Groupon celebrates the successful end of WWF-Malaysia’s Earth Hour 2014 with Penangites at a special commemorative night walk
KUALA LUMPUR, 8th April 2014 – As a part of its commemoration of Earth Hour 2014, Groupon Malaysia recently collaborated with WWF-Malaysia to raise funds and awareness around the popular annual initiative encouraging sustainable living amongst Malaysians.
“Over the years, WWF’s Earth Hour initiative has become a key symbol in the constant challenge to create awareness around the conservation of our world. We at Groupon Malaysia are proud to have had the opportunity to play some part in supporting this year’s initiative, and also thank our valued Groupon subscribers for their meaningful contributions.” said Rafiq Razali, General Manager of Groupon Malaysia.
Raising a total of RM 20,545 via a donation Groupon deal, the full proceeds generated from the initiative will be used to support WWF-Malaysia’s initiatives towards the conservation of the environment. “The enthusiasm of Malaysians, especially when it comes to matters of helping out others is incredibly heartwarming for us at Groupon Malaysia and drives us towards creating even more opportunities for Malaysians to take collective action,” Rafiq added.
First introduced by WWF in 2007, Earth Hour is a platform which emphasizes the importance of living a sustainable and green lifestyle. The platform advocates key “green living” practices which will assist in the reduction of the human carbon footprint and in turn curb the degradation of the planet’s natural resources and environment for a better future where man lives in harmony with nature.
“WWF-Malaysia appreciates and applauds Groupon Malaysia’s support of our efforts to expand and extend the concept of green living in Malaysia. By being a part of the Earth Hour 2014 campaign, we believe that Malaysians are now more aware of what could be done and better understand their roles in protecting our environment,” said WWF-Malaysia’s General Manager of Marketing, Mr. Yeap Chong Wei.
For further details on:
Groupon Malaysia, visit www.groupon.my
WWF-Malaysia, visit wwf.org.my