WECHAT SEES STELLAR GROWTH AND SUCCESSFUL CAMPAIGNS WITH ASTRO GEMPAK, ERA FM AND CHATIME.

Votes on WeChat surged, with over 75% of total votes on Astro Gempak and Era FM WeChat Official Account for the Astro MeleTOP Awards.
Era FM WeChat Official Account followers has grown a whopping 128 times since December 2013.
Chatime reported a 16.39% increase in fans throughout the 15-day ProsperiTEA campaign.

MALAYSIA, 11 April 2014 – WeChat, the leading mobile social communication application for smartphones, is proud to announce stellar growth from campaigns with Chatime, Astro Gempak and Era FM. WeChat became the major choice for fans with 75.8% out of 1.2 million votes across all voting platforms for the Astro MeleTOP Awards hosted by Astro Gempak and Era FM. As for Chatime’s Official WeChat Account, Chatime enjoyed a 16.39% increase in its followership to more than 100,000 followers throughout its promotional ProsperiTEA campaign.

Besides being the most popular voting platform for the Astro MeleTOP Awards, Era FM’s Official Account has grown a whopping 128 times in a short time span of 3 months throughout the campaign.

“We are very pleased with the results of these two major campaigns with Astro Gempak, Era FM and Chatime. In 2013 alone, WeChat experienced a significant jump in growth in the local and international market with major lifestyle brands getting on board such as Chatim, Astro Gempak and Era FM. The growth in followership and WeChat usage for these two campaigns will serve as a testament to WeChat’s popularity among Malaysian users. We are committed to innovate, and will continue to bring the best-in-class user experience to our users, together with our partners.” said Louis Song, Country Manager of WeChat Malaysia and Singapore.

App Growth in Malaysia
WeChat gained massive followership in Malaysia since its arrival with over 90% penetration rate among smartphone users in Malaysia. Besides that, Google Trends 2013 reported WeChat as the only application in the top ten searches for Google in Malaysia. WeChat’s immense growth as an application in Malaysia is also proven by being the most downloaded free application on Google Play Malaysia and one of the most downloaded messaging application on App Store Malaysia.

For more information about WeChat and its features, visit www.wechat.com.