MAXIS LAUNCHES LOCATION-BASED ADVERTISING SERVICE

• New advertising channel uses cell location technology to deliver relevant offers and promotions to Maxis myDeals customers
• Customers instantly enjoy deals and promotions received via SMS on their mobile phones
• Advertisers and brands can reach out to customers at the right place and time, with the opportunity for further engagement
• Maxis location-based advertising service now available in over 15 destinations
• Enables brands and consumers to benefit from customised advertising

Kuala Lumpur, 14 June 2013. Maxis Berhad (Maxis), Malaysia's only integrated communications service provider, has introduced Maxis’ Location-based Advertising (LBA), a service for brands and advertisers to reach out to Maxis myDeals customers at the right place and time using cell location technology. The service, which can be time based as well, enables advertisers to select the demographic profile of their target customers and apply it to their preferred destination to deliver the right message or promotional offer to customers.

Maxis & Hotlink customers who are members of myDeals will be able to enjoy these customised offers each time they walk into a specific location where Maxis’ LBA is available. Once the system detects their presence, an SMS will be sent to them at no charge with the featured promotional offer. Maxis’ location-based advertising service is now available in over 15 participating shopping destinations, including leading popular malls in the Klang Valley such as Mid Valley Megamall, 1 Utama, Sunway Pyramid, KLCC, Pavilion and The Curve, as well as other attractive shopping locations such as KLIA, LCCT and Genting Highlands. By year end, the service will be available in over 25 destinations throughout Malaysia. This platform will also empower small & medium-sized companies to use SMS-based location-based advertising to attract customers who are already in the vicinity, who are more likely to visit their establishments.

T. Kugan, Head of Digital Services, Maxis Berhad, sharing with advertisers the details of the Maxis Location-Based Advertising service, during the launch event at TGV One Utama yesterday.

T. Kugan, Maxis’ Head of Digital Services said, “With the introduction of location-based advertising by Maxis, we’re the first in providing an extremely practical mobile channel for advertisers to reach out to consumers. This will enable them to target specific customers who are already in high traffic areas and engage them directly via the mobile medium. Importantly, customers have the choice to receive such notifications and when they do, it is a win-win proposition since they will be able to instantly and conveniently enjoy offers located around them. The location-based advertising service is engaging, direct and cost effective as advertisers get targeted results for their marketing spend. Essentially, it provides a platform for brands to reach out to customers with relevant products and services, at the right place, right time.”

Maxis’ new service has already garnered the interest of advertisers from the financial, tech and FMCG industries, with 21 brands signing up as launch partners. They are CIMB, TGV, HTC, LG, Mom’s Care, Crocs, Sketchers, Philips Avent, Ralph Lauren, Davidoff, Calvin Klein, Nestle (Milo 3 In 1), Lancome, Shu Uemura, Cadbury, Guess, GAP, La Senza, Biotherm, Kerastase and Kiehl’s.

In conjunction with the launch which was held in TGV 1 Utama, Maxis surprised 200 customers with free movie passes that were offered via the new channel. Customers who visited 1 Utama received an SMS with the offer, and redeemed their movie pass by simply flashing their SMS at the special counter set up for the occasion.

Maxis customers delighted to have received free movie passes, offered in conjunction with the launch of the Maxis Location-Based Advertising service, which was held at TGV One Utama yesterday.

The launch of Maxis’ Location-based Advertising service represents a clear progression in Maxis’ offerings of innovative and integrated services. In 2011, it launched Maxis myDeals, with 4 million members to date, and in 2012, launched its Best Integrated Go-To-Market (B.I.G) Media which offers advertisers one of the largest and most effective reach in Malaysia, with a potential audience of Maxis vast customer base. The location based advertising service is now a key service within this integrated platform which include other services such as myDeals, MYLAUNCHPAD, text alerts and Mobile banners.

To join Maxis myDeals and receive free shopping deals and offers using the location-based advertising service, customers need only send an SMS with the keyword JOIN to 8001, or visit www.myDeals.com.my. Meanwhile, advertisers keen to explore the potential of Location-based Advertising can send an enquiry to adsales@maxis.com.my.

Malaysia Airlines Partners CIMB Bank to Offer Additional Online Payment Convenience via CIMB Clicks

Tuesday, 29 July 2008 . Petaling Jaya: Travelers booking Malaysia Airlines flights online now have the added convenience of making payments directly via CIMB Clicks, the internet banking portal of CIMB Bank. The service is now available at www.malaysiaairlines.com for customers registered with CIMB Clicks.

Peter England, Head of Retail Banking, CIMB Bank and Dato’ Bernard Francis, Senior General Manager of Network and Revenue Management, Malaysia Airlines officially launched the service today.

From L-R: Peter England, Head of Retail Banking, CIMB and Dato' Bernard Francis, Snr Gen Manager Network Revenue Management, Malaysia Airlines officially launching the CIMB Clicks online payment option.

"This is another innovative solution from CIMB Bank, this time to meet the needs of sophisticated travelers who book their flight tickets," said England. "CIMB Clicks is convenient and fast, and enables our customers to perform banking transactions in a secure and reliable environment. To date, we have over 250 bill payment facilities for our internet banking customers," he elaborated.

Payments made via CIMB Clicks are debited automatically from the customer’s savings or current account in real time. "There are also no interest charges or fees for this convenience, which is available anywhere in the world, 24 hours a day, 7 days a week," said England.

Francis said: "This is yet another seamless and flexible offering, which will ensure that our customers who do not have credit cards, will still be able to enjoy Malaysia Airlines’ attractive online offers. This payment facility is now available for all Malaysian Ringgit fare transactions.

"We are also exploring similar partnerships with other establishments. By simplifying our customers’ air travel transactions, we are sure that more customers will buy online as it is not only more cost effective, but it also means that travelers can view, select and purchase value-for-money deals from Malaysia Airlines from the comfort of their homes and workplace," he added.

The online payment facility via CIMB Clicks is simple and user-friendly. Once the flight booking has been confirmed at www.malaysiaairlines.com, the customer will be directed to the payment page, where they select CIMB Bank and the account for the payment to be debited.

CIMB Group Enhances Operations with Fuji Xerox Technology

Project Wins CIMB Group 2008 Financial Insights Innovation Asia Award(From L to R) Maria Wen Vice President, Business Operations Fuji Xerox Asia Pacific Pte Ltd (Malaysia Operations), Iswaraan Suppiah Head, Group Information and Operations Division, Sulaiman Tahir Head of Consumer Sales and Distribution CIMB Bank Berhad.

Wednesday, 7 May 2008. Petaling Jaya: CIMB Group’s collaboration with Fuji Xerox to automate account opening processes at CIMB Bank branches nationwide has won the Group the 2008 Financial Insights Innovation Asia Award. The Accounts Services Automation (ASA) project was initiated 9 months ago to introduce a paperless processing system, using Fuji Xerox’s cutting-edge Documentum Imaging technology.

This project has been recognised by the Financial Insights Award as one of the most innovative uses of technology in Asia. CIMB Group competed against top-tier banks in Asia-Pacific for this prestigious award that attracted over 120 applicants in various categories.

Iswaraan Suppiah, Head of Group Information and Operations, CIMB Group, explained that the ASA project will greatly improve the Bank’s delivery of products and services to its customers. He said: “The ASA project aims to improve the Bank’s operational and process efficiencies in an economical way. It also provides a platform for us to undertake ‘regional hubbing’.”

By automating the account opening process, the average branch queue time has fallen by over 60%. The average cost of opening an account has also fallen by 40%, resulting in substantial cost savings. “Our branches have recorded significant growth in the number of new accounts since the phased implementation of the ASA project,” said Iswaraan. Further, the paperless processing system is environmentally-friendly and has reduced the need for physical storage space.

“Previously, much time and effort was spent on re-processing incomplete forms, causing delays to the customer and higher costs. This is less of an issue today, as the entire process from branch to back-end has been re-engineered and automated,” said Iswaraan. He added that the Bank has benefited from better controls and enhanced data quality.

Fuji Xerox’s document imaging system captures, classifies and indexes relevant images for easy storage and retrieval. Documents can be created, reviewed, approved, shared and re-used across CIMB Bank branches, and potentially across CIMB Group’s regional network.

“Over the last 9 months, Fuji Xerox and CIMB Group have raised each other’s understanding of and commitment towards a whole new standard of document processing. We are honoured that we were given the opportunity to demonstrate the breadth of our capabilities in architecture design, and technical and solution development, to the banking industry”, said Maria Wen, Vice President of Business Operations, Fuji Xerox Asia Pacific Pte. Ltd. “It is truly exciting to work with one of the most dynamic universal banks in this region as their total document solutions partner,” she added.