MSN.com的Live Earth演唱會觀衆破紀錄

Live Earth Concerts on MSN.com Are the Most Watched Entertainment Event in Online History

July 12, 2007 — A history-making audience of viewers from around the world united at http://www.liveearth.msn.com to experience the excitement of the Live Earth concerts and confront the threat of global warming. Since the start of the first Live Earth concert in Australia, MSN® has delivered more than 30 million live and on-demand video streams of the concerts. During the exclusive live coverage on MSN, more than 8 million people watched over 15 million streams, with peak simultaneous viewership of 237,000 people making it the most watched entertainment event in online history.

“July 7, 2007, was the greatest day in the history of MSN. Our exclusive Live Earth offering has delivered more than 30 million video streams and reached more than 8 million people around the world, a milestone in online history,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “We are proud that MSN connected a global audience together for this important issue, and invite people to explore the in-depth experience available exclusively on MSN, which millions are continuing to enjoy.”

Millions of people are still expected to visit the MSN Live Earth coverage over the coming weeks. Hundreds of Live Earth concert performances are available on demand at http://liveearth.msn.com, along with artist interviews and exclusive backstage footage. Viewers can easily find specific performances, share their favorite performances with friends, and learn more about the climate crisis through in-depth information, tools and resources.

The U.K. concert at Wembley Stadium was the most watched live stream, and peak simultaneous viewership of 237,000 occurred during Madonna’s closing performance in London. Other popular artists throughout the day included Kelly Clarkson, Metallica, Rihanna and Shakira.

“Live Earth is committed to continuing to provide our global audience with ways to ‘Answer the Call’ and individually make a difference to help solve the climate crisis,” said Kevin Wall, founder and producer of Live Earth. “By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign, we’re able to communicate our message on a mass scale in a way that engages people and inspires them to act.”

MSN, the exclusive online media partner for Live Earth, allows people to watch live online feeds or recorded footage from earlier performances at no charge from all eight concerts, each located in different cities around the world. Interactive maps on LiveEarth.MSN.com make it easy to navigate between different cities and venues. People can get involved in the Live Earth effort by clicking on links on the Web portal to information on how they can help reduce global warming. They can also share video commentaries about their environmental concerns or Live Earth performances on the Soapbox on MSN Video Web site, http://soapbox.msn.com.