Monday, May 19, 2014

WeChat All-Star Race Comes Live to Double Up Excitement and Push Social Gaming Feature

  • WeChat All-Star Race contest to double up user excitement with a chance to play with celebrities in an exciting offline competition
  • First WeChat Online to Offline All-Star contest in Southeast Asia region exclusive to Malaysia to expand its social gaming presence in the nation’s mature smartphone market
MALAYSIA, 19 May 2014 – WeChat, the leading mobile social communication application for smartphones, is launching WeChat All-Star Race, an online to offline contest for users to compete under six participating celebrity teams. The first online-to-offline gaming event WeChat contest held in the Southeast Asia and exclusive to Malaysia currently, the contest aims to cater in more excitement and anticipation for WeChat Games as well as to enhance the strong presence of the app in the social gaming scene in Malaysia.

“WeChat constantly find ways to bring fun and excitement to our users through our app, particularly in Malaysia where the users are significantly more active in socializing and enjoying the WeChat experience.” said Louis Song, Country Manager of WeChat Malaysia and Singapore. “The WeChat All-Star Race aims to deepen our engagement with our users by providing an innovative and meaningful social experience online and offline with their favourite celebrities.”

In Malaysia, WeChat has proven to be a popular social communication tool with its innovative app features besides messaging. The app has a penetration rate of 90% among smartphone users and more than half of smartphone users have downloaded WeChat. With the launch of WeChat Games in Malaysia earlier this year, the WeChat All-Star Race contest continues to drive stronger social gaming presence in Malaysia. 

WeChat All-Star Race Rules and Regulations
The WeChat All-Star Race will feature six popular Malaysian celebrities where WeChat users can participate under their team to compete against each other for the finals, which will happen on-ground at Paradigm Mall on 15 June 2014. Besides being able to play for their favourite celebrities on WeChat Speed online, the top three players from each team will be invited to compete in the finals with the celebrities. The next top player in line will be selected to join the finals if one of the top three is not able to. Winners with the highest overall team score as well as individual score will be rewarded with lucrative prizes at the end of the contest, with a total prize pool of more than RM15, 000.00.

WeChat users can join the contest by downloading and installing the latest WeChat Speed (v1.0.2.0). They will be able to join their favourite team after each play, or by directly tapping All Star Race. Scores will then be automatically submitted to the All Star team of choice. For WeChat users who would like to change their teams halfway across the contest, they may do so with their scores discarded from the previous team.

The six celebrities will be Adam C, Adrian Chan, Diana Danielle, Elfira Loy, DJ JJ and Yumi Wong, and users will be able to join them when the contest is open to the public. 
For more details on the contest’s schedule, kindly refer to the table below:

19 May to 5 June
WeChat All-Star Online Race: Users could join celebrity teams in the app by participating in the contest.

Announcement of celebrity teams on WeChat and WeChat Malaysia Facebook on 19 May 2014.

Top 3 players per team to be invited to the final offline competition with the celebrities and win the contest prize.
15 June
WeChat All-Star Race finals at Paradigm Mall with celebrities.

WeChat Speed is currently one of the top free games on the Android Google Play Store with over 500,000 downloads.

To join in on the adventure, check out:
iOS App Store:
Google Play Store:

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