Celcom推介Stay Active Bonus獎賞忠心用戶

Celcom introduces Stay Active Bonus to Reward Loyal Customers Zalman Aefendy Zainal Abidin, Senior Vice President, Celcom (M) Berhad and Roberto Cumaraswamy, General Manager, Product Management (Postpaid & Prepaid), Celcom (M) Bhd.

Kuala Lumpur, October 11, 2007 - Celcom (Malaysia) Berhad, a brand synonymous with powerful products and services for communications, today introduced Stay Active Bonus, its latest and fourth offering under the Xpax Bonus Campaign.

With this new bonus plan, Xpax customers can enjoy up to five extra validity days when they reload a minimum of RM10 within their active period. The extra five days validity will then be credited the next day once the customer has successfully completed the reload.

Speaking at an exclusive media roundtable on this new bonus offering, En Zalman Aefendy Zainal Abidin, Senior Vice President of Marketing, Celcom (Malaysia) Berhad said, “The Stay Active Bonus is Celcom’s way of rewarding our millions of loyal customers. They will be able to connect to their loved ones for a longer period of time, which will surely be an advantage during this festive season.”

Celcom has already launched three other bonuses via the Xpax Bonus campaign. The first bonus, Every Month Bonus, was launched in April 2007. With this bonus offering, Xpax customers can expect MORE free bonus airtime EVERY MONTH in addition to many more great benefits and rewards. The customers will get up to 8% bonus airtime for usage of RM50 or more. The bonus airtime is automatically credited into customers’ account. They don’t need to redeem points or wait for four months.
The second bonus – the Birthday Bonus – rewards customers with FREE calls and SMSes to their 8pax on their birthday and the next 6 days. Customers can enjoy this bonus if their stay with Xpax is more than 3 months since activation and the customers’ account remains active.

The third bonus launched was Reload and Win, in which Xpax customers stand a chance to win RM2.8 million worth of FREE airtime among other prizes, by simply reloading a minimum of RM10 and taking part in the Reload and Win campaign.

“It is evident that through the various bonuses introduced under our Xpax Bonus campaign, Celcom does offer the BEST BONUSES in the market. We are continuously coming up with innovative and original customer loyalty programmes designed to empower our Xpax customers with the BEST overall prepaid experience in the market.”

Recently, under its ‘Xpax Who Says’ campaign, Celcom has been staking its claim as the telco that offers prepaid customers the best rates, best bonuses, widest coverage and fastest speed the market.

Celcom currently has 6.4 million customers and over 330,000 3G subscribers.