHAT微信2013年开年第一炮！

台湾超人气偶像小猪罗志祥、杨丞琳合体双代言首波电视广告1月7日袭马！

吉隆坡1月5日讯 –WeChat微信，一款由中国腾讯所开发的超人气多功能手机通讯程式，计划在马来西亚智能手机用户市场取得更高增长率。配合用户人数增长计划，微信首个电视广告将自2013年1月7日起开始在马来西亚各大电视台强力放送。微信全球用户人数在4个月前突破2亿人，预计至今年1月的用户人数将再创新猷，达到历史性新高的3亿名用户。

 “我们希望借助这首个电视广告的播放推高微信在马来西亚用户人数并在现有用户基础和发展势头上继续成长，” 腾讯国际业务部新加坡、马来西亚国家代表Louis Song说，“马来西亚的市场就如香港、台湾、新加坡和泰国市场般强大，我们躬逢其盛亲身见证手机程式平台的强劲增长。”

微信在马来西亚播放的电视广告汇集台湾两大人气偶像亚洲舞王小猪罗志祥和全方位艺人杨丞琳。这两名份属好友的艺人共同参与促成难得的“双代言人”，轰动一时。多年以来的深厚交情让两人合作起来默契十足。在历时30秒的电视广告中，杨丞琳和罗志祥互用微信最简易的功能---文字短讯、语音短讯和表情符号拉近彼此距离，散发似有若无的暧昧情愫。电视广告也展示了微信强大且方便易用的功能，让用户在百忙之中亦能与亲友保持密切联系。

 “朋友圈是我最喜欢的微信功能之一。只要张贴我的生活照和文字，我就能和所爱的人保持联系。而且大家还可以针对照片给评论，促进沟通哦，”小猪罗志祥说道。杨丞琳则爱用微信的群聊功能，“因为它很方便我和朋友保持联系和见面。”

这个精彩的电视广告将在以下频道播出：NTV7、八度空间、Astro华丽台(频道311)、Astro AEC (频道301)、Astro欢喜台(频道333)、Astro双星(频道324)、Astro TVB星河(频道 314)、Astro TVB经典台(Channel 305)、 Astro TVBS Asia(频道317)、Astro 无线娱乐新闻台(频道 313), Astro天映(频道322) 及 Astro家娱(频道 304)。

微信把社交网络的特性融入诸多功能里，为用户提供创新的使用者体验。透过微信，用户只要选用“附近的人”、“摇一摇”和“朋友圈”功能， 弹指之间就能结识新朋友并保持联系。

微信支援Wi-Fi，3G和4G网络，并集创意、乐趣、弹性和便利于一体，让用户的社交生活获得无限延伸，不受时间和空间的限制。微信支援iOS、Android、Windows Phone、Symbian、黑莓 等多种平台手机。