M-Commerce to gain more than 50% of traffic share

PricePanda records large growth of mobile traffic share

Berlin, March 20th, 2014 – The importance of M-commerce in the world economy has grown tremendously, as the traffic deriving from retail websites has been augmented from mobile devices. Smartphones and tablets have gained popularity and now are people´s everyday necessities. But what do people do when typing on their mobile devices? As the share of mobile traffic on its website has been growing constantly over the last year and now accounts for 45%, PricePanda (www.pricepanda.com), the leading price comparison website, predicts that soon the majority of visits on retail websites will come from mobile devices. Reacting to the growing popularity of M-Commerce PricePanda launched a mobile app that is available for iOS and Android last October and a mobile optimized website, both of which are regularly updated.

Christian Schiller, co-founder of PricePanda: “As M-commerce empowers users to make quick shopping decisions at any time and place, it satisfies the needs of our today´s society for flexibility. In November last year only a third of the entire traffic on our website originated from smartphones and tablets. We now have a record of 45% and are optimistic that this growth is not about to stop. In last December, especially the Christmas shopping period greatly pushed M-commerce, resulting in mobile traffic rocketing by 6%. Until now the mobile traffic on PricePanda gained two percentage points each month in this year. If this growth will continue in June the 50% mark will be broken creating a huge drive of traffic.”

Along with the growth of traffic through M-commerce, sales have grown, too. A study by research company Emarketer revealed that M-commerce sales made up 16% of the entire retail E-commerce sales last year. In the future, this share is expected to grow by three percentage points per year up to a quarter in 2016.

Therefore M-commerce will become a fundamental part of the economy as it contributes in two ways: On the one hand people make purchases from their mobile devices and consequently push online sales, but on the other hand people use their gadgets as a mobile research tool before carrying out the transaction from their home desktop or in a shop. What is evidently shown in the study by Emarketer is the difference between smartphone and tablet contributions towards retail M-commerce sales. 62% shares of all retail M-commerce sales deriving from tablets are outperforming smartphones and within three years tablets are predicted extend its lead with gaining another 10% of share in the next three years.

FOODPANDA.MY OPENS UP IN TWO NEW CITIES AND ANNOUNCES PARTNERSHIPS WITH PAPA JOHN’S AND RASAMAS

Foodpanda.my opens up in Ipoh and Malacca and ties up with two major food chains

KUALA LUMPUR, 1st August 2013 – leading food delivery service foodpanda.my has just recently announced a partnership with American international pizza chain Papa John’s and rotisserie chain RasaMas. The partnership with Papa John’s also marks the opening of foodpanda in two major cities in Malaysia, Ipoh and Malacca.

Papa John’s is the third largest take-out and delivery pizza restaurant with 4,000 restaurants in over 32 countries including Malaysia which currently has 20 chains nationwide. The pizza chain has already been collaborating with FoodPanda in India.

Local rotisserie chain, RasaMas has 20 chains nationwide and is owned by QSR Group – the parent company of KFC, Pizza Hut and Ayammas. Operating since 1996, RasaMas has gone through a few facelifts before settling to be “fast casual” dinning outlet with a wide range of food choices – from local delights to western food.

“Customers now have the added convenience of ordering Papa John's pizzas online or via foodpanda’s app" says Mr. Eric Leong, Head of Franchised Food Services of Papa John’s Malaysia. "We are proud to be associated with foodpanda and having wholesome meals from RasaMas to be delivered to offices and households in the Klang Valley" says Logan Erusia, Head of RasaMas. "This is part of RasaMas's commitment to provide more convenience and reaching out to our customers in more ways than one" he added.

“We are happy to have Papa John’s and RasaMas on board. This will sit in very well with our corporate clientèle looking for quick and easy meals” says Claudio Abitante, MD foodpanda Malaysia. “Our mobile and web platform brings in more orders to Papa John’s and RasaMas as the interface is intuitive and easy to use. With the increase in smartphone penetration, more people will order meals via mobile. By now, already more than 20% of our current orders come from the app.”

Having just signed up Chatime, the largest Taiwanese bubble tea franchise in Malaysia and Starbucks, the largest coffee chain in the world, foodpanda is aiming to get in more household name vendors and top restaurant chains in the Klang Valley. You can order your favorite meals from foodpanda via their website, iOS and Android application.