Friday, April 11, 2014

Samsung & Deezer sign major European music deal

Singapore – April 10, 2014 – Samsung Electronics Co., Ltd., announced today a key partnership with one of the world’s largest and most diverse music streaming services, Deezer.

With the launch of Samsung’s new Galaxy S5 smartphone, Customers will be given six months of free access to Deezer’s Premium+ service, delivering enhanced sound quality (320kbps) and access to music recommendations by Deezer’s own network of music editors. The offer represents added value to the customer of up to €60.  

The deal will significantly boost the quality and availability of music content across Samsung’s range of devices, opening up Deezer’s catalogue of more than 30 million music tracks to its customers for free and without advertising for six months.

Almost one third (30%) of smartphone owners worldwide use their devices for on-demand streaming services2, helping to make streaming the fastest growth area in digital music. The partnership with Deezer will ensure that Samsung supports this trend and continues to make content available in ways that enrich consumers’ lives.

Lee Epting, Vice President of Samsung Electronics Media Solution Center Europe said: “This is a significant partnership for Samsung, signaling our commitment to securing the best possible content for our customers.

“The digital music market is evolving at a phenomenal pace, with people placing less importance on physical ownership and caring more about the availability of music and its accessibility. Our partnership with Deezer offers consumers instant access to a rich and diverse catalogue of content that can be streamed over Samsung’s growing range of connected devices.”

Axel Dauchez, CEO of Deezer, said: “This is a momentous collaboration. Samsung is creating some of the most innovative devices around at the moment, while we’re offering the most intuitive and personalised music service there is. Together we are in a position to offer people the best music experience available.”

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